What’s Going On At Xbox?

Uh, Xbox? You okay there?

I’m genuinely flummoxed by recent decision-making over at Xbox. I’ve said before that, while I’m a Game Pass subscriber on PC, I don’t own either of the current-gen home consoles – so I’m not coming at this from some kind of console war/fanboy perspective. But it’s pretty concerning to see Xbox flopping around like a dying fish, seemingly unable to turn its massive and ever-expanding gaming empire into anything remotely profitable.

If you haven’t heard the news, Xbox recently announced the closures of four subsidiary studios. One of those is the beleaguered Arkane Austin, developers of Redfall – which was one of the biggest flops of 2023. I’m never in favour of a studio being shut down after one failed project – especially when that studio has a previous track record of success. But I could at least understand why something like that might happen; we’ve seen it often enough with publishers like Electronic Arts, for example. Blame for a failed title gets pushed onto the developer – often unfairly, as studios are increasingly pushed to work on titles outside of their areas of expertise by publishers – and then they end up being closed down. It sucks, but it’s happened before.

Arkane Austin, the developer of the ill-fated Redfall, has been shut down.

But what I honestly cannot understand is Microsoft’s decision to close Tango Gameworks – developers of Ghostwire Tokyo and Hi-Fi Rush, both of which have been successful titles for Xbox and Game Pass, with the latter even being launched on PlayStation to great fanfare. Closing down a studio after a high-profile failure is one thing, but after releasing critically-acclaimed titles that achieved more than anyone could have expected? It makes absolutely no sense – and seems to be indicative of a company in disarray.

Microsoft and Xbox may have bitten off more than they could chew with the recent Activision-Blizzard acquisition. Although that side of the company is one of the only profitable spots for Xbox at the moment, the massive outlay to purchase the company in the first place has clearly burned a hole in the once-infinite pockets of Microsoft, and that appears to have led to some very short-term thinking on the part of some executives. They’re scrambling, looking for any and all money-saving options.

Twitter screenshot showing a post by Aaron Greenberg.
VP of Xbox Marketing Aaron Greenberg hailed the success of Hi-Fi Rush… shortly before the developer that made it was shut down.

Xbox has been running way behind PlayStation since the end of the Xbox 360 era, and that shows no signs of changing any time soon. PlayStation 5 consoles are outselling Xbox Series S and X consoles by a huge margin, and Microsoft has been struggling with that for a while. But Xbox’s ace in the hole should be Game Pass – as I’ve said more than once, subscriptions seem to be the direction of travel not only in the gaming marketplace, but in media in general, and Xbox has been first out of the gate with the biggest gaming subscription around. There have even been calls in some quarters for Xbox Game Pass to launch on PlayStation, such is the demand for the service.

But Game Pass is, as we’ve also discussed, somewhat of a double-edged sword. More people signing up naturally means fewer direct sales of games – because any player who’s joined Game Pass is incredibly unlikely to shell out extra money for a copy of a game they can already play. When some critics of Game Pass tried to spin this as a major “problem,” I pushed back on that, saying it was a silly argument. Microsoft and Xbox know what they’re doing, I argued, and a short-term hit to individual sales will have simply been an expected part of the equation as Game Pass establishes itself. But apparently I’ve over-estimated the intelligence of some of Microsoft’s executives…

A promo graphic for Xbox Game Pass.
Does Microsoft not know how to handle Game Pass?

Senior folks at Xbox have been seen in public expressing concern over “flat” sales, and the company doesn’t seem to know how to handle its own Game Pass subscription service – you know, the platform it set up with the explicit intention of changing the way in which Xbox and PC players pay for and engage with games. How on earth that managed to happen is just beyond me, and some of this ridiculous short-term thinking on the part of senior management at Xbox seems to run completely counter to the company’s stated longer-term goals.

Maybe Game Pass isn’t doing as well as Microsoft hoped. It seems, from publicly available data, that the service hasn’t seen a huge influx of new subscribers over the past twelve months, even with the release of major titles like Starfield. But as any film/TV streamer could tell them, building up a user base takes time, and there are bound to be bumps in the road along the way. Hitting the panic button after a few rough months and closing down studios that should be making exactly the kinds of games that Xbox claims to want to prioritise is so stupidly short-sighted that it’s almost incomprehensible.

Screenshot of Starfield (2023) showing three citizens in New Atlantis.
Starfield doesn’t appear to have led to a massive influx of new Game Pass subscribers.

