This isn’t my end of year article summing up some of the highs and lows of 2021. It irks me no end to see people writing those pieces long before Christmas! If you’ve been a regular reader for a while, you might recall that the 30th of November is the website’s anniversary – it has been two years to the day since I published my first article at the end of November 2019. How time flies, eh?
Last year I commemorated the occasion by writing about the website’s first year in operation, and this time I wanted to do something similar. I’ve had two full years of talking about Star Trek and other entertainment subjects now, and it’s always helpful to step back and take a moment to reflect.
It’s been an interesting twelve months!
The biggest change for the website itself came just a few weeks ago. At the beginning of November I changed the name to Trekking with Dennis, ditching the old name and establishing a new identity for the website. This is something I’d been thinking about a lot for several months, and finally being able to pull the trigger and get it done has been incredibly cathartic.
There have been some immediate repercussions for the name change, though. Traffic to the website took a nose-dive in November, significantly down on where it had been for much of the rest of the year. I’m putting two and two together and assuming that the change in name, branding, and most importantly the website’s URL is responsible for the drop in readership. I’m optimistic that in the longer term, however, that decline will be reversed. Even if not, I don’t write here because it’s my job or because I’m chasing “internet points” and high numbers of clicks! This is my hobby, I do it for fun, and I’d still do it even if readership dropped to absolute zero!
Conversely, twice in the past year I’ve had articles go “viral” – or at least as close to viral as I’m ever likely to get!
The first article was one I’d written in early December, listing Five things to watch at New Year (instead of fireworks). The list is fairly self-explanatory; I put together a handful of New Year-themed films and shows that could’ve made for entertaining New Year’s Eve viewing in lieu of the usual fireworks shows and parties – many of which are usually televised but which were cancelled in 2020. This list was responsible for a massive spike in views which began on the 30th of December, then ran all the way through the 31st and into the early hours of the 1st of January.
The second article began getting huge numbers of clicks in late May, then in June absolutely rocketed up to become the most-read post I’ve ever written. More people read that one article than read everything I wrote in all of 2020 combined. And I think it’s possible that many of them came away disappointed!
The article in question was titled Mass Effect: Legendary Edition – What’s the best ending? and it was an examination of the three-and-a-half endings to Mass Effect 3, looking at the pros and cons of each. However, I think that the title may have been unintentionally misleading, judging by the search engine traffic! I think folks may have come upon the article while looking for a guide to achieving the “best” outcome to Mass Effect: Legendary Edition – namely the version of the “destroy” ending in which Shepard is implied to have survived. I talk about this in the article, but it isn’t what the focus of the piece was.
I didn’t expect that article to get so many hits when I wrote it. My Mass Effect commentary in general did quite well, though, and I think that’s because I managed to get out several pieces about the series around the time of Legendary Edition’s launch – which is when there was significant interest in the games. Being timely brings rewards, it seems!
This year I’ve made significant improvements to the images used across the website. Some of the images used even as recently as March or April now feel incredibly amateurish and low-quality in comparison. I’ve been doing more with paint.net – a freeware image editor that has become my go-to for any and all image work – and I’ve learned how to do things like add a shadow or outline to text. That has allowed me to make huge improvements to the header images/banners at the top of articles, giving them a more modern, professional look.
The website’s main banner – a core part of the site’s identity – has also been massively improved. Firstly, now that I have significantly more web storage I’ve felt more comfortable using higher-resolution images. Beginning earlier in the year the expanded storage allowed me to use larger, more detailed images for article and page headers, something I feel makes the website as a whole look a lot more modern and professional than it did even at the beginning of the year. The new banner was added earlier this month as part of the aforementioned change of name, but earlier in the year I tried out a variety of different banners with different sci-fi and fantasy-themed backgrounds.
I’ve also added quite a few different “spoiler warning” images – most of which are based on the Star Trek franchise! Again, the quality of these has improved a lot as I’ve become more comfortable with my image editing software, and I think some of the recent spoiler warnings look pretty great! I like to err on the side of caution when it comes to spoilers, so I use spoiler warnings a lot at the beginning of articles and reviews.
Filling time over the past twelve months has led me to research and learn about shows, films, and games I’d never have heard of otherwise. I reviewed titles like Space Jam: A New Legacy, Zack Snyder’s Justice League, and even The Falcon and the Winter Soldier after learning about them in the course of researching topics for the website. Trekking with Dennis has, to a certain extent anyway, broadened my experiences of media this year.
I’ve also finally got around to playing a couple of games that had been on my ever-growing list: Control and Red Dead Redemption II. I’ve written up my first impressions of Red Dead Redemption II already, and in the days ahead I’ll hopefully be writing up my final thoughts as I’m close to finishing my playthrough of the game.
Speaking of playthroughs, I didn’t get around to doing another complete “Let’s Play” series of articles. Though I’ve had a number of ideas for games I could choose, I just haven’t committed to one nor kicked off a playthrough in the way I did with Jedi: Fallen Order last year. It’s still an idea that I’d like to revisit in future, so… watch this space, I guess.
During the website’s first year in operation, I’d post articles and columns somewhat haphazardly. Sometimes I’d post daily for a couple of weeks, and at other points I’d take almost an entire week off while writing nothing. Over the last twelve months, however, that has changed. Going back to November 2020 I’ve been posting at least every other day – so there hasn’t been a long gap in between posts in more than a year. Occasionally that schedule has felt challenging, but I’ve been proud of the fact that I haven’t had any significant posting gaps for an entire twelve-month period.
April saw my most intensive posting schedule to date, as I wrote a post every single day for an entire calendar month for the first time. It wasn’t exactly planned, but once I got about halfway into April and I noticed I hadn’t skipped a day, I made it my mission to complete the month! I can keep up that kind of schedule for a while, but not indefinitely. I need occasional breaks, and being able to write articles in advance and schedule them has meant I have actually been able to take breaks across the year without interrupting my posting streak.
