The Amazon buyout of MGM is another blow to cinemas

We’ve recently talked about how the pandemic may have a long-term impact on cinema attendance and the box office, with many folks getting used to the convenience and practicality of streaming big blockbusters at home. But it seems cinemas just can’t catch a break, because it was recently announced that Amazon will be buying legendary Hollywood studio MGM.

Make no mistake, this is all about streaming. Amazon Prime Video looks set to benefit greatly from this acquisition, helping the service compete with the likes of Netflix and Paramount+ in terms of films. Though Amazon does have its own film studio, and has had a hand in titles like the Academy Award-winning Manchester By The Sea, most films available to stream via Amazon Prime Video were licensed from other companies. As more and more companies try to launch their own streaming platforms, these licensing deals are increasingly difficult (and expensive) for the likes of Netflix and Amazon, so finding ways to get their own in-house content is hugely important.

Buying MGM will enable Amazon to add a huge library of titles to its Prime Video streaming service.

Netflix has branched out into making more and more of its own original films – for better or worse! But Amazon is one of the world’s largest and most successful companies, having grown massively during the last year, and can throw its money around to buy up studios – and the rights to properties like The Lord of the Rings. We’ve recently seen Microsoft do something similar in the gaming realm, buying up Bethesda and adding that studio’s games to Xbox Game Pass. Amazon is doing the same thing with MGM.

I’ve seen some outlets trying to make the case that this is Amazon further diversifying its business model. What began as an online bookseller in the mid-1990s has grown to sell practically everything and has involvements and holdings in industries as far apart as space technology and baby nappies. But this MGM acquisition is not about diversification. Amazon doesn’t want to break into the film distribution market any more than they’re already involved; they want films, both old and new, to add to Amazon Prime Video for the sole purpose of driving more subscriptions. It’s that simple.

Amazon announced a deal to buy famed American film studio MGM for $8.45 billion.

This is a hammer blow for cinemas and cinema chains already reeling from the pandemic and associated closures and cancellations. We’ve already seen many films that would otherwise have received a theatrical release go direct-to-streaming, and Amazon’s acquisition of MGM comes with the real threat of all future MGM titles following suit. There aren’t many studios the size of MGM, releasing multiple high-budget titles per year, so this is a coup for Amazon.

Upcoming titles like the sequel to Tomb Raider, Legally Blonde III, Soggy Bottom, and House of Gucci would have all been draws at reopened cinemas around the world, but their theatrical releases are now in doubt. And that’s before we even consider one of the biggest upcoming MGM titles (at least from a UK perspective!) No Time To Die, the latest instalment in the James Bond series.

No Time To Die may still manage a theatrical release… or it may not.

It’s not unfair in the slightest to say that British cinemas have been desperately waiting for No Time To Die’s release, as no other upcoming film has quite as much potential to bring audiences back after well over a year of closures, lockdowns, and cancelled titles. Even the mere threat of No Time To Die going direct to streaming is enough to make a lot of people involved in the UK cinema industry very nervous, and I’m not sure we can rely on promises that the film will still meet its planned theatrical release in September – especially if the pandemic causes further disruption in the months ahead.

As I said when Microsoft acquired Bethesda, companies don’t spend these vast sums of money and expect nothing in return. With Amazon making this move to shore up and expand its library of streaming titles, any future MGM release now has the potential to end up on Amazon Prime Video either exclusively or alongside a release in cinemas. Even if imminent titles like No Time To Die meet their theatrical obligations – which will almost certainly be due to pre-existing contracts if it happens – future titles, both announced and unannounced, are almost certain to join Amazon’s streaming line-up. In short, cinemas may get a temporary reprieve from the fallout of this acquisition, but it won’t last much beyond the end of 2021.

Amazon will be expecting a serious return on such an expensive investment – and that’s all focused on streaming.

