Spoiler Warning: There are spoilers ahead for unreleased Star Trek episodes, including casting information for Strange New Worlds Season 2 and Picard Season 3. Spoilers are also present for Picard Seasons 1-2.
Today has been First Contact Day – the 5th of April is the date in 2063 when the Vulcans will arrive on Earth, as depicted in the film First Contact. First Contact Day has become somewhat of an “event” in the Star Trek fan community, with an entire digital broadcast being dedicated to it last year. This year there was nothing quite so big on the schedule, but there were still teases and hints from Paramount Global that the corporation would do something to mark the occasion.
I’ve given up on hearing anything about an international broadcast for Strange New Worlds, so that never seemed like a realistic prospect – though it’s probably the biggest request from non-American Trekkies at the moment. But I admit that I was curious about the prospect of some kind of announcement. There are other Star Trek projects being worked on behind-the-scenes, after all… could we be set for an announcement of something like the Starfleet Academy series, perhaps?
No, as it turned out.
Instead, what we got was the second announcement in a row from Paramount Global’s marketing department that just feels exceptionally poorly-timed. A couple of weeks ago, Paramount Global had clumsily dropped the news that Strange New Worlds Season 2 would feature the character of James T. Kirk in an unspecified capacity; an unnecessary overreaction to a single leaked photograph from the show’s ongoing production.
That announcement sent fans into overdrive, and Star Trek’s social media channels were overwhelmed with toxicity for a few days, as the threadbare announcement left many things unclear about Strange New Worlds – a series which hasn’t even aired a single episode yet. Announcing Kirk’s return to Star Trek was premature to say the least, and the way in which Paramount Global handled it left much to be desired.
The corporation had a solid couple of weeks to learn lessons from the fiasco surrounding Kirk’s role in Strange New Worlds… but, as evidenced by another announcement put out today, their inept marketing team has learned absolutely nothing. To commemorate First Contact Day, Paramount Global released a teaser for Star Trek: Picard Season 3, announcing the reunion of most of the main cast members of The Next Generation.
The teaser trailer was smooth and well-composed. Unlike the first tease for Season 2 (which was shown off at last year’s First Contact Day digital event) it showed off a couple of clips of what at least appears to be actual footage from the new season. And the announcement that closed it out was clearly designed to get a lot of fans excited. But here’s the thing: we’re only halfway through Picard Season 2 right now, so the new teaser for Season 3 not only feels wholly unnecessary at this moment, but it opens up a lot of questions about the series that Paramount Global isn’t interested in addressing.
I confess that I’m intrigued by the prospect of a reunion. The Next Generation was my own “first contact” with the Star Trek franchise and my way into becoming a Trekkie in the early 1990s. I’ve been a fan for more than three decades off the back of that series, and I always felt that there was scope for Picard to show us at least a glimpse of what other members of the crew of the Enterprise-D were up to. We’ve had some of that already across Seasons 1 and 2.
But I was also keen that Picard shouldn’t try to be “The Next Generation Season 8.” There are new characters, new storylines, and other new elements in play, and for the series to do justice to all of that – and to do right by the new characters – it had to keep its focus there and avoid the gratuitous overuse of classic characters. Season 1 generally struck the right balance in that regard; Season 2 has already sidelined two major new characters and, thus far at least, has underdeveloped and regressed a third.
The Season 3 announcement made no mention of the current Star Trek: Picard cast. While we now know that Michael Dorn, Gates McFadden, Brent Spiner, Jonathan Frakes, LeVar Burton, and Marina Sirtis are joining the crew, we don’t know what that means for Evan Evagora, Alison Pill, Michelle Hurd, Santiago Cabrera, Isa Briones, or even Jeri Ryan. Part of the fun of Picard has been seeing the Admiral working with a new crew, and I feel like we don’t know some of the new characters as well as we ought to at what is now the halfway point of the series’ three-season run.
Those new characters should be given the chance to become the next generation of fan-favourites. In thirty-five years’ time, it’s my firm hope that a new group of Trekkies will be talking as excitedly about the return of Elnor and Dr Jurati as we are about Worf and Dr Crusher. In a series that already has a limited number of episodes remaining, it’s hard to see how there will be enough time to deal with some pretty heavy stories and make sure each of the new characters gets enough screen time, especially if the entire crew of the Enterprise-D is reuniting.
There’s also the issue of spoilers. Now I know that it always seemed like a reasonable assumption that Picard would survive and that, somehow, he and the crew would make it back to the prime timeline! But we’re literally halfway through Season 2’s story right now, and there are a lot of different directions it could go and different ways that it could pan out. To drop a massive Season 3 announcement at this time was categorically the wrong thing to do, and it risks blunting the dramatic edge of the rest of Season 2.
We now know that Picard will make it back to the 25th Century, for example, which wasn’t necessarily a given in a franchise that loves season-ending cliffhangers. We also know that Picard will successfully restore the prime timeline as of the beginning of Season 3, which again was not guaranteed as of where we are in terms of the story of Season 2. And finally, it now seems that we can safely assume that Season 3 will be the beginning of a new story, not the continuation of an ongoing one.
All of these things colour how we’ll watch the second half of Season 2 over the next five weeks. And I can’t help but feel that a significant chunk of the show’s tension and drama has been stolen by this ill-timed announcement. There will undoubtedly be twists and turns along the way as Picard and the crew of La Sirena rumble with Q and Dr Adam Soong, but one way or another everything will work out – Picard will make it home, the crew of the Enterprise-D will reunite for one last mission, and then… who knows.
If this announcement had come at the end of Season 2, I’d still have some of the same concerns about the current Picard cast (well, unless they’re all killed off, stranded in the past, or otherwise clearly written out of the series) but at least it would feel like the right time to make it. The halfway point of Season 2 was not the right time for this announcement, just like the timing of the James T. Kirk announcement wasn’t right prior to Season 1 of Strange New Worlds.
It seems to me that Paramount Global knew that they didn’t have anything major to announce at First Contact Day this time around. Discovery Season 5 hasn’t entered production yet, Strange New Worlds has already released teasers and trailers over the past few weeks, and while there was perhaps scope to do something with Lower Decks Season 3 or the second half of Prodigy, it was evidently decided by someone higher up that a major announcement was necessary. I don’t see any reason why that should be the case; First Contact Day this year could’ve been dedicated to the upcoming Strange New Worlds and the second half of Picard Season 2, but there we are.
Maybe I’m still sour off the back of the Strange New Worlds situation, but I’m not as excited by this announcement as I feel I should be. The timing of it just seems incredibly wrong, hot on the heels of another self-inflicted wound with the Kirk debacle. And it opens some uncomfortable questions about the fates of the current main cast members of Picard.
All things considered, I wish that Paramount Global could’ve at least waited until the end of Picard Season 2 before making this announcement. Doing so now doesn’t seem right, for the reasons outlined above. While I’m intrigued by what has been teased, right now I can muster curious interest, tinged with more than a little concern, rather than the outright excitement that this announcement was trying to generate.
Star Trek: Picard Seasons 1-2 are available to stream now on Paramount+ in the United States and on Amazon Prime Video in the United Kingdom and around the world. The Star Trek franchise – including Picard, Strange New Worlds, and all other properties mentioned above – is the copyright of Paramount Global. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.