games industry commentary – Trekking with Dennis

Game Studios in Danger

A spoiler warning from SpongeBob SquarePants.

Spoiler Warning: Beware spoilers for the following games: Batman: Arkham Knight, Mass Effect 3, Halo Infinite, and The Last of Us Part II.

Microsoft’s latest round of layoffs has really hammered home how shaky some parts of the games industry feel as the 2020s roll along. Big games – like the remake of Perfect Dark, Rare’s long-awaited Everwild, and an unnamed title from ZeniMax Online – have all been canned as Microsoft “restructures” its gaming division… despite making literally more money than it ever has in its corporate existence. And all of this comes after some ridiculous studio closures barely twelve months ago. But the Xbox situation got me thinking… which other games and studios could be in danger?

So that rather depressing topic is what we’re going to tackle today. To be clear: I don’t think the entire games industry is heading for some kind of repeat of the 1983 “crash.” Gaming is too big nowadays, and there are so many people playing games, that the idea of gaming as a whole ever disappearing or experiencing that kind of huge slowdown just doesn’t seem feasible anymore. So to reiterate that last point: I am not predicting an industry-wide “crash.” But there are multiple publishers and developers that I believe are in danger – and one badly-received game could, in some cases, lead to their exit from the industry altogether.

This piece was prompted by the Microsoft and Xbox news, but it’s not only Microsoft-owned studios that could be on the chopping block. There are issues at outfits owned by Sony, too, as well as third-party publishers and developers.

Phil Spencer on stage at the launch of the Xbox Series consoles. — Xbox just announced *another* round of layoffs.

A few caveats before we go any further. Firstly, if you or someone you know works at one of these companies, please know that I don’t mean this as any kind of attack or slight against you or the quality of your work. This industry can be brutal, and as a commentator/critic, what I’m doing is sharing my view on the situation. What I’m categorically *not* doing is saying any of these companies “should” be shut down. I really don’t want to see more people in the industry put out of work. I spent a decade working in the games industry, and I worked for companies that went through tough times. I know what it’s like to feel like your job is on the line… and the last thing I want to do is rub salt in the wound or make things worse.

Secondly, I have no “insider information” from any of these developers or publishers. I’m looking in from the outside as someone who hasn’t worked in the industry for more than a decade at this point. Finally, all of this is the entirely subjective, not objective, opinion of just one person. If you disagree with my take, think I’ve got it wrong, or you’re just convinced that a company’s next game is sure to be an absolute banger… that’s totally okay. Gamers can be an argumentative lot sometimes, but I like to believe there’s enough room in the wider community for polite discussion and differences of opinion.

With all of that out of the way, let’s get started.

Endangered Studio #1:
Halo Studios

Promo screenshot of Halo: The Master Chief Collection showing the beginning of the first game. — Is the long-running Halo series in trouble?

Halo Studios, formerly known as 343 Industries, is Microsoft’s in-house development team working on the Halo franchise. But… well, it wouldn’t be a stretch to say that 343/Halo Studios has never released a *big* hit. The closest they’ve come, in more than a decade, was remastering the original Halo games… and even then, we have to give the huge caveat of the bugs and performance issues that plagued early versions of the remasters.

Whether we look at Halo 4, Halo 5, Halo Infinite, the Halo Wars spin-off, or the mobile games… Halo Studios hasn’t exactly taken the gaming world by storm. Infinite was supposed to be the Xbox Series X’s “killer app;” a launch title to really sell people on the new console and make it a must-buy, just as the original Halo: Combat Evolved had done some twenty years earlier. That didn’t happen, and the reception to that game – including from yours truly – was pretty mixed.

Still frame from the Halo TV series showing the Master Chief without his helmet. — The cancellation of the TV adaptation won’t help.

Although Halo Studios has been hit by Microsoft’s layoffs in recent weeks, and a recent leak suggested that “no one at the studio is happy” with the state of their next title right now, I still think Xbox will give them another chance. The Halo series and Xbox are inseparable, at least in the minds of some players, and the name recognition and series reputation still count for something. But I don’t think those things will count indefinitely, so if the next Halo game isn’t a smash hit, Halo Studios will be in trouble.

This also comes after the failure of the Halo TV series. I happened to think the show was decent for what it was, but I understand where a lot of the criticism was coming from. That hasn’t helped Halo Studios’ case, though, and one of the best opportunities to grow the brand was squandered.

As a final note: every story has a natural end. I would suggest, perhaps, that Halo – or at least the Master Chief’s story – has pushed past that point. Recent narratives felt overly complicated, and I felt that Halo Studios was having to invent increasingly silly reasons for why the Master Chief was still fighting the Covenant and the Flood. Maybe the franchise just needs a break?

Endangered Studio #2:
Ubisoft

Promo art for Assassin's Creed 3. — Ubisoft publishes the Assassin’s Creed series, among others.

Ubisoft hasn’t been in great shape for quite some time. I think it’s fair to say that Ubisoft’s open world level design has stagnated, and a lot of players have kind of hit the wall when it comes to that style of game. But because the studio has doubled-down on that formula and that way of making games… it might be hard to find a way back.