The way people consume media has been changing for years. The pandemic may have accelerated some of those changes to light-speed, but it isn’t the fundamental cause of a shift in audiences away from cinemas and broadcast television to online on-demand streaming. Just like the pandemic isn’t the root cause of problems with many high street shops, it can’t be blamed for people moving en masse toward an all-digital streaming future. The future of companies like MGM is in the digital space, and unfortunately for cinemas that means fewer films, smaller audiences, and growing irrelevance as bigger titles bypass a theatrical release altogether. Even in the pre-pandemic years, going to the cinema had become, for many folks, an occasional treat rather than a regular outing, and this move is simply a reflection of the changing way in which people choose to watch films.

Amazon’s acquisition of MGM is a big deal, but it’s unlikely to be the last such move as the so-called “streaming wars” look for new battlefields. It isn’t yet clear how many streaming services people are willing to put up with, nor which will ultimately survive, so it seems inevitable that more big studios and distributors will eventually team up with – or be bought out by – other big players in the streaming landscape. None of which is particularly pro-consumer, it has to be said, but then again I’d rather see MGM films go to Amazon Prime Video – a streaming service I already have access to – than wait for MGM to set up their own “MGM Plus” or whatever they would’ve called it!

It’s a serious blow to cinemas in the medium-to-long-term, even if some titles scheduled for this year will still get a full theatrical release. But will audiences really care? As I said last time, the shift away from the cinema had already set in long before the pandemic struck, and with film studios and audiences alike having discovered the many advantages of at-home streaming, it seems like we’ll be seeing a lot more of this type of acquisition or merger in the months and years ahead, with many more films going direct-to-streaming in the very near future. MGM may be one of the biggest so far, but it won’t be the last. Cinema chains and owners are already feeling the effects.

All titles mentioned above are the copyright and/or trademark of their respective owner, studio, company, distributor, etc. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

Have we seen an unstoppable shift away from the cinema?

One of the consequences of the pandemic has been the long-term closure of many cinemas (movie theaters for my American readers). Aside from a short respite last July and August, most cinemas here in the UK have been shut since March 2020 – for well over a year now. Some, like a local independent cinema near me, have had no choice but to close permanently, even with the end of lockdown seemingly in sight. Even when cinemas are able to reopen, limits on capacity due to social distancing, the general unease among many people about sitting in a room with dozens of strangers with the pandemic still ongoing, and most significantly, the lack of major film releases in the near term will – in my opinion, at least – most likely mean it will be a long time before things are able to get back to normal.

But will things ever get back to normal? That’s the question I want to ask today.

Will empty cinemas be full again one day?

In the early days of the pandemic, most films scheduled for release in spring or summer 2020 were simply postponed; their release dates pushed back by a few months so that they could be released to full crowds when lockdowns were lifted in their key markets. But as the pandemic has dragged on and on, film studios have begun to switch the way they release many big titles – opting to send them to streaming platforms rather than wait.

Without Remorse was originally supposed to get a theatrical release, but premiered on Amazon Prime Video instead. Raya and the Last Dragon went directly to Disney+. Then there are titles like Zack Snyder’s Justice League, Mulan, The Little Things, Godzilla vs. Kong, Bill & Ted Face The Music, News of the World, and Tom & Jerry. Upcoming titles such as Jungle Cruise, Space Jam: A New Legacy, Black Widow, Malignant, and A Quiet Place II are all going to either be released directly on streaming or with a limited theatrical run at the same time as going straight to streaming.

Animated film Raya and the Last Dragon went straight to Disney+ earlier in the year.

Is this a one-time thing, purely caused by the pandemic? And if it is, will audiences be happy to return to cinemas once the pandemic has cleared and they can fully reopen? If you’d asked me in March or April last year, I’d have said yes to both questions without hesitation. But now I’m not so sure.

There are a lot of advantages to streaming compared to going to the cinema, and as more and more people come to see those advantages, the cinema becomes a less-attractive option in contrast. This trend is not new – cinema attendance has declined a lot from where it was a few decades ago, and with the rise of high-quality television series which can rival and even surpass films in many cases, this is a reckoning that cinemas have had coming for a while. The pandemic has accelerated that to light-speed, but the trend has been going in this direction for a while.

Paramount+ is one of many competing streaming platforms that have arguably benefited from the forced closure of cinemas during the pandemic.