Not for the first time, I feel echoes of Sega’s rather unceremonious exit from the console war some twenty-plus years ago. Perhaps that’s the next step for Microsoft, with its gaggle of newly-acquired studios. Rather than becoming a gaming powerhouse like Nintendo or Sony, producing a glut of high-quality exclusive content, Microsoft is instead going to end up as another Electronic Arts – a publisher owning a number of different studios, ready to close all of them at the drop of a hat if there’s so much as a whiff of underwhelming sales numbers.

That would not be good for gaming. Whatever you may think of Xbox consoles or Game Pass, the games industry needs competition in order to innovate, grow, and provide some semblance of consumer-friendliness. With Nintendo not directly competing with PlayStation for the same audience – being off to one side carving out its own niche – it’s up to Xbox to be the competitor that the gaming landscape needs. If Xbox is indeed failing, in danger of crashing out of the market… that’s not going to be good for anyone in the longer-term.

Packaging for an Xbox Series X console.
An Xbox Series X box.

I don’t believe for a second that this will be the end of the line for Game Pass, nor for subscriptions in gaming in general. Those things are here to stay – even if Microsoft and Xbox can’t figure out how to make them work properly right now. The direction of travel in media is still toward subscriptions and away from box sets and physical discs, and I don’t see that changing in the short-to-medium term. Game Pass, while it may be struggling to attract new users right now, is still an exceptionally good deal and a great way into current-gen gaming for players on a budget… but it’s on Microsoft and Xbox to find a better way to take advantage of that. Top tip: shutting down studios that could produce brand-new titles to add to the service that would attract new subscribers is categorically not the way to do it!

On a personal level, it’s hard not to feel for the folks at Arkane Austin, Tango Gameworks, and the other studios that Microsoft has killed off this month. And for the dozens of other studios that other big publishers have shut down. The games industry in general feels quite unstable right now, with high-profile flops, studio closures, and large numbers of people being laid off left, right, and centre. Corporate greed accounts for a huge chunk of that, by the way, and don’t let anyone tell you otherwise. Many of these decisions are being taken to boost already record-breaking profits and to provide even more money for shareholders and investors.

There was no need to shut down Tango Gameworks.

All of this self-inflicted bad news for Xbox comes just a few weeks before the company’s big Summer Showcase event, at which several new titles are supposed to be revealed. Indiana Jones and the Great Circle, Avowed, Flight Simulator 2024, and Starfield’s Shattered Space DLC are all likely to be shown off in detail at the event, and there’s even going to be a special Call of Duty-themed presentation following Microsoft’s acquisition of Activision. But it’s hard not to see that event being totally overshadowed by recent closures and lay-offs, and the general sense that Xbox as a brand is struggling to find a direction and an identity right now.

For players who might tune into the Showcase, or who might be subscribed to gaming news publications that will cover the event… what are they to make of Xbox, when the company seems to be all over the map with its exclusives, lack of exclusives, new studios, and studios that have just been shut down? With some of Xbox’s precious few exclusive titles already making their way to competing platforms, and studios that developed popular and successful titles being unceremoniously killed off, how can any player have faith in Xbox and the upcoming titles it wants to highlight?

Promo graphic for Xbox's 2024 Summer Showcase.
The Xbox Games Showcase is just a few weeks away.

Suppose Shattered Space doesn’t cut it for Starfield, and player numbers remain low. Will Xbox insist that future development on Bethesda’s attempted space epic is halted? What if Avowed does incredibly well and wins some big awards… but executives decide to shut down Obsidian Entertainment anyway? If I’m looking on as a potential player… why shouldn’t I just wait six months until some or all of these games come to PlayStation or to Nintendo’s next console? What’s the point in buying an Xbox any more?

All of these are questions that Microsoft has opened up by some truly bizarre and desperately short-term moves over the past few weeks and months. If you’d asked me even a year ago what Xbox’s strategy was, I’d have said clearly that there’s a focus on building up Game Pass as a subscription service with a guaranteed income, backed up by some expensive studio and publisher acquisitions to make new titles to add to the platform. But now? What is Xbox trying to do? Where’s the longer-term planning, and where does Microsoft see the Xbox brand in ten years’ time, five years’ time… or even just this time next year? I genuinely don’t know any more.

Promo graphic of an Xbox Series X control pad.
Where will Xbox be five years from now?