Ubisoft has slapped its open world style on franchises like Assassin’s Creed, Far Cry, Avatar, and even Star Wars… but many recent games have felt pretty repetitive; the same thing every time, just with a different coat of paint. I’m on the record saying that the open world formula doesn’t work for a lot of games, and although I don’t play a ton of Ubisoft titles… I think the repetitiveness of their games is a contributing factor, at least. Open worlds can be fun, but they can also be bloated and uninspired.

Promo art for Star Wars: Outlaws showing Kay Vess and Nyx. — *Star Wars: Outlaws* wasn’t particularly well-received.

Earlier in 2025, a lot of folks seemed to be saying that Ubisoft’s financial situation basically meant that Assassin’s Creed: Shadows was the company’s “last chance.” I’m not sure I’d have gone that far myself; there are clearly other projects in the pipeline that at least have some potential. But Shadows seems to have been a modest success, at least, which has probably bought the company some time. A remake of the popular Assassin’s Creed: Black Flag could be a much-needed boost, too, if it succeeds at grabbing a new audience.

But in the longer-term, Ubisoft needs to try new things. Its open world formula worked for a while, but repetitiveness and stagnation seem to have crept in. There are only so many open world “collect-a-thons” that anyone can be bothered to play, and if it feels like the same game is just being given a new skin every time… that’s not a lot of fun, in the end. Just Dance can’t keep the company afloat forever, so something’s gotta change, and soon.

I’m still crossing my fingers for that Splinter Cell remake, though!

Endangered Studio #3:
Nintendo

Still frame from the Nintendo Direct broadcast announcing the Switch 2 showing three Nintendo executives. — Nintendo recently launched the Switch 2 console.

Bear with me on this. Nintendo is a titan of the games industry… but it’s also a more vulnerable company than folks realise. I don’t think people fully appreciate how big of a risk the Switch 2 has been with its high price, sole exclusive launch title, and repetitive design and branding. The console may have sold well in its first couple of weeks on sale – though, as I noted, it didn’t seem to have sold out everywhere – but that’s to be expected from a company with a well-trained legion of super-fans! The real question is still whether casual players, families, and people less connected to the gaming world will be willing to shell out for a console that’s now competing with the PlayStation 5 and Xbox Series X in terms of price.

I don’t know anyone – not one single person – who only owned a Nintendo Switch as their sole gaming device. I’m sure some people do, but most folks I spoke to bought a Switch for one of three reasons: to play a handful of Nintendo exclusives, like Mario Kart 8 and Animal Crossing: New Horizons, to play some of their favourite games in a handheld format, or for their children to play some kid-friendly titles. The Switch was well-positioned for any of those use cases… the Switch 2, at its higher price point, is less so.

Still frame from the Mario Kart World broadcast showing Dry Bones. — The Switch 2 and its games are expensive.

In 2013/14, when the Wii U was clearly faltering, Nintendo still had the 3DS to turn a profit and keep its corporate head above water. But now, the company is all-in on the Switch 2… meaning there’s less room for manoeuvre if things don’t go to plan. Because of Nintendo’s unique position in the industry, if its hardware falters it’s gonna be in big trouble, and the Switch 2 represents a departure from a successful business model. The Wii, the Switch, and Nintendo’s handhelds have all been well-positioned and well-priced to attract casual players… I’m not so sure the Switch 2 is. The company has some cash in reserve to keep going for a short while… but not indefinitely.

For those of you screaming that “it’ll never happen!!1!” I would remind you of Sega’s unceremonious exit from the console market just after the turn of the millennium. If you’d asked any gamer in the late ’90s what the future held for Sega, no one would’ve predicted that the Dreamcast’s failure would lead to the company shutting down its hardware division altogether. Nintendo is at the tippy-top of the games industry, and the Switch has been a phenomenally successful console. But its position is more precarious than people realise, and it would only take one console failure to throw the company into chaos. To be clear: I don’t necessarily think that Nintendo would just shut down and that would be that… but a Sega-style exit from the hardware market, and far fewer Nintendo games being produced, could happen. Never say never.

Endangered Studio #4:
Naughty Dog

Screenshot from Uncharted 4 showing Elena and Nate playing on a PlayStation console. — A gaming “Easter egg” in *Uncharted 4.*

Naughty Dog developed Crash Bandicoot for the first PlayStation, the Jak and Daxter games, the Uncharted series, and The Last of Us. Although The Last of Us Part II proved controversial (I once said a 3/10 seemed like a fair score for that game), it seems to have sold pretty well, and the first title has been remastered… twice. But when Naughty Dog premiered a trailer for Intergalactic: The Heretic Prophet, the reception was less than glowing.

That game seems like it’s still a way off, too, and it might realistically launch as one of the final titles of the PlayStation 5 generation. But with the Uncharted series seemingly on the back burner, and after the controversy surrounding The Last of Us Part II… can the studio survive if Intergalactic underwhelms? I think there’s a very real possibility that Sony would be swift and brutal in that event.

Promo art for Intergalactic: The Heretic Prophet showing the protagonist fighting a robot. — Will *Intergalactic* be well-receieved by players when it’s ready?

It’s silly to pre-judge any title based on a single trailer that didn’t show so much as a frame of actual gameplay. Intergalactic: The Heretic Prophet might have a silly, clunky name… but we really don’t know much about its story or what it’ll feel like to play. Naughty Dog has pedigree (get it?) so I think there are reasons to be optimistic about their next game. But I can also see a world in which Intergalactic doesn’t succeed in the way Sony is surely demanding.