So what are the supposed advantages of at-home streaming? The first has to be convenience. Viewers can watch what they want on their own schedule, with the ability to pause a film to take a phone call or go to the bathroom, watching before or after work, or even late at night. It’s possible to watch with subtitles, audio description, director commentaries, and even watch in other languages. Most folks are more comfortable in their own homes than they are in a cinema chair – even the nicest cinema seats aren’t as pleasant as a comfy armchair or couch. There are no distractions from (other people’s) noisy kids, people munching popcorn, or idiots on their phones. You don’t have to sit through half an hour of adverts and trailers to get to the film. If you’re using a phone or tablet it’s possible to watch on the go, or literally anywhere. And some of the things we might’ve considered to be disadvantages a few years ago – such as screen size, resolution, and audio quality – are all easily surmountable even for folks on a limited budget.

Obviously not all of these points apply in every single case, but as a general rule, as screens get bigger and better, the need to watch something in the cinema is dropping. The old adage that a particular film was “better in the cinema” or “made for cinemas” no longer applies in many cases.

Amazon Prime Video have snapped up a number of films that couldn’t get a theatrical release this year – including Without Remorse.

I have a relatively inexpensive 4K television that doesn’t have OLED or HDR or any of those higher-end features, just a bog-standard LED set. But this model, even when I was buying it a few years ago, only started at a 40-inch screen size, with sizes going all the way up to 60″ or 65″. Nowadays, 85″ and 90″ sets are on the market and within reach of many consumers. Sound bars and speakers that put out fantastic quality audio are equally affordable, with prices dropping massively from where they had been when 4K and large screens were new. Even on my cheap and cheerful set, films look great. And if you sit reasonably close, it really does feel akin to being in the cinema – in the comfort of my own home.

It’s difficult, in my opinion, for cinemas to compete on price or quality. Even the more expensive streaming platforms, like Netflix, cost around £10-12 per month. It’s been a while since I was able to go to the cinema – health issues prevent me from doing so – but the last time I was able to go, £10 wouldn’t even stretch to two tickets. For that money you get one month’s worth of access to a massive library of titles – including many brand-new ones and Netflix originals made specially for the platform.

Large, good-quality television screens are increasingly affordable and offer a cinema-like experience at home.

In the late ’40s and ’50s, when my parents were young, going to the cinema was a frequent outing. You’d see an A- and B-movie, as well as perhaps a newsreel or something else, and it would feel like good value. Since the early 20th Century, going to the cinema on at least a weekly basis was a big part of many peoples’ lives – but things have been changing, slowly, for quite a while.

For at least the last couple of decades, going to the cinema is something most folks have viewed as an occasional treat rather than a regular outing. The price and value of a cinema ticket – and the additional extras like drinks and snacks – have shot up in relation to earnings, while at the same time the number of advertisements and trailers have also increased. Though the cinema still has a place in many folks’ lives, that place had been slipping long before the pandemic arrived. In the ’90s and 2000s, the blame for that lay with cable and satellite television channels, including many dedicated film channels. Nowadays, the blame has shifted to streaming.

Netflix has picked up a lot of subscribers in the past year.

Many film studios are keen to play their part in this trend, too. Sharing a big chunk of their profits with cinema chains and operators was never something they were wild about, which is why we’re seeing more and more studios and production companies either partnering with big streaming platforms or else trying to launch their own. Paramount+ exists for this reason, as do Disney+, HBO Max, and many others. These companies don’t care in the slightest about the fate of cinemas – except insofar as they can use them to turn a profit. When the pandemic meant that wasn’t possible, many companies happily jumped ship and released their films digitally instead.

Though I know a lot of people who have told me they’re keen to get back to the cinema as soon as possible, when I probed most of them further and asked how often they would go to the cinema pre-pandemic, or what films they were most excited to see at the cinema next, all of the answers I got back up everything I’ve been saying. Most folks go to the cinema infrequently at best, and while they’ve missed some of the social aspects of the “cinema experience,” they certainly haven’t missed the adverts, loud seat neighbours, and hassle. Streaming, while not as glamorous or exciting in some ways, is a more enjoyable experience in others.

