This article touches on the sensitive subject of transphobia and may be uncomfortable for some readers.
Forgive me the indulgence, but before we get started I really have to claim a victory! In the second half of the 2010s, with the Fantastic Beasts films faltering and Harry Potter’s audience ageing out of the fandom and drifting away, I began to feel it was a sure thing that the stories would be rebooted for a Game of Thrones-inspired big-budget television series. I said so here on the website all the way back in 2019 – so I get to say “I called it!” in response to the announcement of a Harry Potter TV series.
Only a few months ago, in the run-up to the underwhelming Hogwarts Legacy (a game that seems to have dropped off the face of the earth) I also said that I hoped I would never again be compelled to comment on Harry Potter, as I feel I can no longer support the series or its creator. But the announcement of a re-telling of the stories on HBO Max was an opportunity not only to take a victory lap for my correct prediction, but also to consider why it actually feels like a pretty terrible idea – and a bad business decision.

For the most part, this isn’t going to go the way you think. The release of Hogwarts Legacy proved pretty conclusively that a significant portion of the Harry Potter fanbase doesn’t give a shit about transphobia and will cling to their nostalgia and still support the franchise. So this won’t be me claiming that Rowling’s descent down a far-right slope is going to be the deciding factor in why audiences won’t show up for the new show. Quite the opposite, in fact.
Ironically, those two factors – nostalgia and “anti-woke” politics – have already set the stage for the TV series’ undoing. The very things that Rowling and HBO are banking on are going to be the reasons why Harry Potter will fail in this new iteration. And don’t get me wrong… I’m thrilled about that. This show deserves to fail. It’s just bitterly ironic that it will fail in this particular way.

So let’s take a step back. It’s been a few short years since the final Harry Potter film was released, and when we’re talking about reboots, that means one thing: it’s too soon to do this. The Harry Potter films that were released from the 2000s to the early 2010s are, for those still inclined to support the franchise, still perfectly watchable, with decent visual effects, acting performances, and everything else. Rebooting the series now won’t actually add anything of substance.
The series will be live-action, just like the films, and if it has a snowball’s chance in hell of successfully plucking the right nostalgic chords for long-term fans, it will have to re-use a very similar aesthetic. Many elements created for the films – like the sets used for Hogwarts castle, for example – have become inseparable from Harry Potter. Trying to shake things up, even just a little, won’t work and will be offputting for fans.

Harry Potter is also a growing, connected franchise. Theme park attractions, video games, and more all rely heavily on the designs created for the films back in the early 2000s. The television series will be forced to recycle these designs, stifling any chance at creativity that its team might’ve had.
But if a new television show will have to retain the look, feel, sound, etc. of the films… how can it differentiate itself? And if it can’t do that, what’s the point? How can this project convince either long-term fans or newcomers to show up for what will be a very similar re-telling of a story that was only told a few short years ago? That’s the first hurdle for the series to overcome – and it’s already a massive one.

Image Credit: IMDB
This speaks to a broader question: who, exactly, is this series being made for? From my admittedly limited engagement with the hard-core Potter fandom, I can’t think of anyone who’s been advocating for a project like this or asking for it to be created. Harry Potter fans, by and large, have been content with the books, films, video games, theme park attraction, and other spin-off media. There just isn’t any kind of grassroots movement asking Rowling, Warner Bros., or HBO to reboot it at this point in time.
So if the show isn’t being made “for the fans,” who are the folks that Warner Bros. and HBO hope will show up? The series isn’t being marketed at children, in spite of the source material, so it doesn’t seem as if this is being planned as a typical kids’ show or child-friendly adaptation. If anything, it feels like it’s being pitched at an adult audience; younger members of Gen X and millennials who remember the original films and the Harry Potter craze of the early 2000s. People who will be in their 20s, 30s, and 40s.

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Already, this new Harry Potter TV series feels incredibly cynical and calculated. As the “streaming wars” continue to rage, corporations are desperately scrounging around for intellectual properties to turn into “the next Game of Thrones” and give a boost to their failing, unprofitable platforms. The decision to reboot Harry Potter can absolutely be seen through that lens – a cheap, creatively bankrupt decision taken by business executives who are out of their depth.
But there’s more to it than that. As JK Rowling has seen her reputation collapse, this is her latest scheme to try to recapture some of the magic and attention that she hasn’t seen in over a decade. It’s an attempt by Rowling – a cynical, sociopathic attempt – to whitewash her image after the toxicity of the last few years. Rowling will undoubtedly try to shoehorn in gay characters, LGB themes, and more black and ethnic minority characters into the story to attempt to rehabilitate her reputation and the reputation of Harry Potter – as well as to deliberately and maliciously conceal the fact that none of those characters or themes were ever present in the original work.

