One of the biggest news stories of the week (and one of the biggest gaming news stories of the last few years) is the sale of Electronic Arts to a private investment consortium. EA, which had previously been a publicly-traded company, is being taken into private ownership, and there’s a lot of debate about what that might mean for titles like The Sims 4, the very lucrative EA Sports franchise, and the likes of EA’s Star Wars games. We’ll touch on those subjects as we go along, but I have a big-picture question, given who’s about to own Electronic Arts: regardless of what happens to the games… is it possible to support this company, given its new owners? Or to put it another way: should we buy any EA games in the future?
Electronic Arts will soon be owned in full by Saudi Arabia’s Public Investment Fund, private investment firm Silver Lake, and Affinity Partners – a company co-owned by Donald Trump’s son-in-law, Jared Kushner, (and which also takes a lot of money from Saudi Arabia).

It is not easy, given our current economic model, to be an “ethical consumer,” and some folks argue that any form of ethical consumerism isn’t possible; there’s just too many bad actors, too much corporate cross-contamination, and it’s not always easy to tell, at a glance, who owns what and where your money goes when you make a purchase. Buying something as simple as a box of chocolates might contribute to modern-day slavery on a cocoa plantation, buying cheap clothes online almost certainly means they’re made in a sweatshop in the Far East, and even something like an electric car – great for the environment and to fight climate change – may not have sourced materials like cobalt and lithium ethically.
Then there are brands. I didn’t know, until talk of the EA buyout was happening, that Saudi Arabia’s PIF already owned 10% of the shares in Electronic Arts. And the same problem happens time and again. When you go to the supermarket and you choose, for example, a brand of cat food… would you know, off the top of your head, which mega-corporation owns which brand? Did you even know that there really are only a handful of these mega-corporations, and that in some cases, the “choice” between different brands is irrelevant because they’re all ultimately owned by the same people anyway?

If you’re at the supermarket trying to decide between Felix, GoCat, Gourmet Perle, and Purina One… that’s not actually a choice, because they’re all owned by Nestlé. Trying to choose an ice cream? It doesn’t matter if you get a Cornetto, a Magnum, Carte d’Or, or even Ben & Jerrys: Unilever owns all of those brands.
The point is this: we don’t always know who owns the businesses we buy from. The consumer marketplace is complex and opaque – deliberately so. The illusion of choice means we feel in control, but all of our money flows into the pockets of a tiny number of people at the very top. That’s late-stage capitalism, I guess.
But in some cases, where something *is* relatively clear-cut, and where a corporation or investment firm clearly is not aligned with our values and beliefs… don’t we have an obligation not to buy from them?

Here on the website, I’ve talked about a couple of things that I think are relevant. In 2022, I decided that – for the first time ever – I wasn’t going to watch any football matches at the World Cup. Why? Because the World Cup that year was hosted by Qatar, a country where being homosexual or transgender is illegal, and where hundreds of underpaid workers died building the stadia that Qatar wanted to use to sportswash its image.
And in 2023, I talked about why I couldn’t play or support Hogwarts Legacy and the Harry Potter franchise in general. The owner of that franchise, into whose pockets money flows from all purchases, is incredibly transphobic, and spends money on advocating for and elevating anti-trans causes and legislation in the UK. She’s also stated that any purchases of books or merchandise will be interpreted as support for her views and positions.
In both cases, I chose not to participate, not to purchase, not to watch, and not to support organisations and individuals whose views and behaviour I felt I could not condone.

Saudia Arabia, as recently as 2019, executed people for being gay. At the very least, being gay can result in imprisonment and corporal punishment. Women in Saudi Arabia don’t have the same rights as men, and are effectively second-class citizens. The country has executed journalists critical of its regime, routinely executes, maims, and physically punishes people for relatively minor offences and non-crimes, and just has an appalling record on human rights overall.
In recent years, prompted by the world’s painfully slow move away from oil, Saudi Arabia has begun to make investments in other industries. They’ve spent heavily in football and sport, buying teams, promoting their domestic league, establishing a new golf tournament, and successfully bidding to host the 2034 World Cup. This move to purchase Electronic Arts – the biggest sports game publisher in the world – should be seen through that lens. There’s a degree of sportswashing here, of course, but the main objective is to make money and diversify the Saudi economy beyond oil.

I’ve seen people worried about what this might mean for the future of some of their favourite Electronic Arts games. And that is a fair concern: an investment consortium like this is concerned exclusively with making money, so I think you can expect to see EA’s already heavily-monetised games getting even worse on that front. It’s also quite possible that the new corporate entity will be less likely to invest in new IP, seeing it as too much of a risk. Single-player games could also be on the chopping block.
I get that these are valid concerns. If you’re really looking forward to a game like the next Mass Effect, the sequel to Jedi: Survivor, or another EA single-player title, yeah… you should be worried, because the new owners may not have any interest in games that can’t be monetised long-term. If you’re a big Sims 4 or Madden NFL player, already disappointed in the state of those games with their microtransactions… at the very least, things aren’t gonna get better on that front. But my question is more fundamental: should we be buying these games at all, given who is about to take full ownership of EA?