In December 2020 I joined Twitter. I did so at first because I was having a hard time keeping track of the various franchises and their social media pages, and as I’ve never had a personal Twitter account I couldn’t follow them that way. In February I made a very tentative first post, and across the year I’d sent out a handful of Tweets to promote newly-published reviews and other articles. But as I said last year, social media isn’t really my major focus.
This should absolutely be the subject of a longer essay sometime, but Twitter in particular is a very difficult platform for me to navigate. I’m sure you’ve noticed, but I have a particularly long-winded writing style! Condensing an argument, article, or even just a fan theory into 280 characters or fewer is difficult for me. I also find that, partly as a consequence of the abbreviated posts, the conversation on Twitter can lack nuance. It’s very hard to articulate a complex thought or position on the platform because such short posts don’t easily allow for shades of grey – you can either be on one side of a debate or the other. For someone who occasionally likes to straddle the fence and acknowledge the merits and demerits of both sides of a discussion, or just to explore different interpretations and points of view, Twitter isn’t the best place for me sometimes!
That being said, I’ve recently stepped up my Twitter use. It’s been an interesting world to step into for the first time, and I’ve found it quite fun and occasionally exciting to be able to engage directly with brands and companies – or at least their social media teams. Toward the end of my time working with a large video games company, social media was just beginning to take off as a marketing tool. I had some involvement with social media campaigns in the late 2000s and early 2010s at companies I worked for or was freelancing for, so it’s been interesting in a way to be on the other side of the screen for the first time!
If you don’t follow me on Twitter I don’t just post links to articles and columns that I write here on the website. I do post other occasional Tweets, mostly about Star Trek and the other subjects I cover. I don’t get political, so don’t expect any of that, but if you want to follow me on Twitter you’re more than welcome to do so.
But Twitter wasn’t the only social media platform that I found myself involved with over the past twelve months. Beginning in July I planned to record audio versions of some of the articles here on the website, using YouTube and Spotify to host these audio files. I later expanded my audio offerings to include what might generously be called a “podcast.” However, I wasn’t very happy with the quality of both the audio recordings themselves, as I lack the technical know-how to make decent-sounding audio, and also, to be blunt, my own vocal performance. Upon re-listening to several audio versions of articles I sounded very wooden and stilted; the kind of performances I’d give 1/10 to if I were to rate them.
So after a sum total of four podcast episodes and about ten audio articles I scrapped the project – at least for the time being. It’s a fun idea, and a concept I’d certainly like to revisit one day, but between the audio quality, my own poor performance, and the rebranding of the website making all of the audio clips and YouTube videos out of date, I think it’s for the best that I shelve the project for now.
That being said, I did enjoy the podcasting format. Having the opportunity to talk about smaller news stories and topics that wouldn’t necessarily make for a good standalone article was fun, and it certainly broadened the range of things I discuss here on the website. Revisiting the podcast concept is something I might consider in 2022.
It was in June this year – Pride Month – that I first discussed my sexuality and gender identity. Those twin posts were among the most difficult I’ve written over the past twelve months, not because they were technically challenging but because of how personal they were. When I created the website two years ago I intended to remain wholly anonymous, with details of my personal life kept to a bare minimum. By this time last year I’d changed my mind and I’d decided I wanted to openly discuss my asexuality and my struggles with my gender identity – but it took months before I’d be able to finish writing those pieces and feel brave enough to publish them.
I now proudly display the asexual and non-binary pride flags in the upper-right corner of the website. These symbols are present no matter what page or post someone clicks on, even if the piece has nothing at all to do with asexuality or being non-binary.
Writing these pieces, though incredibly difficult at times, was deeply satisfying and cathartic. Only a few people in my offline life knew these things about me, so having a space where I could openly discuss things that I’d struggled with for decades was a truly incredible experience. It gave me the confidence to be more open in my offline life too. I don’t have a lot of friends or surviving close relatives, but I’ve been able to direct a couple of people to the website where they were able to read my words to gain more of an insight into my personal life. I’ve said before that I’m better at writing than I am at speaking – having these pieces to direct folks to is so much easier than having to explain out loud what it means to be asexual or non-binary.
I haven’t added as many articles to the Greatest Hits page this year as I did in the previous twelve months. I think that’s partly because I had some article/essay ideas in mind when I started the website and I slowly worked my way through them over the course of that first year. While I’ve had plenty to write about this year, I guess I’ve just written fewer of those long-form essays.
That being said, my essay on Star Trek: Discovery’s Season 3 Burn storyline is one of the best things I’ve written all year, and I’m happy to show off that one! I’m also proud of my character study of The Next Generation’s Dr Pulaski, and my examination of Luke Skywalker’s characterisation in The Last Jedi that I wrote back in December. I’m sure I’m forgetting or overlooking a few others as well, but those are three of the essays that come to mind when I think back over the past twelve months.
So I think that’s enough self-congratulation for this year! As I look ahead to the next twelve months, I can’t really say that I have any major plans or changes in mind for the website or the kind of pieces I write here. I’d like to do another playthrough series at some point, and I’m certainly open to more creative projects in addition to my reviews, theories, discussion topics, list articles, and the rest. But watch this space, I suppose!
The website is very different now compared to twelve months ago. I like to think that, for the most part, these changes have been improvements – and certainly from a purely visual point of view I think the website has never looked better! As we move into the holiday season and 2022 I’m looking forward to keeping up with my regular posting schedule and writing about the subjects I’m most interested in: Star Trek, gaming, and the wide world of geeky entertainment.
Thank you for your support over the past twelve months.
Tuesday, 30th November 2021
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