star trek fans – Trekking with Dennis

I didn’t realise it until a few weeks ago, but I’ve officially been a Trekkie for more than thirty years. The earliest episode of The Next Generation that I can solidly remember watching was Season 2’s The Royale, which aired here in the UK in June 1991. Although I’m fairly sure that The Royale isn’t the first ever Star Trek episode that I saw, it’s the earliest one that I can remember and thus I can officially date my entry into the fandom to more than three decades ago.

I quickly became enamoured with The Next Generation, tuning in to watch every new episode as they aired, and even renting copies of some of the episodes on video as and when I could find them. In the rural part of the UK where I grew up, there weren’t many other fans of science fiction and fantasy, so being a Trekkie could be lonely. This was years before I got access to the internet, too, so finding fellow Trekkies wasn’t easy.

*The Royale* is the first episode of Star Trek that I can definitely remember watching.

That being said, there was a sci-fi magazine that I subscribed to for a time, and I think it must’ve been in one of the issues that I found out about a Star Trek fan group that was organising a meet-up. This would’ve been in late 1994 or early 1995, around the time Generations was in cinemas. Because my mother thought I was too young to travel more than two hours by train on my own, she accompanied me – much to my horror – but promised me she’d find other things to do in the city where the meet-up was taking place.

I was nervous as I got ready to attend the meet-up. I’d seen as much of The Next Generation as had been broadcast on terrestrial TV in the UK, and a few other episodes on video, but I’d only seen a handful of episodes of The Original Series and just one of the films (The Search for Spock, weirdly, was my first Star Trek film) so I wasn’t really sure how older fans would react. I felt like a bit of an imposter at first; a newbie barging into an established group.

It took two hours to travel by rail from where I lived to where the meet-up was being held.

But all of the Trekkies I met were incredibly welcoming. At the meet-up I was the youngest person there by a considerable margin, but everyone was very nice to me and made me feel part of the group. Nobody tried to tell me that I wasn’t a “true fan” of Star Trek because of my limited knowledge of The Original Series, and I had a great time talking to other fans for the first time, seeing different collections of merchandise – some imported from America – and hearing a few people share their experiences of meeting William Shatner or other members of the cast. I left the event having had a great time and feeling excited to continue and expand my fandom. Someone had recommended that I watch The Wrath of Khan, so shortly after I was able to rent the film and see it for myself.

I went back to several meet-ups with this group in the mid/late-1990s, but as I got ready to go to university and started getting online, I sort of drifted away. It was never an official fan club or anything as far as I recall, just a group of Trekkies who’d get together to trade merch and chat once in a while.

Those early fan meet-ups meant a lot to me as I began my journey as a Star Trek fan. The people I talked to were all very welcoming, and they seemed pleased that a younger person was interested enough in Star Trek to associate with their group. I think they recognised, even back then, that a franchise like Star Trek needs new fans – because new fans are the lifeblood of any fan community. Making sure that community is a welcoming place, however people come by it, is incredibly important.

I was quite sensitive as a kid, and if I’d been met with a wall of negativity at that first meet-up, I don’t think I’d have ever gone back. It would almost certainly have put me off Star Trek entirely, as I’d have associated the franchise with unkind, unwelcoming people. I might have never gone back to watch The Original Series, and perhaps I’d have switched off and skipped Deep Space Nine and Voyager when they came along, too. The words people use matter, and how we treat new fans or people on the cusp of joining the fan community is incredibly important.

It’s so important to be kind to everyone in the fan community – especially newbies.

Meet-ups like the ones I remember still happen within the fan community, but nowadays most people’s first contact with other Trekkies is via the internet and social media. In a way, I’m jealous of that! As a kid I would have loved nothing more than to have found a ready-made Trekkie community that I could share my love of the franchise with any time I wanted to, but I first became a Trekkie years before I got online! I grew up in a rural area, and there just weren’t any other Trekkies in my immediate circle of friends or neighbours – at least none that I knew of at the time.

But social media and the internet have brought with them trolls and unkind people who seem to delight in crapping all over anything that someone else likes. That’s unfortunately true within the Star Trek fan community as well, and there are enough people who are unkind and unpleasant to others online that I fear for anyone just getting started with Star Trek. The community that they encounter on social media is, unfortunately, plagued by a vocal minority of people like that.

The online Trekkie community can be an unkind, even hateful place.