It’s a strange time to be following the games industry – and I suppose that’s been true for a while now, really. Despite the predictions of some doomsters, I doubt very much that we’re heading for a 1983-style “market crash.” Gaming has grown so much since those days, and I just can’t imagine a collapse of that nature happening… at least not in the immediate term. But bigger changes may be afoot, and if Xbox is losing money and unable to keep up with PlayStation, well… sooner or later, something’s gotta change.

As I said a few months ago when talking about Xbox and its exclusivity problem, I don’t believe that the company ceasing to produce consoles would be a good move for the market overall. But, as Sega found just after the turn of the millennium, focusing on software instead of fighting a losing battle on the hardware front might be what’s needed to save the brand.

Strange times indeed.


All titles discussed above are the copyright of their respective developer, studio, and/or publisher. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

I’m Not Sure What Xbox Is Doing Any More…

I don’t usually like to cover rumours here on the website, but the growing controversy swirling around Microsoft and Xbox is proving difficult to ignore. If you haven’t heard, a number of reputable outlets have been reporting that Microsoft is planning to make some of its biggest current and upcoming console-exclusive titles available on PlayStation 5 consoles – including the likes of Indiana Jones, Starfield, and the Gears of War series.

This feels like a potentially massive shift in the gaming landscape, perhaps on a scale we haven’t seen for a long time. And I have to admit that it leaves me with pretty big questions about Microsoft’s strategy. What does the company hope to achieve in the longer-term with a move like this… especially after having spent so much money buying up companies like ZeniMax and Activision-Blizzard?

A graphic promoting Microsoft's acquisition of Activision-Blizzard.
Microsoft spent a lot of money to purchase Activision-Blizzard recently.

Console exclusives suck. Let’s make that clear right off the bat. It would be better for players if every game could be available on every current-gen system with no limits… but that isn’t the world we live in. Nintendo games are exclusive to the Switch, and that’s gone a long way to helping the company shift well over 100 million consoles. PlayStation exclusives have likewise helped Sony dominate two console generations in a row. And Microsoft has been lagging behind since the end of the Xbox 360 era in that department.

But the company has seemed determined to course-correct. Microsoft has spent lavishly over the last few years, buying up the likes of Obsidian, Bethesda, and of course Activision, and using those long-established companies to create new exclusive titles. After launching Game Pass and bringing in tens of millions of subscribers in a few short years, Xbox’s plans seemed pretty clear: develop more and more exclusive games for consoles and PC, and turn the brand back into the powerhouse it was in the 2000s.

An Xbox 360 console with an open disc tray.
Xbox dominated the console market in the mid/late 2000s with the Xbox 360.
Image Credit: Mario A.P. via Flickr, CC BY-SA 2.0

If these rumours of exclusive games going to PlayStation are even close to being true, that corporate strategy is no longer one that Microsoft is pursuing. And to me, it feels short-sighted almost to the point of desperation. Putting a game like Starfield on PlayStation might bring in some cash in the short-term as players who had previously been locked out will be able to pick it up. But in the longer-term… why would anyone buy an Xbox or even consider subscribing to Game Pass?

If Microsoft is willing to put games that it owns on a competing platform, but that competitor isn’t reciprocating, that’s tantamount to admitting defeat and throwing in the towel. Players will quickly realise that PlayStation is the place to be, because it allows them to play almost every title going – whereas Xbox doesn’t. PlayStation exclusives like God of War, Horizon: Zero Dawn, and The Last Of Us have been hugely influential in Sony’s success over the past decade or so, and if games that had previously been only available on Xbox also join the PlayStation lineup… that’s a great deal for PlayStation gamers.

A graphic promoting Xbox Game Pass.
Will we soon see Game Pass available on PlayStation consoles?

So what’s Microsoft’s move here? Are Xbox consoles to be discontinued, going the way of the Atari Jaguar and Sega Dreamcast? Have sales of the Xbox Series S and X been so poor over the past three years that Microsoft is considering getting out of the hardware market? If so… where would that leave the gaming landscape? If PlayStation and Nintendo are the only ones left, that might not be good for gaming and competition in the marketplace.

Sony learned a lot of harsh lessons during the PlayStation 3 era when the Xbox 360 sold more than 80 million units and gave the PS3 a real run for its money. That competition spurred Sony on and led to better things a few years later. With Nintendo effectively off to one side doing its own thing, Xbox has been PlayStation’s main competitor for the past twenty years – and having competition is necessary for a healthy marketplace. I don’t want to jump the gun and write Xbox’s eulogy, but if previously exclusive games start appearing on PlayStation… it feels like a harbinger of worse news to come.