There are some upcoming games that are generating a ton of buzz and excitement. So far, Intergalactic isn’t amongst them. Maybe that will change as we get closer to the game’s launch and the marketing campaign kicks off. But maybe it’ll always be one of those games that just… didn’t do much for a lot of people. If that’s the case, Naughty Dog could be in trouble.

Endangered Studio #5:
Turn 10

Promo art for Forza Motorsport showing a driver. — It’s already the end of the road for *Forza Motorsport*.

Turn 10 are the folks behind Forza Motorsport. Or they were. As of July 2025, the Motorsport series seems to be going on hiatus, with Turn 10 suffering significant layoffs. The spin-off Forza Horizon series had been developed by another Microsoft subsidiary: Playground Games. But with Playground working on the new Fable title, it seems as if Turn 10 might be working on Forza Horizon 6 in the months ahead.

The Forza Horizon games are a ton of fun… but they’re also more arcadey, and the open world design isn’t Turn 10’s style. I can’t help but feel the studio only still exists after Forza Motorsport’s disappointment because Microsoft needs someone to take over the Horizon brief now that Playground Games is busy with Fable. After Forza Horizon 6 launches, if the main Motorsport brand is still on the back burner… what could Turn 10 realistically do?

Promo still for Forza Horizon 5 showing a race. — *Forza Horizon 5* was great, though…

If Xbox is going to persevere with its home consoles in the future – and I suspect that it will – then those consoles will need at least one proper racing game. Turn 10 had been providing that for the brand since 2005, back when the first Forza Motorsport launched on the original Xbox. There are third-party racing games, of course, and Microsoft has several on Game Pass, including rally titles, Formula 1 games, and more. But Forza should be a genuine competitor to Sony’s Gran Turismo series, and again, it should be giving players an incentive to consider picking up an Xbox console.

With Turn 10’s main series seemingly shut down, at least for the foreseeable future, and after having already suffered with layoffs, I’m not sure where the studio finds a successful future. Maybe if Forza Horizon 6 knocks it out of the park… but even then, I could see Microsoft returning that series to Playground Games.

Endangered Studio #6:
Bethesda Game Studios

Still frame from the Starfield promo broadcast showing Bethesda head Todd Howard. — Hi, Todd…

To be clear: we’re talking about Bethesda the developer, not all of the studios under Bethesda’s publishing umbrella. There are several factors here, so let’s go over all of them. Starfield was a disappointment and its DLC didn’t salvage the project. Fallout 4 and Fallout 76, despite achieving success in recent years, launched to controversy. The Elder Scrolls VI is still a ways off, which has pushed a potential Fallout 5 to the mid-2030s or beyond. Fallout 4 and Fallout 76 are thus the only Fallout titles that Microsoft can push to players enamoured with the Fallout TV series.

For me, this boils down to the success or failure of The Elder Scrolls VI. If that game truly lives up to the hype and reaches the high bar set by Skyrim, then Bethesda will be okay and will continue developing games for years to come. If it doesn’t, and it ends up closer in reputation and sales to Starfield… that could be it. Curtains. Microsoft will retain the studio’s various IP, but could conceivably distribute the ones that still have potential to other development teams. Speaking of which…

Still frame from the Elder Scrolls VI teaser showing mountains shrouded in fog. — Can *The Elder Scrolls VI* save Bethesda?

With the Fallout TV show proving to be a hit, it’s pretty clear that Microsoft is hankering for a new game. There have been all kinds of rumours, with a Fallout 3 remaster seemingly the only one that’s guaranteed at this stage. But could Microsoft tap one of its other developers to make another Fallout spin-off, or perhaps something like a New Vegas remaster? If that were to happen, and if that hypothetical game were to eclipse Bethesda’s entries in the long-running series, that could be another nail in Bethesda’s coffin. Bethesda only has two well-known franchises under its belt, so if one of those were taken away – even on an alleged “temporary” basis – that could be hugely symbolic.

Here’s my take: Bethesda made some great games in the 2000s, but has shown absolutely no ability to move with the times in the almost fifteen years since Skyrim. The studio’s leaders seem to have bought into their own hype, believing that every game they develop will automatically be as well-received as Skyrim… and can be heavily-monetised without repercussions. There is still merit in the original Bethesda formula; an open-world game that turns players loose and opens up factions, questlines, and exploration. But other studios are doing similar things… and doing them way better. Bethesda feels like a bit of an outdated dinosaur, still clinging to Skyrim’s success more than a decade later. One more poorly-received game could be the end of the line.

Endangered Studio #7:
Bungie

Promo art for Bungie's Destiny 2. — Promo art for Bungie’s *Destiny 2*.

We talked about the Halo series a moment ago, but that franchise’s new developer isn’t the only one in trouble. The originators of the Halo franchise, Bungie, are in dire straits right now, and could be only a year or so away from closure. The Destiny games may have sold reasonably well, but I don’t think it’s unfair to say that the whole “live service” thing didn’t exactly go to plan for Bungie. Then came the development of Marathon… something I talked about a few weeks ago.