I’m not the most active person on social media. But even I’ve seen the way that some people behave, and how the relative anonymity of the internet and social media seems to amplify some people’s absolute worst qualities and tendencies. Even conversations that start off politely, or questions asked in good faith and with no bad intentions at all, can become toxic incredibly quickly.

I believe that it’s up to all of us to be considerate and thoughtful in our interactions within the fan community. New shows like Discovery and Prodigy are hopefully going to continue to bring on board hordes of brand-new Trekkies, and all of us have a responsibility to ensure that the fan community these folks discover is a kind, welcoming place. Trying to act like gatekeepers by telling new Trekkies that their opinions are invalid because they haven’t seen a particular film or episode, or that the show they like isn’t “real Star Trek,” is going to upset people and make the Star Trek fan community look like an unkind, selfish, closed-off place.

*Prodigy* is hopefully going to bring lots of new fans into the Star Trek fan community for the first time.

New fans are, as I said earlier, the lifeblood of any fandom. If Star Trek were to remain the sole preserve of fans from the ’60s or the ’90s it wouldn’t last very long at all – and it wouldn’t deserve to. The fan community needs new Trekkies joining in and sharing their excitement for the franchise in order to grow and remain relevant. If we try to shut those people out or tell them they’re only “allowed” to join in once they’ve met a particular threshold then the fan community will stagnate, online fan groups will become unpleasant places, and the resultant decline in online chatter will harm Star Trek and could easily lead to a decline in viewership in general.

There are many fans for whom Star Trek has always been a complete product. There were a lot of arguments in the ’80s and ’90s about how The Next Generation was taking over from The Original Series, whether Deep Space Nine was too dark in tone, and whether the Star Trek franchise needed a prequel – to name just three examples. Star Trek has always been developing and evolving, episode by episode and season by season. But for fans who missed those conversations and didn’t see the slow progress that the franchise made over the span of decades, Star Trek has always existed as a complete product: a DVD box set or a full series on a streaming platform. It seems to me that it’s those folks who are more likely to act as gatekeepers and try to keep new fans who don’t share their opinions out of the fan community.

Star Trek hasn’t always been a complete DVD box set. It took decades to get to that point.

Star Trek has always meant different things to different people. And consequently, fans have always had preferences within the Star Trek franchise about which episodes, films, series, and even characters that they prefer. If someone doesn’t like one part of Star Trek, that’s okay. It doesn’t make them “less” of a Trekkie. And if someone’s new to the franchise and isn’t up to speed on every film or episode, that doesn’t make them “less” of a fan either.

The people who are trying to play gatekeeper need to stop. It doesn’t do anyone any good to try to exclude people – especially new fans – from the Star Trek fan community. Although I’m a fan of Star Trek in its older and newer incarnations, I understand that there are people who don’t like some or all of what Star Trek is currently doing. I was even in a similar position myself once upon a time, as I wasn’t particularly keen on Enterprise when it was announced and only tuned in sporadically during its original broadcast run. But in the early 2000s I would have never dreamed of telling anyone that they weren’t a “real fan” of Star Trek because they liked Enterprise, or because Enterprise was the first Star Trek show they’d ever seen.

I freely admit that *Enterprise* didn’t seem like my thing when it first premiered. But I was wrong about that.

The message I have is a simple one, at the end of the day: we all have a responsibility to keep the Star Trek fan community a kind, friendly, and welcoming place.

Fans can be passionate, and the desire to talk about the things we like – and dislike – is a powerful one. Making sure that the Star Trek fan community feels welcoming to newcomers doesn’t mean whitewashing Star Trek and never sharing a critical opinion, but it does mean that criticism needs to be carefully considered and offered in as constructive a manner as possible. ViacomCBS has definitely made mistakes with the Star Trek franchise in recent years, for example, but my criticisms of the corporation or my negative reviews of individual episodes here on the website have never strayed into attacking fellow fans. If you like an episode that I don’t, that’s okay! And I think that’s the attitude that we all need to try to adopt going forward.

A series like Prodigy has the potential to open up the Star Trek fan community, and I wouldn’t be surprised to see an influx of new, younger fans in the months and years ahead. Those of us who’ve been Trekkies for a long time should try, for their sake, to keep conversations and debates civil in tone and to ensure that the fan community is a kind, friendly, and welcoming place. Shutting down or tuning out as much of the toxicity as possible is a big part of that.