A PlayStation 3 controller.
PlayStation had to play catch-up during the PS3 era.

If Microsoft is finding that their current-gen machines aren’t selling as well as they’d hoped, there are other options besides a total surrender or abandoning hardware production. Nintendo ditched the Wii U well ahead of schedule, launching a brand-new machine less than five years later. That could be one route for Xbox to follow. If the Xbox Series S is proving troublesome from a development perspective, retiring that console in favour of the Series X could also be possible. Even just waiting, treading water in anticipation of bigger exclusives in the next few years might be better than abandoning exclusivity altogether for the sake of some short-term cash.

Microsoft has some upcoming games that have the potential to be console-movers. Indiana Jones is one – albeit one that I personally wasn’t taken with when it was shown off a few weeks ago! The sequel to Skyrim is also bound to be a big deal when it’s ready in a few years’ time, and that’s before we’ve looked at some of the franchises and games that Microsoft owns the rights to after its recent acquisition of Activision.

CGI render of The Elder Scrolls VI from Bethesda's E3 announcement.
The Elder Scrolls VI could be a console-seller if it’s an Xbox exclusive.

With so many studios coming “in-house,” Microsoft’s future in the gaming marketplace looked to be getting brighter. Game Pass continues to add subscribers, and with subscriptions being the current direction of travel across various forms of media, Microsoft is actually ahead of the curve in the gaming realm; Game Pass is streets ahead of any comparable offering from any other company. Game Pass’ current success could pave the way for a subscription-based future for the Xbox brand. But Game Pass – and Xbox consoles in general – need exclusive titles to make it work.

I don’t really have a dog in this fight; the only current-gen console I own is a Nintendo Switch. But even as PC player, what happens on console has an impact. Microsoft’s seemingly abrupt change in strategy could have implications down the line for Game Pass, for ongoing and upcoming titles, and more.

An Xbox Series X control pad.
What will this mean for Xbox?

I’m all in favour of shaking things up in the games industry, but Xbox seemingly surrendering its already mediocre lineup of exclusive games isn’t how I’d have expected – or wanted – things to go in the first part of 2024! And as I said at the beginning, I really don’t understand what it’s supposed to achieve beyond a short-term injection of cash. If Microsoft’s gaming division is so short of money that it needs a few hundred thousand sales of Starfield on PlayStation 5… then something’s gone very wrong indeed.

This is great news for PlayStation owners – assuming that these rumours turn out to be correct, that is. For people who’ve invested into the Xbox brand, though, I can understand why there will be some degree of upset. There’s tribalism, of course, with some Xbox die-hards determined to cheer for “their” console, but that isn’t really what I mean. Stepping back and trying to look at things as reasonably and objectively as possible… PlayStation is looking like a way better deal. If Microsoft’s biggest exclusives join its already impressive lineup, I can absolutely understand why players who shelled out for an Xbox Series X would feel hard done by.

Still frame of Phil Spencer at the Xbox Series X announcement event.
The Xbox Series S and X consoles are still relatively new.

It’s that sense of regret, of having made the wrong decision. By sending their games to PlayStation, Microsoft will be giving that platform a boost and making it the better deal for players – leaving current Xbox gamers and supporters feeling understandably upset. If they’d known this was going to happen when purchasing a new console, PlayStation 5 would have been the logical choice.

We’ve all experienced that kind of regret or envy, even if just on a small scale. How many times have you chosen the wrong line at the supermarket, only to see the other lines moving faster? Or ordered a dish at a restaurant only to see your friend or partner’s plate look way better? It’s those kinds of feelings that I think we can all relate to; this is something that goes beyond merely “Team Green versus Team Blue.”

Promo artwork of the PlayStation 5 console.
It could be a good time to consider buying a PlayStation 5…

So we’ll have to watch and wait for official news from Microsoft – as well as an explanation, if this does end up going ahead. I wanted to share my two cents on the subject, at any rate. Console exclusivity isn’t great, but what’s worse is seemingly promising players exclusive titles, using exclusivity as a major selling-point, and then U-turning on it midway through a console generation. Some players will feel that they’ve been left high and dry by Microsoft and Xbox… and the damage that could do to the brand, with some of its biggest fans and supporters potentially souring and turning away, should not be underestimated.