Marathon was in a world of trouble after a seriously underwhelming closed playtest left critics and fans feeling like the game needed a lot of work. Then came the news that Bungie had – not for the first time – plagiarised a whole bunch of art assets for the game without payment or credit to the artist. These pieces quite literally define Marathon’s “quirky” visual style… which was pretty much the only thing the game had going for it.

Promo still for Marathon showing a first-person battle. — *Marathon* is in a huge amount of trouble.

Sony recently acquired Bungie for what many have argued was an overly inflated price. A delay to Marathon has recently been announced, but any goodwill or positive buzz that the game could’ve had has entirely evaporated at this point. It’s at a point where even a total overhaul won’t be enough; Marathon is pretty much dead on arrival, even after the delay. So… what happens to Bungie if that’s the case?

Sony can be just as brutal as everyone else when it comes to killing off underperforming studios. Just ask Firewalk, Pixelopus, Bigbig Studios, or London Studio. Bungie should not consider itself safe simply by virtue of its name or its high price tag… if Marathon fails, which it inevitably will, there are gonna be some tough questions asked by Sony. If Bungie can’t prove that they have something big lined up… that could be it.

Endangered Studio #8:
BioWare

Promo art for Dragon Age: The Veilguard showing the character of Taash. — Taash from *Dragon Age: The Veilguard*.

Mass Effect: Andromeda. Anthem. Dragon Age: The Veilguard. BioWare has endured basically a decade of failures since the launch of Dragon Age: Inquisition, and it’s difficult to see Electronic Arts being willing to put up with another title that doesn’t live up to expectations. And I’m afraid there are serious questions about the studio’s next project: a sequel to the beloved Mass Effect trilogy.

I have a longer piece in the pipeline that I’ve been working on for a while about the importance of endings – and how, in the modern entertainment industry, very few stories are allowed to come to a dignified, natural end. The Mass Effect trilogy, with its buildup to the defeat of the Reapers, is an example of that… and it’s hard to see how telling another story in that universe won’t feel tacked-on, repetitive, or underwhelming in comparison to what’s come before. That was a big part of the Andromeda problem, in my opinion: after literally saving the galaxy, there’s basically nowhere for Mass Effect to go.

Screenshot of Mass Effect: Legendary Edition showing a custom Commander Shepard having a holo-call with Mordin. — Where does Mass Effect go after literally saving the galaxy?

I don’t buy the criticisms of Dragon Age: The Veilguard failing because it was “too woke.” I think a lot of armchair critics seized on a single line from one character and tried to make the game all about that. But there were clearly issues with The Veilguard, not least its stop-start development, multiple changes in focus, and deviation from the art style of the earlier games. I hope BioWare has learned something from that experience… but, to be blunt, they should’ve learned those lessons already from Andromeda and Anthem.

I will almost certainly play Mass Effect 4. So BioWare can take comfort in the fact that they have at least one guaranteed sale right here! But… am I optimistic? I’m curious, sure, and I want the game to be good. But I also can’t shake the feeling that it’s going to be a story that’s just going to struggle to make the case for itself. Why, after Shepard beat the Reapers, do I need to see this new story? What’s going to be the hook? And without that… will it be worth playing? This is surely BioWare’s absolutely final chance, and with EA notorious for shutting down underperforming studios, everything is now riding on Mass Effect.

Endangered Studio #9:
Firaxis Games

Screenshot of Civilization VII showing troops moving near a hostile AI village. — Are the barbarians at the gates?

Like BioWare above, Firaxis is on a bit of a weak run right now. XCOM: Chimera Squad underperformed on PC, leading to its console port being cancelled. And Marvel’s Midnight Suns was also considered a disappointment by parent company Take-Two Interactive. Then we come to this year’s Civilization VII, which is struggling right now. Civ VII is currently underperforming, with players seemingly preferring to stick with Civ VI or even Civ V, and there’s criticism of various aspects of the game – not least its three-era structure.

I believe Civilization VII has potential, but there’s clearly a limited window of time to really showcase that potential before panic sets in. At time of writing, there have only been a couple of significant updates to the base game, which launched almost six months ago. Players are still calling on Firaxis to patch bugs, rebalance key features, and add more to the game… and many of those players seem to have drifted back to Civ VI while they wait.

Screenshot of Civilization VI showing a ranged unit next to two mountain tiles, with a city in the background. — A lot of players tried *Civ VII* but have already drifted back to *Civ VI*.

Other “digital board games” inspired by the venerable Civilization series have been eating Firaxis’ lunch, too. They don’t have the genre all to themselves any more, and I think we’re seeing the limitations of releasing a partial game, then hoping to sell expensive DLC to patch the holes. Civ VI did that, too, but there was arguably a stronger foundation to build upon and a fun base game to get players interested in the DLC in the first place.

I suspect Firaxis will get another chance. Even if work on Civilization VII were to end sooner than expected, 2K still recognises the strength of the series and its name recognition. But if a hypothetical Civ VIII or some other sequel or spin-off were to flop, too? That’s when Firaxis could be in real trouble.

Endangered Studio #10:
Rocksteady Studios

Promo art for Batman: Arkham Asylum showing the title character. — Batman and a villain in *Arkham Asylum*.