But that’s the second hurdle that will trip up the Harry Potter series. As Rowling has progressed with her transphobia, she’s found herself attracting more and more support from the “anti-woke” brigade – a loose affiliation of far-right internet trolls, paleoconservative reactionaries, and religious nutters. These people have become Rowling’s biggest fans in recent years – but how do you think they’re going to react when they see an openly gay Professor Dumbledore or the race-bending of a major character like Hermione Granger?
If you said “they’ll hate it and whine about it,” you get a sticker! Because that’s exactly what’s going to happen. Rowling has lost much of the progressive audience that once turned up for Harry Potter in droves, and this audience has been slowly but surely replaced by the “anti-wokers.” In the run-up to the release of Hogwarts Legacy, I saw many of these people promising to buy the game for no other reason than to support Rowling and her transphobic positions. They are going to detest what they will decry as the unnecessary insertion of “woke” into the Harry Potter television series.

Image Credit: Harry Potter and the Cursed Child
So if this show fails on the nostalgic front and will also fail to connect with Rowling’s new “anti-woke” audience, who’s left? Sure, some die-hard Potter fans will turn up, as they will for anything that has the franchise’s label slapped on it. But are there enough of those people any more, in 2023, for a series with a sky-high budget to bank on?
There’s a casual television audience, people who tune in to see shows that are on the major networks if they’ve gotten a significant marketing push. But HBO Max isn’t a big network – it’s very much a second-tier streaming platform, and one with limited name recognition outside of the United States. So how are people who don’t even know what HBO Max is going to be persuaded to tune in?

HBO Max doesn’t even exist here in the UK – the Harry Potter series’ native land. At least some of the cast will be British, and if the show is to recycle sets and filming locations, at least some scenes and sequences will be shot here. But how are British fans of Harry Potter meant to tune in? It’s one thing for fans to decide whether they want to watch the show or not – but it’s quite another for a big-budget production to be broadcast exclusively on a platform that isn’t available in 99% of the world.
I’ve talked about this before with the Star Trek franchise, when parent company Paramount likewise made the truly awful decision to broadcast some of its shows in the United States and nowhere else. Taking this “America First” approach harms a series immeasurably – and it harms it in the United States, too. The internet is one massive, worldwide audience – and if the vast majority of that audience is cut off and unable to join in with the hype for a show, the conversation dies down. Hashtags don’t trend, posts get fewer likes, ads don’t get seen, and the bubble deflates.

It remains to be seen how Warner Bros. and HBO will resolve that particular situation – but it won’t be easy. There are no plans to launch HBO Max here in the UK, for example, and fans won’t stand for being cut off from their favourite franchise… assuming they still consider Harry Potter to be among their favourites.
It’s worth looking at the reception of other big-budget television productions to see what may lie in store for the new Harry Potter series. The main example that springs to mind is Amazon Prime’s The Lord of the Rings: The Rings of Power. Despite getting solid critical reviews – including from yours truly, I should say – The Rings of Power hasn’t hit the highs that Amazon was surely hoping to see.

By some estimates, only about a third of viewers who watched the premiere episode of The Rings of Power made it to the end of Season 1, which is an absolutely huge drop-off for a series of this type. There was a lot of attention given to that show for years before its first season arrived – and the Harry Potter series will be in a similar boat.
Both The Lord of the Rings and Harry Potter were huge fantasy properties in the 2000s thanks to their cinematic adaptations – and both are now being rebooted in a completely different entertainment landscape. Many of the criticisms of The Rings of Power at least made mention of things like the race or body type of certain actors, and other criticisms from hard-core fans focused on their nostalgic feelings for the earlier adaptations and a sense that there was “no need” to revisit them. These points will also apply to the Harry Potter series.

Image Credit: IMDB
If I were an actor, director, or other entertainment industry professional, I wouldn’t touch Harry Potter with a barge pole. The fact that JK Rowling is a transphobe is almost incidental to that at this point; it feels like a catastrophic career move from which many folks will struggle to recover. At best, the new adaptation will be received well by die-hard Potter fanatics… but only with the caveat that “the films were better.” At worst, it’ll be cancelled before it gets anywhere near its purported tenth season, and its legacy of failure will taint all who jumped aboard.
Harry Potter had its moment in the 2000s, but as we’ve seen from the failure of attempted sequels and revivals, the public at large has lost interest in the “Wizarding World.” The Fantastic Beasts films failed to recapture the magic for Warner Bros., and while Hogwarts Legacy sold pretty well, it was an overhyped, pretty average game that didn’t make a lasting impression on the video games industry as a whole.

The toxicity that has swirled around JK Rowling and Harry Potter in recent years isn’t dying down or going away, meaning any Harry Potter project that goes ahead right now will be controversial. Controversy can be a selling point – to an extent – as an audience will sometimes turn up for no other reason than to see what’s causing all the fuss and bother. But will that be enough to overcome the massive hurdles in the path of this new Harry Potter series? I doubt it.
There’s no pathway to success for a television show like this right now. On its best day, the new Harry Potter series will still be overshadowed by the films, but on its worst it’ll be hounded by “anti-woke” whiners, overly nostalgic Potter fanatics, and bloody-minded folks who love to see big corporations and franchises fail. And, of course, it’ll be completely ignored by people like me who don’t want to see Harry Potter succeed as long as Rowling continues to spew her bile.
I doubt that anyone involved in the entertainment industry reads what I write here on the website, but just in case: take my advice and stay as far away from this ticking time bomb as possible. It won’t end well.
The Harry Potter television series may premiere on HBO Max in the next few years. Or not, if we’re lucky. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.