Is a bigger shake-up of the gaming landscape imminent? Will Xbox drop out of the hardware market altogether? Will a reciprocal deal be struck to bring titles like Spider-Man 2 and God of War Ragnarök to Xbox and PC? Is this the end of console exclusivity?

There are some big questions floating around… and all we can do is watch this space. Be sure to check back in the days and weeks ahead, though, because if there really is massive news from Xbox, I’m sure I’ll have more to say.

Xbox Series S/X and PlayStation 5 consoles are available for purchase now. All titles discussed above are the copyright of their respective developer, publisher, and/or studio. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

Review-bomb Starfield by all means… but only if it deserves it!

The console wars have taken yet another toxic turn in recent weeks, after the Starfield showcase started getting fans hyped up. Xbox and PC players are eagerly awaiting Starfield’s launch… but not everyone is happy about that. A handful of loud PlayStation fanatics have promised to review-bomb the game regardless of how good it may turn out to be, as they appear to feel a mix of helpless frustration at not being able to play Starfield and pent-up anger for which the internet, Twitter, and the world of video games are the easiest available outlet.

I’m on record as defending review-bombing – at least in some cases. If a game is bad, broken, buggy, or overly-monetised, it deserves to be called out and criticised, and review-bombing on platforms like Steam and Metacritic are valid ways for players to register their disapproval. Review-bombing doesn’t need to stop at the mechanical level, either. If players hate a game’s narrative choices, feel that the company behind it has misbehaved or mis-sold the game, detest that developers were put under too much pressure and “crunched,” or even want to register their disgust at corporations like Ubisoft and Activision – both of which have been embroiled in scandals involving toxic behaviour and abuse – then review-bombing is again an acceptable outlet.

I think we can all agree that Diablo Immortal deserved its user score…

There may be some PlayStation fans who want to register their disapproval at Starfield being unavailable on their platform of choice, and this is something that feels like a fair or at least understandable point of criticism. Although I would caveat that statement by saying that I pointed out that this would happen as soon as Microsoft’s acquisition of Bethesda was announced – and before many people had been able to get their hands on a current-gen PlayStation 5 or Xbox Series console!

Although console exclusivity has been a part of the gaming landscape for as long as there has been a gaming landscape, it’s never exactly fun to feel like you’ve been locked out of what seems to be a great experience that other players are having. In the Morrowind days, circa 2002-03, I had a friend who’d regularly come over on the weekends or after work to play the game, because he had a PS2 and I had an Xbox. Yes, even in those days, Bethesda and Microsoft had an exclusivity arrangement!

I had a friend in the Morrowind days who’d spend hours at my place playing the game on my Xbox console!

As excited as I am to play Starfield, I’m not just going to blindly declare it to be “game of the year” before I’ve had a look at it for myself! In fact, if you check out some of my other pieces about Starfield here on the website, you’ll note that I’ve said time and again that I consider the game to be firmly in the “wait for the reviews” column thanks to Bethesda’s reputation, the poor launch of games like Fallout 76 and Redfall, and the overall unfinished state of too many games in 2023. So while I’m happy to defend Starfield in cases such as this, I’m also going to share my honest opinions on the game when it launches – and if it’s full of microtransactions or bugs, I’ll be scathing about that in my first impressions and review of the game.

But on the flip side, I don’t see why someone would be so anti-Starfield – a game that won’t even be released for another couple of weeks – that they’re already planning their review-bombing campaign. If the game is broken and unplayable, excessively-monetised, or just unenjoyable to play, then by all means – go for it. Leave a bad review, encourage others to join in, and chances are if you swing by Trekking with Dennis you’ll see the game get a bad write-up from me as well. But why pre-judge Starfield before it’s even out? Is PlayStation that important? Do some people actually take the console wars seriously?

Have some folks tied their entire identities to this piece of shiny white plastic?

Humans are, by nature, a tribal lot. You see it in sport, in politics, in regionalism and nationalism… so I guess it shouldn’t be a huge shock that gaming, too, has come with its own dividing lines. But it just feels so petty, so stupid, and so small to be tying one’s identity so strongly to a gaming brand that attacking a game on another platform for no good reason is in any way part of the conversation. Thankfully we’re dealing with a small number of people, but even so. It would be better if no one thought or behaved this way!