Some people have missed every aspect of being at the cinema… but many haven’t!

I know I have to acknowledge my own bias here. As someone whose disability prevents them going to the cinema, I’d be quite happy if every film I want to watch from now on comes directly to streaming! On a purely selfish level, that’s something I’m fine with. And while I stand by the fact that the trend away from the cinema in a general sense is real and demonstrable, the pandemic probably hasn’t killed the entire concept of the cinema stone-dead. Nor would that be a good thing. Many cinemas offer more than just the latest blockbusters, with classic films, recorded theatre plays and ballet performances, and other such events. In the rural area where I live, the idea of being able to see something like the Royal Ballet is beyond a lot of people due to the distances involved. But local cinemas occasionally show things like ballets, operas, and Shakespeare plays, bringing a different kind of culture and entertainment to the region. Cinemas are also big local employers, and it’s nothing to celebrate when a local business is forced to close.

So most cinemas will eventually re-open. But the question I asked is still pertinent, because I don’t know whether they’ll see pre-pandemic numbers of visitors for a very long time – if at all. The pandemic has forced the hand of film studios and distributors, and the result has been an uptick in the number of subscribers to streaming platforms. Many folks have tried streaming for the first time, and while there will always be holdouts, people who proclaim that it really is “better in the cinema,” I think a lot of people have been surprised at how enjoyable streaming a film at home can be, and how favourably it can compare to the cinema experience.

Many people haven’t missed the “cinema experience” as much as they expected.

A big home theatre setup is no longer necessary. With a relatively inexpensive – but still large – television set and maybe a sound bar or pair of satellite speakers, many people can have a truly cinema-like experience in their own living rooms. And a lot of people who’ve tried it for the first time, prompted by lockdown, may have no plans to return to the cinema any time soon – or if they do, they’ll be making fewer trips.

In my opinion, this is something that has the potential to continue to build over time. As screens continue to improve, and as more people eschew the cinema in favour of staying in, more films will go direct to streaming because companies will see more success and more money in it. Fewer films will end up in cinemas exclusively, so fewer people will go. And the cycle will continue!

Even if I’m wrong on that final point, I do believe that we’ve already seen a slow move away from cinemas in the pre-pandemic years. The pandemic came along and blew the lid off that, and while there will be a return once things settle down, at-home streaming is here to stay. It benefits viewers and companies – the only folks who are going to lose out are the cinema chains themselves. I’m not saying it’s a positive thing necessarily, although it does stand to benefit me in some respects, nor am I advocating for it. But when I look at the way things have been going over the past few years, and add the pandemic’s disruption into the mix, I really do feel that we’re seeing a big move away from the cinema in favour of at-home streaming.

All titles mentioned above are the copyright of their respective studio, distributor, production company, etc. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

King of Kings (1961) – an Easter film with a Star Trek connection

I’m not a religious person, and thus Easter has never been an especially important time of year for me. As a kid, Easter meant two weeks off school and chocolate eggs. And as an adult, Easter means a long weekend… and chocolate eggs. That’s about all. But as someone who grew up in England and was frog-marched into church with other schoolkids – back in the days when every school was bound to the local church – I gained a passing familiarity with the holiday. Because I don’t enjoy hot weather, late spring and summer are my least-favourite times of year! Easter, as the event which signals the beginning of that time of year, has always felt at least a little unwelcome as a result, even if the abundance of chocolate serves as a suitable bribe.

But enough about my weather preferences! It’s Easter, and aside from chocolate, Easter means one thing: Jesus. Jesus of Nazareth was crucified, of this even non-Christians widely agree. Sometime between AD 30 and AD 40, Jesus was executed by Roman authorities in the province of Judea, and his resurrection three days later is what Christians celebrate at Easter. Jesus’ life and death have been depicted countless times in art and entertainment, and this time I thought it could be interesting to briefly look at a mid-century example: the 1961 film King of Kings.

The film’s opening title.