No, not Grand Theft Auto developers Rockstar, we’re talking about Rocksteady – the team behind the Batman: Arkham series and last year’s critically panned Suicide Squad: Kill the Justice League. In 2015, Arkham Knight suffered horribly with a ridicululously poor PC port, but the Arkham series has been otherwise popular and well-received, especially by Batman fans. But in 2024, Suicide Squad: Kill the Justice League was not, and left many players wondering how such a bad game could’ve taken Rocksteady such a long time to craft.

The bottom line is this: Kill the Justice League has lost parent company Warner Bros. Games more than $200 million. That’s… well, that’s not exactly great news when you’re trying to keep the lights on! These live service types of games are notorious for being expensive flops in a lot of cases, and what often follows an expensive, poorly-reviewed title is a studio closure.

Promo still for Suicide Squad: Kill the Justice League showing the main characters. — *Suicide Squad: Killed Its Studio*…

There are rumours that Rocksteady has already been laying off staff, first in the QA department, and later in other technical fields, too. The studio also has no new game on its schedule at time of writing; it seems some staff are still working on Kill the Justice League in supporting roles, while others may be working to assist Portkey Games with a new version of Hogwarts Legacy. Again, that doesn’t bode well for the studio.

Practically all of the studios we’ve talked about today were once well-regarded and had at least some popular and successful titles in their back catalogues. But with the Arkham series having wrapped up a decade ago, I don’t think its lingering goodwill will be enough to save Rocksteady. Kill the Justice League was a game outside of the studio’s area of expertise, seemingly forced on them by Warner Bros. Games, and it sucks that they couldn’t stick to making the kinds of single-player titles at which they excelled.

So that’s it.

An Xbox "Duke" controller on a green background. — Xbox prompted me to think about this topic…

We’ve talked about a few developers and publishers that *could* be in danger in the months and years ahead.

As I said at the beginning: I’m never rooting for anyone to fail. Well, except really low-quality shovelware or games with abusive gambling baked in! But those obvious exceptions aside, I don’t want to see games fail or studios closed down, and I especially don’t want to see hard-working developers and other industry insiders losing their jobs. There’s more than enough of that going around without adding to it.

But as a critic and commentator who talks about gaming, I wanted to share my opinion on these studios in light of what’s been going on in the games industry. There are plenty of examples of high-profile failures, collapses, and shutdowns. Whether we’re talking about Atari, Interplay, most of Maxis, Sega, THQ, Lionhead, Acclaim, or Neversoft, one thing is clear: being a well-known brand with a good reputation isn’t enough. The games industry is cutthroat, and not all companies – not even those that seem to have scaled the heights and reached the very top of the gaming realm – can be considered safe.

Two Atari games in a landfill from the 1983 crash, excavated in 2014. — Atari was one of the biggest names in gaming once upon a time…
*Photo: taylorhatmaker, CC BY 2.0 https://creativecommons.org/licenses/by/2.0, via Wikimedia Commons*

Maybe I’m wrong about some or all of these companies – and in a way, I hope that I am. But at the same time, gaming is like any other industry and it needs innovation. If the same companies dominate the gaming landscape forever, things will quickly stagnate. What gives me hope is that there are plenty of smaller studios producing new and innovative titles, and some of them will go on to be the “big beasts” of tomorrow.

So I hope this has been… well, not “fun,” but interesting, at any rate. And please check back here on Trekking with Dennis, because there’s more gaming content and coverage to come!

All titles discussed above are the copyright of their respective developer, studio, and/or publisher. Some screenshots and promotional artwork courtesy of IGDB. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

The real tragedy of The Lord of the Rings: Gollum

Sat 03.06.23Sat 03.06.23Dennis

The Lord of the Rings: Gollum has become the latest game in 2023 to be launched in a buggy, broken state. Some outlets have gone so far as to call it “the worst game of the year,” and in a year where titles like Hogwarts Legacy, Jedi: Survivor, Redfall, and The Last Of Us Part 1 have been sharted out in unfinished states by major publishers, there’s a lot of competition for that title!

I want to try to treat The Lord of the Rings: Gollum as fairly as possible. Developer and publisher Daedalic Entertainment isn’t one of the games industry’s biggest corporations, with relatively few titles having been developed across its fifteen-year history – and even fewer that I’d heard of. A company with around 100 employees made Gollum, whereas corporations like Activision Blizzard or Microsoft have far more resources at their disposal when it comes to game development.

As much as I detest the “release now, fix later” business model that too many games corporations have adopted over the past couple of console generations, smaller studios working on passion projects have always been in somewhat of a different category. I’m far more willing to be sympathetic to an independent game developer than I am to one of the industry’s major publishers, simply because the realities of game development and working to a deadline or with a limited budget can go some way to explaining why a game may be released in a worse-than-expected state.

With Gollum having already suffered several lengthy delays, and with Daedalic Entertainment being a relatively small studio, I could forgive a degree of jankiness. That being said, I could forgive quite a bit more jankiness if Gollum had been more appropriately-priced, say around the £30 mark instead of greedily pushing for £50. And of course, a “special edition” will set you back an extra £10.

Some adverts and marketing material for Gollum have tried to paint the game as the kind of expansive adventure title that you’d get from a major publisher, and combined with the high price, I fear that unrealistic expectations were set. Even if the game had been released in a fully-complete, bug-free state, I daresay a lot of folks would still have found Gollum’s core gameplay and story to be underwhelming.