I can’t speak for you, nor for anyone but myself. We all have the freedom to decide what’s important to us and what isn’t, where our ethical red lines are, and how and where to spend our money. We’re all free to prioritise and determine what matters most. So this piece isn’t supposed to come across like me “demanding” other people change their behavior or stop supporting a certain company. I’m trying to get my thoughts in order, lay out my own “red lines,” and explain why, going forward, I’m not going to buy any more games developed or published by Electronic Arts.
If I couldn’t support Hogwarts Legacy or the Qatar World Cup, how could I, in good conscience, buy from a company owned by Saudi Arabia? How could I give money to an organisation that supports an authoritarian dictatorship where basic human rights are regularly suppressed? And for what… a video game? Even if it was the best video game of all-time… the ethical and moral cost is now too high.

And yes, I concede the point that it isn’t possible to be 100% ethical in a corporate-capitalist system. Saudi oil accounts for a significant portion of what we use here in the UK, British companies export to and work in Saudi Arabia, and the PIF has stakes in many companies and brands that trade here in the UK. It probably isn’t possible to entirely avoid Saudi Arabia and its PIF. But that doesn’t mean I shouldn’t try, if this is something I feel strongly about, and it doesn’t mean I should make it easy for them to grab money out of my wallet.
That means that some games I’ve honestly been looking forward to or just interested in… they’re now off the table. The third and final chapter in Respawn’s Fallen Order trilogy. The next Mass Effect game. Future sports titles in franchises like PGA Tour and EA FC. I’m going to leave them on the shelf and walk away… because it feels like the right thing to do.

What’s more, this buyout has opened my eyes to some of my personal blind spots when it comes to the games industry. I was totally unaware that 10% of EA was already owned by Saudi Arabia’s PIF, so… what else have I missed? I spent a bit of time looking into some of the other big investors in the games industry.
BlackRock, a large investment firm tied to things like weapons dealing, is a large investor in both Sony and Microsoft, for example. And much controversy already surrounds TenCent – a Chinese firm which has made major investments in western games companies, including Epic Games, Ubisoft, and Paradox Interactive. The Vanguard Group – a massive investment firm confirmed by the UN to be one of the largest arms suppliers to Israel during the ongoing war in Gaza, as well as purchasing Israeli government bonds – is also a big investor in video games companies, owning parts of Sega, Nvidia, Microsoft, and Meta, to name but a few.

I think we’re all aware of how corporate capitalism works. But most of the time, we don’t think about it too much. Big companies get richer by the day, and billionaires make more money than they’ll ever be able to use in a thousand lifetimes… but if they make reasonably-priced, decent products… so what, right? We pick and choose what we want and get on with it. Given how completely integrated into the system these corporations are, and how diversified the biggest ones have become, pushing back against all of it seems impossible – because, frankly, it is.
But we can still draw our own red lines, and we can still say “I can’t support this” when a corporation goes too far. In the case of the EA buyout, because the new ownership is so clear-cut… I think it’s worth trying, at least, to take a stand and make my voice heard.

As a final point: any attempt to be an ethical consumer only really matters if it means making a sacrifice. If I announce that I’m never going to play any Madden NFL games, or that I’m going to stage a one-person boycott of Harrods… that’s functionally irrelevant if I had no plans to buy those games or patronise that shop. Avoiding a brand or product that I was never going to be interested in isn’t the point. What makes this meaningful is that I did genuinely want to try the next Mass Effect game, I was interested in the next EA Sports golf game, and – until now, anyway – I’ve been looking forward to the sequel to Jedi: Survivor. Missing out on those experiences wouldn’t have been my first choice – but because of EA’s new ownership, I feel I have to take action.
And in this late-stage capitalist system, pretty much the only freedom we have, as consumers, is how we spend our money. I can’t guarantee that I’ll never fund Saudi Arabia’s PIF – they have so many investments in so many places, and as evidenced by my ignorance of their earlier investment in Electronic Arts, I’m not even aware of many of these. But when this is clear-cut and obvious, I can choose to draw my own line in the sand and say that I can’t support this company and its holding in the video game space.

I’m not saying I’m “boycotting” EA, nor am I encouraging you or anyone else to do the same. It won’t make a difference to Electronic Arts or the PIF at the end of the day anyway; I’m just one person, and the lost sales on a handful of games over the next few years won’t make a dent in the bottom line. But it isn’t about “ruining” EA and the PIF, or trying to cause the PIF’s big investment in Electronic Arts to lose value. This is for me: I’m making a determination about what I can and can’t support or endorse when it comes to spending my money. This is an attempt to be an ethical consumer; to ensure that I’m not openly and in full knowledge supporting a corporate entity that funds a government so diametrically opposed to my own personal values on important things like women’s rights, LGBT+ rights, and human rights in general.
So that’s all for today, I guess. If you were looking forward to my coverage of the next Mass Effect game… sorry, but I don’t think I can, in good conscience, support it any longer. Likewise for the Jedi: Survivor sequel. That’s a shame – but that’s the price of trying to be an ethical consumer. I won’t always get it right, I have a lot of blind spots that I need to work on, and frankly, none of us have time to meticulously research every company and all of its investors to make sure we aren’t giving money to those we wouldn’t want to support. But when a case is as clear-cut as this… I think it’s important to speak out, and to vote with my wallet.
All titles discussed above are the copyrights of their respective developer, studio, and/or publisher. The buyout of Electronic Arts is expected to conclude by early 2027. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.











































































