The title of this article promised you a Star Trek connection – since the Star Trek franchise is one of my biggest fandoms and a subject I write about often here on the website! The lead role in King of Kings is, naturally, the character of Jesus. In this case, Jesus is played by Jeffrey Hunter – better-known to Trekkies as Captain Christopher Pike, the original captain of the USS Enterprise.

Hunter’s life was tragically cut short, and he died aged only 42 following a fall that may have been caused by a stroke. Though he’s well-remembered today for his single Star Trek appearance – even more so since footage of him was incorporated into Season 2 of Star Trek: Discovery – he was a prolific actor in the 1950s and ’60s, appearing in films like Fourteen Hours alongside Grace Kelly, and The Searchers with John Wayne. He also appeared in a number of television roles, including in big ’60s shows like The FBI and Daniel Boone.

Jeffrey Hunter (1926-1969)
Photo Credit: jeffreyhunter.net

If you’re familiar with Star Trek’s early production history, you’ll recall that Hunter declined to reprise his role as Pike for the show’s second pilot, opting to focus on cinema instead. By the time The Menagerie was made – the two-part episode which reused most of the footage from the show’s first pilot – Hunter was unavailable, leading to the character of Pike being recast and creating the iconic disfigured, wheelchair-bound look.

But all of that is incidental! King of Kings was released in 1961, four years before Hunter would meet Gene Roddenberry and agree to work on Star Trek. The film received mediocre reviews, but was considered a box office success for film studio MGM. And having seen it for myself a few years ago, it was certainly an interesting experience!

Jeffrey Hunter as Jesus in King of Kings.

This was my first time seeing Jeffrey Hunter outside of The Cage – at least, that I’m aware of. Though he’s slightly younger and sports both Jesus’ typical long hair and beard he is recognisable in the role, and that was certainly something neat to see.

The film itself is typical mid-century fare. As I think I’ve explained on more than one occasion, the early 1960s is about as far back as I’m willing to go for most films and television shows, simply because the quality of practically every aspect of production declines more and more the further back in time a film or series was made. Early cinema holds an interest from an academic point of view – the way techniques were developed, how different genres came into being, how technologies were first pioneered, and so on – but I find that actual entertainment value, and my ability to get lost in a production really cannot survive the wooden sets – and wooden acting – of early cinema!

A Roman scene in King of Kings.

King of Kings falls into this trap at points, with some sets and backdrops being pretty obviously fake, and the general acting style being in line with other projects of its era. But it’s perfectly watchable despite those shortcomings.

The film aimed to be an “epic,” recreating the magic of earlier Biblical epic films like 1956’s The Ten Commandments, and of course Ben-Hur, which was released in 1959. Even the film’s poster imitates Ben-Hur’s visual style. I don’t know if I’m the right person to compare these films for you; all are roughly equal in terms of being watchable for me, with similar drawbacks that I find with films from this time period. What we can say, though, is that King of Kings is probably less well-remembered than the other two, with Ben-Hur in particular being widely considered a classic.

Hunter as Jesus of Nazareth at the film’s climax.

The story of Jesus’ life and death has been recreated in cinema on a number of occasions. The 1912 film From the Manger to the Cross is the earliest one I could find, and in the century since there have been countless others. One of the best-known in recent years is Mel Gibson’s epic The Passion of the Christ, which is a pretty gory and harrowing watch in parts – deliberately so. And who could forget Monty Python’s Life of Brian, a parody of the Bible story?

King of Kings fits somewhere in the middle, the kind of film I’d never choose to watch but for the combination of its Star Trek connection and the holiday we’re celebrating today. It’s a curiosity rather than something I could recommend for pure enjoyment, but if you’ve seen other, better-known depictions of the life and times of Jesus, King of Kings might’ve slipped under the radar. It’s worth a look if that’s the case!

Even for non-Christians, the basic message Jesus of Nazareth preached is worth listening to. Being kind and treating others with respect is something we can all aspire to, especially in today’s politically divided, pandemic-riddled world. King of Kings, like many Bible films, hammers that message home in what is, at times, a ham-fisted way. But the message itself is still worth paying attention to, and for one day a year, we can take a moment to appreciate that.