Growing up in the UK in the ’80s and ’90s, I saw a lot of football hooliganism. English teams were even banned from European competition for several years, in part due to hooliganism, and it was something that I just didn’t understand. I was a football fan as a kid, sure, but the idea of getting into a fight or even just disliking someone else simply because of a sports team that they support… I couldn’t wrap my head around it. And when it comes to today’s console war, I see echoes of that kind of tribalism all over again.

Hooliganism at football matches was common when I was younger.
Pictured: A fire caused by hooligans at Odsal Stadium, September 1986.

I’m not naïve enough to believe that I’ll change anyone’s mind by writing this piece. The handful of aggressive PlayStation fanatics who plan to review-bomb the game are unlikely to be dissuaded in that endeavour by a plea to their better nature nor an appeal to their common sense. Those ships, I fear, have long since sailed. But I want to register my disappointment – and above all my disbelief that this kind of toxic behaviour and militant console wars fanaticism still persists in 2023.

While there are Xbox, Nintendo, PC, and mobile players who are, I’m sure, just as angry and as aggressive when attacking other platforms, I want to draw a comparison. PlayStation has done phenomenally well in recent years with exclusive titles. Ghost of Tsushima, The Last Of Us, God of War, and Horizon Forbidden West all spring to mind, and PlayStation fans are about to receive another highly-rated game that won’t be available on Xbox for a while: Baldur’s Gate 3.

Baldur’s Gate 3 will be released on PlayStation 5 the same week as Starfield is on Xbox and PC.

I have thoroughly enjoyed my time with Baldur’s Gate 3 thus far, and I highly recommend the game to all PlayStation players when it arrives in a couple of weeks’ time. Stay tuned for a review, by the way! But here’s something for PlayStation fans to chew on as they make their sockpuppet accounts and prepare to review-bomb Starfield: there’s no comparable campaign from Xbox fans to target Baldur’s Gate 3. There were no review-bombing campaigns from crying Xbox fans targeting any of the PlayStation exclusives we were just discussing… and while there may have been a few wayward negative reviews or social media comments, by and large this isn’t something that Xbox or PC players have done to PlayStation games.

Although I don’t own a PlayStation 5, it makes me happy to see great games on that platform. Part of me hopes that the likes of Ghost of Tsushima will make it to PC one day, and I’d even consider buying a PS5 if the right game came along and I had the financial means. But above all, good games are good for gaming, no matter what platform they launch on. As someone who supports gaming as a hobby, and who believes that games can be just as good – better, in some cases – than films or television shows, I support good games wherever they appear. Yes, even mobile games!

Good games are good for all players – they raise standards across the industry, push boundaries, and innovate.

In a perfect world, all games would be available on all platforms. And I get that it must hurt to see a popular game that looks great and is getting people hyped up… and know you won’t be able to play it. I’ve been there – we all have. But some PlayStation fans – a small minority, thankfully – seem to have developed an attitude of entitlement born of being spoiled in recent years. There have been relatively few Xbox exclusives for a full decade now, going back to the launch of the Xbox One in 2013 – and even fewer that were any good! PlayStation players, in contrast, have enjoyed a number of fantastic exclusive titles… and that has unfortunately led a handful of fans to begin acting like spoiled toddlers when they see anyone else having a good time or being the centre of attention.

If Starfield sucks, or if it’s a microtransaction hell-hole, I’ll be saying so in my review. But if it’s great, good, or even if it’s just okay… why bother picking on it and singling it out for a review-bombing campaign? I just don’t see the point, the attraction, or what anyone would gain by doing so.

It’s my hope that platforms like Metacritic will be aware of what’s going on, and will step in, if necessary, to hide or even delete reviews that are clearly not about Starfield itself. Such things have happened in the past, so the review-bombers could find that this whole thing is a massive waste of time in the end! Perhaps that would be the least bad outcome.

Starfield will be released on the 6th of September 2023 for PC and Xbox Series S/X consoles. Starfield is the copyright of Bethesda Game Studios, Bethesda Softworks, Xbox Game Studios, and/or Microsoft. Some promo images and screenshots used above courtesy of Bethesda. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

How long can Sony and Microsoft get away with hiding their prices?

For me, the beginning of September has always marked the start of the slow march to the holiday season. It’s the end of the summer holidays, kids return to school, the weather slowly cools, leaves begin to fall, and sunset gets earlier – all signalling that autumn has begun. It’s around this time of year when thoughts turn to the holidays, and to budgeting for big expenses at that time of year. With that in mind, now that we’re into September, it’s a surprise to me that we don’t know how much the PlayStation 5 and Xbox Series X are going to cost.