To me, there are two lessons from Gollum that the games industry – and smaller studios in particular – need to pay attention to. The first, of course, is that the accursed “release now, fix later” business model never works. No matter how good your game could have been, if you try to launch it before it’s ready, you’re going to have a bad time! The second lesson is that games need to be targeted, marketed, and priced appropriately. Gollum isn’t a AAA action-adventure that could go toe-to-toe with the likes of Shadow of Mordor or the earlier Lord of the Rings movie tie-in games. So why present it as that kind of experience? Marketing the game like that was only ever going to lead to disappointment.

*Gollum* was never meant to be comparable to the likes of *Shadow of Mordor*.

I don’t know what may have transpired behind the scenes at Daedalic Entertainment that led to Gollum’s disappointing release. I don’t think it’s an unfair assumption, though, that the game had a difficult and troubled development – perhaps with a degree of “feature creep” as the original vision for a small-scale title comparable to Daedalic’s past offerings may have been expanded. Either way, delays clearly added to the game’s cost, and eventually Daedalic decided that they couldn’t wait any longer and needed to push the game out. The result was Gollum’s troubled launch.

On a personal note, The Lord of the Rings: Gollum is one of the titles I’d been looking forward to in 2023. Not simply because a return to the world of Middle-earth is always welcome in the gaming realm, but because it seemed like something genuinely different. A game in which the protagonist is an anti-hero or even a contemptible villain was already enough to pique my curiosity, but there was also the kind of gameplay that Gollum seemed to be promising: puzzle-heavy, stealthy, and with a degree of platforming.

Gollum can get stuck in the environment due to a bug.

For me, the real tragedy of Gollum’s release isn’t just that a game I was looking forward to was pushed out too early in a broken, unfinished state. It isn’t even that Gollum is unlikely to ever be completely fixed and brought up to the level that it should be able to reach. No, the real tragedy of this whole situation is that it will almost certainly dissuade other developers – and especially other publishers – from taking risks like this in future.

However you look at it, the decision to create a stealth-puzzle-platformer based on a character like Gollum was a huge risk. This is the kind of game that just doesn’t get made any more, with the games industry retreating to the safest, most overtrodden ground for the most part. Fewer studios are willing to take on risky projects like Gollum, with publishers doubling-down on well-known franchises, popular genres, and looking for any kind of online experience that can generate “recurring revenue streams.”

Making a game like this was already a risk.

With the undeniable failure of Gollum – a failure that seems impossible to overcome, even if Daedalic continues to work on the game for years to come like Hello Games has done with No Man’s Sky – there’s a real danger that the lesson the games industry as a whole will take from this mess will be to continue its retreat from any project that falls outside of the mainstream. Gollum was always going to be a game with limited appeal; a niche product at best. It was also a game that felt innovative in both its premise and the kind of gameplay that it offered – and I truly fear that fewer games that meet those kinds of descriptors will be greenlit in future.

The games industry is already dominated by a handful of genres, most of which haven’t offered much by way of genuine innovation in years. Corporations are quick to chase the next “big” trend, with a focus on whatever looks likely to rake in the largest amount of cash possible. What was appealing about a game like Gollum, at least to me, was that it was a title that didn’t seem to care about those things; it knew what it wanted to be, what kind of gameplay it wanted to employ and what kind of story it aimed to tell, and wasn’t about chasing trends. The games industry needs more of that – because that’s where innovation almost always comes from.

Gollum with a baby bird in a promotional screenshot.

Even on a good day, Gollum was never going to be a genre-busting epic. If it had launched in a better state, I daresay I’d have had fun with it for the twelve or so hours that it would’ve lasted, then I’d have put it down and moved on. But the games industry needs these kind of experiences. It needs the diversity that smaller games bring. And it needs at least some of those titles to exist outside of the self-published, independent space. Gollum could have been precisely the kind of “double-A” release that used to exist in between the big franchises and the small independent titles. Once upon a time, there were a fair few games in that category.

My fear is that the spectacular failure of Gollum, which has been one of the main gaming news headlines over the past week or so, will have a chilling effect that will extend far beyond Daedalic Entertainment. Projects that aim to create a game that might be a bit more of a niche product, outside of the mainstream and perhaps not in one of the biggest genres, will become suspect. Smaller-scale games in that “double-A” space will be less likely to be backed. And innovative, potentially-interesting stories and ideas will be passed over in favour of projects that feel “safer” to publishers.

I hope that I’m wrong, and that smaller studios won’t be impacted by Gollum’s very public failure. But I really do fear for the repercussions that this debacle could have on an industry that needs titles like Gollum. Not every game is going to be Call of Duty or Fortnite, and especially for players who long for single-player experiences, games like Gollum that offer something a little different will continue to appeal. Let’s just hope that this broken, borderline-unplayable mess doesn’t ruin that for everyone else.