King of Kings is out now on DVD and Blu-ray, and may also be available to stream depending on location. King of Kings was directed by Nicholas Ray and may be the copyright of Metro-Goldwin-Mayer and/or MGM Holdings. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

A new Star Trek film is in the works

I’m a bit late to the party on this one, so you’ve probably already heard the news that a new Star Trek film is being worked on over at ViacomCBS/Paramount Pictures. It’s still interesting, though, so let’s take a moment to consider what it could be and what its inception may mean for the rest of the franchise.

Firstly, it now seems certain that the other Star Trek film projects that had been announced or discussed publicly are not happening. We should never say “never,” of course, and it’s not impossible that they may be revived in future, but for now it seems that the unified Star Trek team (working together since the 2019 merger that created ViacomCBS and reunited Star Trek’s film and television licenses) has decided to drop those projects and go in a different direction.

The new film is being created under the supervision of ViacomCBS.

The three films we knew about were: a fourth Kelvin-timeline film, a project that had been pitched by Quentin Tarantino, and a project by Fargo television series co-creator Noah Hawley that was supposedly ready-to-go. From what I can tell at this stage, none of these are happening now. To me, the continuation of the Kelvin timeline was perhaps the lesser of the three, but I was certainly interested to see what renowned director Quentin Tarantino would have brought to Star Trek, so the cancellation or shelving of his project is a little disappointing. Having been rejected once, I doubt Tarantino would be tempted to come back, especially if he’s moved on to other projects, and that’s a shame. Though we don’t have any confirmed details of his script or what the story would have entailed, I wonder if, as time goes by and we learn more about that project, it will come to be seen as a missed opportunity.

But enough about the Star Trek films we aren’t going to see! What about this new one?

All we know at this stage is that it’s being penned by Star Trek: Discovery writer Kalinda Vazquez. Vazquez wrote the Short Treks episode Ask Not, which brought back Anson Mount as Captain Pike, as well as introduced Cadet Sidhu – a character who may end up appearing in the upcoming series Strange New Worlds. She also wrote Terra Firma, Part II from Discovery’s third season, and served as a producer during that season as well.

Cadet Sidhu in Ask Not.

All in all, I think that’s a pretty good track record! Terra Firma as a whole was one of Star Trek’s best Mirror Universe stories – and that’s saying a lot, because the Mirror Universe is a setting I don’t generally enjoy. Ask Not was good fun too; a tense and dramatic short story that ended in a very uplifting way. Just based on those two stories – the sum total of Vazquez’s Star Trek output – the project would seem to be in good hands. Add into the mix that she’s worked on Fear the Walking Dead and it seems like the team over at ViacomCBS have made a solid pick. I’m already excited about the proposed film!

But not too excited yet. This is the fourth Star Trek film that has been publicly discussed in recent years, and as mentioned above, none of the other three were greenlit or entered production. So as interesting as this sounds, I think it’s best to try to keep the hype to a minimum and not get over-excited – at least not until filming has definitely begun.

Quentin Tarantino couldn’t get his Star Trek project off the ground. Will this new film succeed where his didn’t?
Photo Credit: Georges Biard, CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0, via Wikimedia Commons

The film is said to be a new take on Star Trek, and I infer from that that we won’t be following an established crew. Despite Vazquez’s earlier work, this isn’t Star Trek: Discovery – The Movie! This concept – to bring in an entirely new crew for a feature film – is actually new to Star Trek. While the Kelvin films brought in a new cast that hadn’t previously been part of any Star Trek production, the characters they played were based on those from The Original Series. The other Star Trek feature films starred the casts of The Original Series and The Next Generation respectively, so starting entirely from scratch is a new model for a Star Trek film. It means attention must be paid to establishing who the characters are early in the story, as well as setting up where and when the action is taking place. It perhaps limits the main cast to a smaller number – three or four principal characters instead of a larger bridge crew – simply to allow us as the audience to get to know them better and follow their stories.