It’s pretty obvious that both companies are playing a high-stakes game of “chicken” – neither wants to announce first so they’re both holding fast, waiting for the other to make the first move. Looking back at past console launches, the cheaper system has been by far the best-seller. The Xbox 360 undercut the PlayStation 3 and enjoyed great success in that console generation, and the PlayStation 4 came in $100 cheaper than the Xbox One, and while in that case price arguably wasn’t the only factor in the Xbox One’s troubled launch, the fact that the cheaper console sold significantly better is clearly impacting Microsoft and Sony’s decision-making at this critical time.

The upcoming Xbox Series X. Price? Unknown.

But in past cycles, prices were announced much earlier. By the middle of June 2013 we knew the prices for the PlayStation 4 and Xbox One – more than five months ahead of their launches. Microsoft promise the Xbox Series X is coming in November, and it’s assumed that the PlayStation 5 will follow suit. But November is literally in just a couple of months now, and there’s still no price information.

If it were good news, I think it’s fair to assume we’d know by now. If either company were planning to launch a system for less than say £350, they’d have made that abundantly clear and would be using it as a selling point. The fact that they’re keeping their pricing plans secret is in part because of how they’re in competition with each other, but it’s also at least in part because it’s bad news – both consoles are going to launch with a hefty price tag, which is not a good look in 2020 with the economy flailing.

Microsoft has perhaps the most riding on pricing. As I’ve said before, undercutting the PlayStation 5 is perhaps their last good strategy for the already-beleaguered Xbox Series X, which has seen incomprehensibly bad business decisions already hamper its launch. If the Xbox Series X could find a way to be a hundred dollars (or more) cheaper than the PlayStation 5, suddenly it seems a better proposition and Microsoft is back in the game.

The soon-to-be-released PlayStation 5. How much will it cost? Nobody outside Sony knows.

Sony seems better-placed than Microsoft right now, with a good lineup of exclusive games that are being built from the ground up for the PlayStation 5 instead of being limited by current-gen hardware. But an excessively high price could see them repeat the problems faced by the PlayStation 3 two generations ago, and even if they don’t end up charging $600-650 as some have suggested, if Xbox is able to undercut them they could still suffer. So while Microsoft has arguably the most to gain from a positive reaction to pricing, Sony certainly has the most to lose from a negative reaction.

At this late stage, though, both companies are going to suffer criticism and negative feedback for as long as they keep their prices covered up. With two months to go until launch, players and parents need to know how much to budget; keeping this information private is incredibly anti-consumer. Both Sony and Microsoft know their prices by now, having worked out how best to break even and turn a profit. They’re staying quiet on purpose, and people are starting to talk about that.

These are undoubtedly going to be pricey machines.

Sooner rather than later, both sides are going to have to rip off the metaphorical bandage. If the prices are high, reaction will be negative, especially from players whose jobs are under threat in a seriously disrupted economy. But going into the launch with that negativity around their necks will be harmful to Sony and Microsoft, and the more time they have after making price announcements means more time for their marketing and PR departments to spin it in a positive way – or at least blunt the edge. In short, if it’s bad news, giving players more time to get used to it rather than going into the launch window with potential buyers still reeling from the shock announcement will be beneficial.

A delay helps no one, and in the end will backfire on both companies and hurt them as they go into their most important sales window in seven years. In the absence of news, people will make their own assumptions – and the assumption right now is that if they had something good to say on pricing, they’d have said it ages ago and built their marketing around it! The conclusion gamers are drawing is that both consoles are going to be expensive – perhaps the most expensive machines ever, even topping the $600 mark. That’s putting people off right now, as in the current economic climate it’s increasingly hard for many people to justify such a large expense on a “luxury item” like a games console.

We need to see both companies make immediate announcements on price and stop messing around. The corporate game of “chicken” has gone on too long, and its anti-consumer nature is already causing both companies and their brands harm. They can’t keep this up any longer – players have a right to know how much they’re going to be expected to fork over for the new consoles.

At this stage I don’t know when we could expect an announcement. It may be imminent from one or both companies… or it may not be something we’ll get for weeks or even until next month. That would be a mistake for the reasons I’ve already given, and at a time like this, consumers need clarity. Both the PlayStation 5 and Xbox Series X are going to be expensive pieces of kit. We get it. But please just tell us how expensive so we can either start saving up or get the disappointment out of the way.