The Lord of the Rings: Gollum is out now for PC, PlayStation 5, and Xbox Series S/X. The Lord of the Rings: Gollum is the copyright of Daedalic Entertainment. The Lord of the Rings and Middle-earth are the copyright of the Tolkien Estate. Some images and promotional art used above are courtesy of Daedalic Entertainment. Images of bugs and glitches via Digital Foundry on YouTube. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

Wrangling with the Activision Blizzard scandal

Tue 10.08.21Fri 10.12.21Dennis

I’ve found it difficult to know what to say about the Activision Blizzard scandal, and how to cover the story in a way that’s appropriate in style and tone. It goes without saying that what happened at Activision Blizzard, as well as the company’s pathetic reaction to it, is incredibly serious, but I feel that a lot of the commentary and discussion around the scandal, even from well-established critics and publications, missed the mark.

To briefly recap what’s been going on in case you didn’t know, Activision Blizzard has been sued by the state of California in the United States for violating the rights of female (and other) employees. Activision Blizzard is accused of fostering a culture of sexual harassment and discrimination that is so intense that at least one employee is believed to have committed suicide following an extended period of harassment. The lawsuit is ongoing and unresolved at time of writing, but Activision Blizzard has acknowledged that there are “issues” with its corporate culture, and at least one senior executive has now resigned. Activision Blizzard employees also staged a walkout in response to the company’s handling of the scandal.

Some outlets have referred to this as a “frat boy” culture (a reference to the loutish, sexually aggressive behaviour of some college fraternities in the United States), but I don’t think that term comes close to describing what’s alleged to have happened at Activision Blizzard. Nor does it do justice to the severity of the accusations.

Sexual harassment is said to be rife at Activision Blizzard.

Other reports have suggested that this kind of sexual harassment is a problem that plagues the games industry as a whole. I agree, though I’d also add that this kind of behaviour can happen at any kind of company in any industry; it’s an industry problem, not specifically a games industry one. Tackling institutional or systemic misogyny and sexual harassment in the workplace is clearly an ongoing struggle, particularly in the United States and other parts of the world where workers’ rights are not as well-protected as they are in parts of Europe, for example.

I used to work in the games industry. I spent several years with a large games company based in Germany, and as a freelancer I worked with about a dozen small and large games companies in the years after I left my position at that company. I was fortunate that, in the decade or so I spent working in the industry, I never saw or experienced harassment or bullying of that nature. But as I often say, one person’s experience is not a complete worldview, and the fact that I didn’t see sexual harassment first-hand during the years I worked in the industry doesn’t mean it wasn’t happening.

Activision Blizzard has this statement on their website – quite unironically, it seems.

In recent years we’ve learned a lot more than ever before about abusive management practices and “corporate cultures” at large video games companies. Rockstar is just one of many companies that have been called out for their awful practices during “crunch” times – and crunch is something I definitely saw and experienced first-hand during my time working in the industry. Other companies like CD Projekt Red and even the sainted Nintendo have been criticised for this as well. Then there was Ubisoft, a company which faced comparable accusations of sexual harassment – and worse – to Activision Blizzard.

All of these cases – and many more besides – follow a pattern which is all too familiar in the days of 24/7 rolling news and social media outrage mobs: the story blows up, has its five minutes in the spotlight, then disappears. News of the Ubisoft scandal broke barely a year ago, yet practically no outlets, publications, or even independent commentators have so much as mentioned it for months. New Ubisoft games like Watch Dogs: Legion, Immortals Fenyx Rising, and Assassin’s Creed Valhalla have all been released since the scandal, and what happened? Practically all of the outlets and critics who went hell-for-leather against Ubisoft for all of five minutes forgot the scandal and reviewed their latest games – often giving them glowing recommendations. Assassin’s Creed Valhalla has an average score from professional critics of 80/100 on Metacritic, for example.

A similar scandal involving Ubisoft doesn’t appear to have harmed its recent games.

So we come to the Activision Blizzard scandal itself. The reaction from amateur and professional commentators alike was unanimous – the company is to be condemned for not only allowing this behaviour, but rewarding those involved and covering for senior managers and executives. And that is a sentiment I wholeheartedly agree with, not that it should even need to be said. Practically everyone who hears about what’s been going on at Activision Blizzard will have felt that such behaviour is unacceptable – and potentially criminal, as the lawsuit alleges. Those instincts are spot on, and I don’t disagree in the slightest.

But then I started to hear some very familiar statements and promises, accompanied by the same semi-hysterical language and, in some cases, blatant over-acting on podcasts and videos by folks trying to channel their original instinctive outrage into clicks, views, and advertising revenue. Critics and publications began inserting themselves into the story. Articles and columns weren’t about Activision Blizzard so much as they were about the writers and critics themselves, and how the scandal made them feel.

Some of this is unavoidable; when people are paid to discuss a big news story, how they feel about the story often creeps into even the most well-intentioned journalism. But in this case a lot of folks seemed to go way beyond that, promising their audiences that they will “boycott” future Activision Blizzard releases and discussing at length their own feelings and opinions on the subject. Many of these stories ceased to be about Activision Blizzard and became a “look at me” kind of thing, with publications and critics using the backdrop of the scandal to score attention, clicks, and money for themselves.

This happens a lot on social media, where scandals and news stories are often less about the events themselves and more about the people discussing them. The term “virtue signalling” is often used to derisively critique people who feign outrage or interest in a story while it’s popular, and there seemed to be an awful lot of virtue signalling coming from professional and amateur commentators as news of the Activision Blizzard scandal was breaking.