Starting afresh opens up the film to take almost any era, setting, and narrative that the creative team chooses. The Star Trek galaxy has at least 1,000 years of history to explore now that Discovery has firmly established itself in the 32nd Century, and there are whole areas of the galaxy that are unexplored. This means that there’s great potential for the new film to take a half-step away from familiar alien races and look at something new. That’s exciting, and I’m left at this stage with a sense that the project is very open in terms of what kind of story it could tell.

The galaxy is a big place!

It’s been suggested by some commentators that ViacomCBS would like to see a full theatrical release for this new film, but I couldn’t confirm that anywhere online; it seems to be opinion interjected by commentators. So I’d like to suggest for the record that this film could just as easily go straight to Paramount+. With ViacomCBS investing heavily in their new streaming service, as well as being keen to emphasise that it will be the new home for Star Trek going forward, it would make sense to bring new projects directly to their streaming service.

Disney+ has trialled the “premiere access” approach – asking subscribers to pay an additional fee to watch Mulan late last year and Raya and the Last Dragon this month. Time will tell how successful such an approach has been for Disney, but it’s something that Paramount+ could consider as well in lieu of a full release in cinemas. Obviously I have a bit of an agenda in this case – as you may recall if you’re a regular reader, my health makes it impossible for me to go to the cinema these days. But even though I’m biased, I still think we could see this project come to Paramount+ as an exclusive title!

So that’s really about all I have to say. The new film has potential, and I shall watch its progress with cautious interest. For me, while Star Trek has primarily been a television franchise, I’ve greatly enjoyed its feature films as well, so there’s definitely reason to be intrigued by the open-ended possibilities of a new project of this nature. Good luck to Kalinda Vazquez and the rest of the creative team!

The Star Trek franchise – including all projects mentioned above – is the copyright of ViacomCBS. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

There’s no easy answer for film studios and cinemas right now

To perhaps nobody’s real surprise, three big films have recently announced delays: No Time to Die, Dune, and The Batman. With the coronavirus pandemic clearly not dying down any time soon – at least in the west – studios quite rightly feel that releasing their titles this year or even early next year won’t bring in audiences and won’t make enough money. They’re not wrong in that assessment; many people I know here in the UK would be uncomfortable visiting a cinema in person, even if the law or guidelines say that doing so is allowed. It’s going to take time – and, perhaps, a widely-available vaccine – for that mindset to change.

Over the summer, the UK government ran a scheme called “eat out to help out.” If you’re unfamiliar with it, the programme offered diners a 50% discount (up to a maximum of £10 per head) at participating restaurants. The goal was to encourage people anxious about the ongoing pandemic to get back into restaurants and, frankly, save the industry from collapse. It was successful, at least partially, with participating restaurants reporting increased takeup. However, such schemes are temporary, and there’s no way the government could run something like that for every impacted industry.

Cinema bosses have denounced decisions to delay releases – or, in the case of titles like Mulan – send titles directly to streaming platforms. Without big blockbuster releases, there’s no way to entice cinema-goers back, and the entire industry is on the brink. Cineworld, one of the world’s largest cinema chains, has announced it will close all of its US and UK sites until further notice – putting 45,000 people out of work. This is the real impact of the pandemic, and the longer it goes on, the worse it’s going to get.

Dune (2020) has been delayed.

There’s no “eat out to help out” equivalent coming to cinemas. The industry is on its own to handle the fallout from the pandemic – as are so many others – and there’s no easy fix. Until the public at large have confidence that it’s safe to go out, that it’s safe to sit in a big room with a couple of hundred strangers, there’s nothing that can be done. Even the release of Tenet in August failed to bring in sufficient numbers of viewers to make running a cinema financially viable. At this rate, the highest-grossing film of 2020 will remain Bad Boys for Life. Nobody would have predicted that in January!

I can understand from the cinemas’ perspective that film studios aren’t behaving appropriately. Cinemas and film studios are two parts of a greater whole, yet the studios have unilaterally acted to pull their films, either delaying them or sending them directly to streaming. And I can understand why that’s going to sting. Where there could have been a coming together, it feels like the bigger companies are acting selfishly; it’s everyone for themselves instead of a sense of community and togetherness.