Let’s try to make sure fans of *Prodigy* feel welcome as they get started in the Star Trek fan community.

I’ve lost count of the number of negative, toxic, and even bigoted and hateful messages and posts that I’ve seen in recent years. Practically all of them appeared not because they were sent directly to me, nor because I sought out those groups or follow individuals who hold those views, but because they were amplified on social media by other folks – often with good intentions – who chose to interact or engage. There’s an expression from the early days of the internet that I think is relevant in a lot of cases: “don’t feed the trolls.”

A lot of the anti-Trek content spewed onto social media by people like that is done for attention, and by engaging with it in a big way it gets amplified, giving the attention-seeking trolls exactly what they want. There are some instances where calling someone out or shutting down someone espousing hurtful, bigoted views is going to be important – but in many cases there’s no need to engage with people who are throwing out hate and toxicity just for the sake of it. Because of the way social media works, with algorithms promoting content that gets the most engagements, doing so often ends up drawing more and more attention to something that really should just be ignored. Most social media platforms offer users the ability to block individuals, groups, or even whole words and phrases – so we should use those tools when necessary.

So I think that’s about all I have to say. I was prompted to write this piece after seeing a lot of chatter on social media about the state of the Star Trek fan community, and with Prodigy now airing and potentially bringing younger fans on board in large numbers, I wanted to give my two cents on why it’s important to make sure the fan community is as welcoming and friendly as possible.

Ever since I attended that first meet-up in 1994 or 1995, I’ve remembered the kindness that I was shown and how I was made to feel welcome as a new fan. I try to keep that spirit going in all of my engagements with the Star Trek fan community, and though there are episodes I dislike and things on the corporate side that I will continue to criticise, in my very limited way I try to make sure that I’m contributing positively to the overall discourse surrounding Star Trek. There’s room for constructive criticism and there’s room for differences of opinion – but there’s no room for toxicity, hate, and bigotry. It’s the responsibility of all of us to do what we can to keep the Star Trek fan community a welcoming place.

The Star Trek franchise – including all series and films mentioned above – is the copyright of ViacomCBS. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

One potential news story that I opted not to cover here on the website was a recent social media post by Worf actor Michael Dorn. In a single Twitter post, Dorn wrote the following: “Just got the news, being summoned back into action. Starfleet calls. #ad”

Well, no sooner had that post hit Twitter than the Star Trek fan community began scrambling to “break” the news of Worf’s return to Star Trek. Websites, blogs, and YouTube shows all jumped on Dorn’s post, using headlines like: “Michael Dorn CONFIRMS Worf’s Return!” As the battle for clicks escalated, Trekkies online began speculating about what form Worf’s return could take, and this too began to grow and spiral out of control.

The Tweet that launched a thousand clickbait articles…

The Captain Worf series that he’s been trying to get off the ground for the better part of a decade seemed to be 100% confirmed, if you believed certain websites and channels. Others were convinced the Twitter post meant Worf would appear in Picard Season 2 or Discovery Season 4. And of course, many outlets reported their wild speculation with minimal caveats as though it were fact.

All of this hype came crashing down within 48 hours, however, when it became clear that Dorn’s Twitter post was nothing more than an advertisement for mobile game Star Trek Legends, an Apple Arcade exclusive title. Legends looks like so many other mobile games released in the last few years, and I have no desire to sign up to Apple Arcade at £5 per month just to play one mediocre-looking title. Even if it does have Worf!

Uninspired mobile games aside, I think this whole Michael Dorn saga is yet another example in a very long line of how we have to be incredibly careful how we use social media and how difficult it is to trust even supposedly “reputable” outlets. In this piece I’ll look at the issue as it relates to the Star Trek fan community in particular, but obviously these same broad points can apply to news, politics, and so on.

Michael Dorn’s post was designed to get attention. He may have written it himself, but it’s equally likely – in my opinion as someone who used to work in video games marketing – that it was written by the marketing team behind Star Trek Legends. But whoever wrote the actual words, the post was deliberately ambiguous and designed to get Trekkies talking, playing on fan hopes of the return of a major character who hasn’t been seen on screen since 2002.

Worf made his last canonical appearance in 2002’s *Star Trek: Nemesis*.

Marketers do this kind of thing all the time; it’s a nostalgia play. It isn’t the first time we’ve seen it in the Star Trek community, either. But because we’re in an age of 24/7 social media use, some of the biggest names in the online Star Trek fandom jumped on Dorn’s comment, seeing an easy way to get clicks – and thus money – for themselves.

