When the Nintendo Wii launched here in the UK in late 2006, pre-orders sold out well in advance. I was on a waiting list that was months long, and it wasn’t until almost half a year later that I managed to finally get my hands on a console. In 2017, though I wasn’t on a waiting list and didn’t buy a Switch right away, I was well aware that there were waiting lists and some folks found it difficult to get their hands on a console on launch day. That’s to say nothing of the problems Sony and Microsoft had when the PlayStation 5 and Xbox Series consoles launched a few years ago. Those machines were out of stock everywhere for basically an entire year – at least here in the UK.
Nintendo emailed me shortly after the Switch 2 was announced; a marketing circular hyping up the new console and inviting pre-orders. I didn’t actually meet Nintendo’s stringent pre-order requirements, having cancelled my Switch Online membership for lack of use a while ago! But Nintendo has been pushing hard for pre-orders, and there was even a minor controversy a few weeks ago when it seemed that Game, the UK’s only remaining chain of video game shops, had messed up some folks’ pre-orders. The Switch 2 was all set to be the hottest piece of tech of 2025 and looked like it’d be hard to find!
Which makes it feel profoundly odd that today, on launch day, consoles are available everywhere I look.
I don’t think it’s necessarily a damning indictment of the Switch 2 that it hasn’t sold out. In fact, if you remember my criticisms of Microsoft and Sony back in 2020, you’ll know that I argued then that companies needed to do more to ensure they had enough stock to go around before launch. Playing into the hands of touts and scalpers was really poor from both Xbox and PlayStation, and on the one hand I’m glad that Nintendo seems to have been better-prepared.
But on the other… I can’t shake a funny feeling. Nintendo has never been well-prepared for… well, anything. Go back twenty years and you’ll find jokes and memes doing the rounds about Nintendo machines and games being unavailable or out of stock, and I think I’m right in saying that even the beleaguered Wii U had stock issues when it was released back in 2012. So… has Nintendo finally got it right? Did the company, for what could be the first time ever, manage to gauge public interest perfectly, and successfully manufacture and ship enough units all across the world?
Or could there be another explanation?
Is the Switch 2 still in stock today because… well, there just isn’t as much interest in the console as Nintendo had hoped? Even if you’re the hardest of hard-core Nintendo fanatics, you can’t deny that the Switch 2’s marketing campaign has been dominated by the high price of games, as well as the increased price of the system itself. I warned that pitching the Switch 2 at a comparable price to Xbox and PlayStation consoles would invite potentially unfavourable comparisons, and for gamers interested in a handheld, there are cheaper and more versatile handheld PCs on the market.
Then there’s the launch lineup. As I said last time, the only game I’d really call a “system seller” or “killer app” is Mario Kart World – the game which has attracted a ton of criticism for its price tag. Donkey Kong Bananza isn’t a launch title, and as a game in a second-tier franchise I doubt it would be a huge mover of Switch 2s on its own anyway. What other games are there at launch that are going to attract players? Enhanced ports of a handful of Switch 1 titles and underwhelming versions of games that look and run better on other consoles? I don’t mean to be unkind, but I doubt many folks are buying a £400 console to play Kunitsu-Gami: Path of the Goddess or the paid-for demo Welcome Tour.
Maybe this is a weird quirk of the UK market, and perhaps gamers in the United States, Europe, and Japan are going to be waiting a while to get a chance to play on Nintendo’s latest machine. But I’m not so sure, and I’ll be very curious to see the Switch 2 sales figures – if Nintendo announces them – sometime in the autumn when the company talks about the current financial quarter.
There are issues in the UK with the ongoing cost-of-living crisis, inflation, and a government that seems hell-bent on punishing the poorest and least-well off in society. So that could absolutely be a contributing factor to why people aren’t confident in investing in a brand-new, relatively expensive, luxury item like a games console. But if that were true, I’d have expected to see sales of Xbox, PlayStation, PC, smartphones, and other gadgets in decline – which is something that hasn’t happened.
So what’s going on? Maybe I’ll check back in a couple of days’ time and find that Switch 2 consoles are out of stock. Or maybe Nintendo finally got one right and managed to produce enough consoles to meet launch demand. There’s a first time for everything, after all. But I can’t shake the feeling at this very early stage that something isn’t quite going to plan, and that the Switch 2 might not be reaching the sales targets Nintendo and their corporate investors had in mind. But I’m not going to write the console’s obituary just yet! There’s still plenty of time for things to change; it’s literally the machine’s first day on sale. However, the simple fact that consoles haven’t already sold out has definitely caught me off guard.
If you put a gun to my head and told me to predict, right now, how well the Switch 2 would perform across its lifespan… I’d say that I still expect it to do well with Nintendo’s core fanbase, but that it might struggle to reach the same number of units sold as the original Switch. The price tag is a big part of that… but so is the console’s uninspired design. For decades, Nintendo consoles were new, innovative, and fresh. Sometimes that worked, and sometimes it didn’t work quite so well, but what you could never say about Nintendo was that they were stagnant. The company built a reputation around innovative, fun, family-friendly games. The Switch 2 is the company’s first console to feel repetitive and samey… and maybe, just maybe, that could be another contributing factor.
Or I could be totally wrong and by Saturday, it’ll be a six-month wait to get a Switch 2! Still… strange times.
The Nintendo Switch 2 is available to purchase now. The Switch, Switch 2, Super Mario, and other properties discussed above are the copyright of Nintendo. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.
Trekking with Dennis 