And ultimately that’s going to make things more difficult. We’ve already seen Odeon, another large cinema chain, pledge to stop showing films from Universal Pictures in retaliation for Universal making Trolls World Tour a streaming-only title. As I wrote when looking at Mulan’s release on Disney+, if every cinema chain were to come together and announce a boycott of companies that acted this way, they could effectively prevent the release of any film they chose. There’s power in working together, but ultimately the question will be: who has that power?

Mulan (2020) went straight to Disney+, upsetting cinema chains worldwide.

Film studios clearly see streaming as a viable option. As television screen technology continues to improve – and as screens get larger – the adage that a particular film was “better in the cinema” doesn’t ring true for a lot of people any more. In some ways, the move towards streaming is something we can absolutely argue was coming anyway; like with many things, the pandemic may have accelerated the move, but it didn’t fundamentally cause it. Titles like Annihilation and the critically-acclaimed The Irishman began production with the intention of a theatrical release, but circumstances changed and they ended up going to Netflix instead.

Streaming titles have also been nominated for top awards, and when a film is released digitally nowadays, it’s become so commonplace that it scarcely gets a mention in reviews. When people of my parents’ generation were young, going to the cinema was at least a weekly outing, and not only was there an A- and B-movie but you’d probably also get a newsreel too. Those days have gone, and for increasing numbers of people pre-pandemic, the cinema was an occasional treat rather than a regular one. Attendance has been steady, but the likes of Netflix, Amazon, Disney+, and big-budget television series like Game of Thrones have slowly been eroding the need for cinemas. In short, if cinemas try to pick a fight with film studios over digital releases, I think they’ll likely lose.

But for film studios it’s not as clear-cut. Selling an already-made film to the likes of Netflix is a complicated undertaking. Netflix wants to make sure any purchase is going to be worth its while, and the gold standard is whether a title will bring in new subscribers. As a result, I think it’s not unfair to say that a lot of films would likely make more money at the box office than on a streaming platform. That’s why Mulan costs $30 instead of being available to anyone with a Disney+ account; Disney wants to make as much of the film’s budget back as possible.

Bringing a film to Netflix – or any streaming platform – is not straightforward and will not make as much money, in most cases, as a theatrical release.

Making a film is an expensive project, and the vast majority of any title’s money is made at the box office, not through streaming or sales. If film studios were to move to streaming-only releases, a lot of things would have to change. Budgets may have to fall in some cases, which would not only be to the detriment of the quality of films, but would also put more people in the industry out of work.

As I said at the beginning, there is no easy answer. Streaming is a short-term solution that may be viable for some projects, but certainly can’t replace the revenue of a full theatrical release for most titles. Mulan was a test case, but as a film that has received mixed reviews at best, it perhaps isn’t the best example for studios to look to. And besides, most film studios don’t have their own streaming platforms, meaning they have to negotiate with the likes of Amazon or Netflix to put their titles out.

One thing that history teaches us about the longer-term effects of a disaster on any industry is that things do eventually get back to normal. If one big cinema chain were to go out of business this year, within five years or so most of its empty cinemas will have been bought up and reopened by some other company. The desire for going to the cinema may not be present right now, but it will largely return when the pandemic is brought under control. At least, that’s the way I see it. Streaming has already been disruptive, but there’s still a sense of enjoyment in going to the cinema, and from the point of view of studios, streaming is far less profitable. That means that as soon as they can, film studios will want to encourage people to get back to the cinema.

How long the pandemic will continue to drag on, and how long studios and cinema owners can hang in there are the big questions right now. And unfortunately those are the same questions people are asking across many different sectors of the economy. When the pandemic is brought under control – and it will be, sooner or later – how many businesses will have survived? And how long will it take to rebuild? From the point of view of films, are we about to enter a “dark age” where budgets and quality drop? I don’t have a good answer to any of these questions. Only time will tell.

All titles mentioned above are the copyright of their respective studio and/or distributor. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.