Reading the Twitter post, and especially seeing the #ad hashtag, it should’ve been screamingly obvious that this was not connected to a new television show or film. And I have no doubt whatsoever that the social media managers, webmasters, and fan group leaders who began to write clickbaity articles and produce clickbait videos knew that for a fact. But they did so anyway. It was a topic of conversation – and an easy win. Who wouldn’t click on a video or article that screamed “Worf is coming back!” in big bold capital letters? For fans unaware of the original Twitter post, they jumped on such articles and videos hoping to learn that Worf was getting his own show or that he would appear in Picard – the natural implication of such a headline.

Worf having a role in *Picard* Season 2 was something some fans speculated about at length.

I’m lucky to have my own website, and that means I can cover the topics I want to at my own pace. I did see the Michael Dorn controversy unfold, but two things became apparent very quickly. First was that no one commenting online, no matter how large their website and following, actually knew anything substantial. And second, Dorn’s post had the #ad hashtag, which meant it was clearly connected to a product of some kind. Star Trek Legends turned out to be that product.

As a result, I chose not to cover a “story” that was a bag of nothing. I could easily have penned a short article about the prospects of a Captain Worf series and the potential for Worf to appear in Picard Season 2, Discovery Season 4, or Lower Decks Season 2. Maybe doing so would have driven traffic to the website. But it would’ve felt more than a little dishonest.

Worf in *The Next Generation* Season 7 episode *Lower Decks*.

Rumours swirl in the Star Trek fan community all the time – as indeed they do in every online community. But most of these “rumours” are clearly nonsense, based on unverified and often unspecified sources. The truth is that ViacomCBS and the creative team in charge of Star Trek generally do a good job at keeping a lid on leaks. Occasionally a story will leak ahead of an official announcement, but as we’ve seen with some big projects recently, including the new film scheduled for 2023, most of the time that is simply not the case. Yet many social media channels, fan groups, and websites insist on reporting rumour as if it were fact.

When I write speculatively here on the website, you’ll note that I always caveat what I’m saying by explaining that I have no “insider information” nor any “sources.” This is specifically to damp down any theory or speculation that I’m writing about and to clarify that it’s just guesswork on my part. Sometimes it’s educated guesswork, putting together things that seem obvious even if there’s yet to be official confirmation, but even then such a caveat is incredibly important.

Worf is a character in mobile game *Star Trek Legends*.

It’s easy for a website or social media group to fall into the trap of writing clickbait based on things like Michael Dorn’s Twitter post, but it doesn’t do anything for the Star Trek fan community. In some cases it can be actively harmful – building up hype and expectations that are obviously only going to lead to disappointment. Marketing folks need to be aware of this, as well. As much as Dorn’s post got people talking about Star Trek Legends, they deliberately set up Trekkies for disappointment by allowing Dorn to imply – albeit in a way that should’ve been easy for fans to see through – that Worf was coming back to Star Trek.

But the blame in this case doesn’t lie only with the marketing team at Star Trek Legends, who are, after all, doing their best to market a product. It lies with fan groups, websites, and social media channels who took that obvious piece of marketing and put their own spin on it, building up the hype of Worf’s possible return to Star Trek in order to drive clicks, views, and website traffic.

Worf in a teaser video for *Star Trek Legends* posted on Twitter.

This is what I mean by the “spiral” of clickbait: a slightly dishonest marketing post on social media appears. Fan websites and social media channels jump on it and take it out of context, in some cases completely disregarding or ignoring the possibility of it being marketing. As the hype bubble starts to build, more outlets and fans jump on the story, talking about it and driving more and more clicks and traffic. What began as a single post advertising a mobile game thus exploded to become a big story online, and it didn’t need to be. From the marketers’ point of view, it’s a rousing success! But for fans, at best it’s a mild disappointment.

It’s becoming increasingly difficult to find reliable, objective sources of information online, and it’s getting to a point where, unless something is confirmed unambiguously by an official outlet, I don’t trust it.

We all need to be careful what we read and watch, and try our best not to give in to clickbait!

Star Trek Legends is out now for iOS devices via Apple Arcade. The Star Trek franchise – including all titles mentioned above – is the copyright of ViacomCBS. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

Tag: star trek fans

Keeping the Star Trek fan community a welcoming place

Worf and the spiral of clickbait