Having been down this road before, both with companies that saw comparable scandals and with other companies that received justified or unjustified criticism, let me say this: the vast majority of the folks promising to “boycott” future Activision Blizzard titles will do nothing of the sort. A small minority may stick to their guns beyond the next few weeks and months, but eventually critics and publications will return to the company. Activision Blizzard has big releases planned, including the next Call of Duty title, a remaster of Diablo II, and the long-awaited Diablo IV. Not to mention that the company manages hugely popular online titles like Overwatch and World of Warcraft. I simply don’t believe that most of the people who’ve jumped on this story and criticised the company in such a public way will be able to resist the temptation of talking about some of these titles – particularly if hype and excitement grows, as it may for the likes of Diablo IV.

I’m pretty sure that a lot of critics and commentators will be back for *Diablo IV*, regardless of what they may have said about Activision Blizzard in the last few days.

We’ve been here too many times for me to have any confidence in people sticking to any promises or commitments that they may have made in the heat of a (scripted and well-planned) rant to camera about Activision Blizzard. Not only that, but the backlash a publication or critic can expect to receive for reneging on such a promise is basically non-existent. They might get a few comments calling them out for going back on their word, but that’s all. If history is any guide, most readers or viewers won’t even remember the Activision Blizzard scandal in a few weeks’ time, let alone be willing to hold a publication or critic to account for failing to live up to a commitment not to cover their future releases.

As the news of the scandal was breaking and I saw the increasingly manufactured outrage from professionals and amateurs unfolding, I felt there was no way to cover the story without getting sucked into all of this. I don’t like my website to be a space for negativity, so I haven’t talked about the Activision Blizzard scandal until now.

Trying to step back from the quagmire surrounding the story and address it head-on is a challenge, but here we go. There needs to be a complete overhaul of Activision Blizzard from the top down. Senior executives and managers need to be investigated to see what they knew and whether or to what extent they were complicit in the behaviour or in covering it up. The company needs to make real changes to the way it deals with its employees, and there needs to be some way of enforcing that and holding the company to that commitment. If those things can’t happen, the only other option is for the company to disband and be shut down.

In 2021 it’s so incredibly depressing that we’re still dealing with sexual harassment of women in the workplace. It feels like the kind of story that should’ve been dealt with fifty years ago or more, and the fact that this kind of behaviour can still happen, and happen so openly at a large company, is unacceptable and deserves all of the criticism it gets – and more.

But at the same time, much of the criticism that I’ve seen smacked of the kind of soft-touch, blink-and-you’ll-miss-it coverage that has been all too common in recent years. And I note echoes of similar scandals at other large companies in the video games industry that have all but disappeared despite no senior managers or executives even being fired, let alone prosecuted for their actions.

The even more depressing truth is that I expect the vast majority of critics and players to drift back to Activision Blizzard in the weeks and months ahead, regardless of the outcome of the lawsuit and regardless of whether any substantial changes are actually made at the company. Activision Blizzard will try to get away with doing the bare minimum, making superficial changes and perhaps finding a scapegoat or two to fire in public. The company will then likely spend a lot of money on a marketing blitz for upcoming titles, wooing critics with everything they can muster.

A new Call of Duty game is scheduled to be released this year.

I could be wrong, and this could be the first time a company actually sees long-lasting consequences from its customers. But I doubt it. The sad truth is that most people don’t care. They want to be left alone to play Overwatch or Call of Duty, and even if they joined in the discussion and said they’d never buy another Activision Blizzard game again, chances are it’s only a matter of months before they go back on that and quietly pick up Diablo IV or whatever game they get excited about after seeing a slick, expensive marketing campaign. The same goes for publications and professional critics. Having made hay with their righteous indignation at the company’s behaviour, they’ll go right back to reviewing their games and publishing lists of “the ten worst Call of Duty levels ever!!!” because they know hardly anyone will remember or even notice their empty words and hollow promises.

As for me, I’m not making any such commitment. I don’t play games like Call of Duty, and I can count on one finger the number of Activision Blizzard’s upcoming games I was even vaguely interested in. I’ll do my best to keep tabs on this story as the lawsuit and the fallout from it rumbles on, but I think the ending will be depressingly familiar. Activision Blizzard will bring in people to manage the “optics” of the scandal, they’ll do the bare minimum to convince people they’re taking it seriously, and sooner rather than later it’ll drop off the radar entirely. The company will lay low for a while, then return with their latest game – and most folks will have forgotten all about it. That’s what happened with Ubisoft, with Rockstar’s crunch scandal, and many, many others. Despite the way people have reacted to Activision Blizzard in recent days, I’ve seen nothing that makes me think this scandal will play out any differently.

This is why it’s been so difficult to know what to say about the Activision Blizzard scandal. It’s such a serious story that it deserves to be covered extensively, but at the same time the manufactured outrage and over-acting has been cringeworthy to watch and listen to in some quarters. I’m not calling out any one individual critic or commentator for their coverage, but as a general point this is how I feel about it. It’s been interesting to see the story hit the mainstream press, but even then it barely lasted a day before dropping out of the headlines. Activision Blizzard will try to ride this out, and for my two cents, I think most players and publications are going to let them, just as they let other companies survive their respective scandals.

All titles mentioned above are the copyright of their respective publisher, developer, etc. Some stock images courtesy of Pixabay. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.