Both companies have been looking at this situation selfishly. Microsoft sees a pathway to a better-than-expected launch, and Sony fears losing the dominance they’ve enjoyed for years. But both companies’ selfishness has crossed a line into being something decidedly anti-consumer, and it needs to stop. At this point, I’d even wager that the company willing to make an announcement will get at least some positive reaction simply by demonstrating they’re not covering up their price. Either of them could even stage an event based around how their competitor is keeping their price a secret – something that could give them at least a temporary boost.

Either way, this has gone on too long. It’s past time that players around the world got to learn how much they’ll have to play for next-gen gaming in a couple of months’ time. We shouldn’t be in this position of having to ask and ask and ask – this information should have been available ages ago. From this point on, every day that Microsoft and Sony continue this cover-up is going to hurt them – and hopefully when they see that, they’ll finally come clean.

The Xbox Series X is the property of Microsoft, and the PlayStation 5 is the property of Sony. Both consoles are due for launch before the end of 2020. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

Which of the two current-gen consoles has been better this time around?

With the Xbox Series X and PlayStation 5 set to launch in just a few months, I thought it would be interesting to look back on the current offerings from Microsoft and Sony and see which was better – subjectively speaking, of course. This has been the second console generation with what I called a “two-plus-one” set of home consoles: Xbox and PlayStation fishing in the same pond, and Nintendo doing its own thing off to one side. This began last generation, when Nintendo stopped competing directly with Xbox and PlayStation and began to reposition itself as a family-friendly, casual-gamer brand. As Nintendo’s consoles have been different, gimmicky, and have a focus on unusual and unique ways to play, I’m setting them aside and just looking a Xbox and PlayStation in this article.

Sorry, Wii U. We’re just looking at Xbox and Playstation this time!

Although exact sales numbers have been hard to come by, PlayStation has been by far the biggest seller this generation. The various PlayStation 4 versions – including the PlayStation 4 Pro – have easily outsold the Xbox One by two-to-one or more, and it isn’t unfair to say they’ve been absolutely dominant. The previous cycle – where the Xbox 360 faced down the PlayStation 3 – couldn’t have been more different. Xbox was dominant then, and it just goes to show how quickly things can change in a fast-moving industry, not to mention how a poor launch can scupper a console’s chances.

The Xbox One’s launch in 2013 could hardly have gone worse for Microsoft. The biggest problem was the always-online nature of the console, which was incredibly controversial and offputting for many gamers. It wasn’t simply a case of always needing to be connected to the internet – which for many people even today is difficult in many regions – but that basic things like lending a game to a friend was incredibly complicated. The initial suggestion was that the Xbox One would need to register every game a player used, and it was unclear at first if two people who each had a separate Xbox account on a single shared console would need two separate copies of the game in order to play. Microsoft talked about a system where players could nominate someone from their friend list to share the disc with, but this raised the spectre of Xbox gamers being unable to trade in old games. The whole thing was a horrible mess, and Sony made a funny video in response, pretending to show in detail how game-sharing would work on PlayStation 4: one person hands the disc to another, and that was the end of the video.

Sony was easily able to capitalise on the Xbox One’s poor decisions prior to launch.

As an aside, most of the big games companies have been looking for ways undermine game trade-ins for a long time. When a shop like Game in the UK or Gamestop in the US buys and then re-sells a title, none of that money goes back to games companies, and they have long felt that the practice cuts into their sales and profits. With physical game shops almost certainly on the way out as gaming moves to an all-digital future, they won’t have that problem any more. For people on low incomes, including younger people, being able to buy games more cheaply second-hand can be a lifeline, and even if most of us are okay with the switch to digital games, a lot of people are going to lose out. But we’ve drifted off-topic!

The Xbox One was initially bundled with the now-abandoned Kinect device, and those first Xbox One consoles required Kinect to be connected at all times. Not only did this have the effect of raising the price of the Xbox One – $499 in the US or £429 in the UK – but there were also pretty serious privacy concerns, especially from some parents’ groups. The Kinect had a front-facing camera, and some people were uncomfortable at the idea of an always-connected, always-online camera in their living room 24/7.

The price issue was huge, though. By tying itself to Kinect – and refusing to release a no-Kinect option – the Xbox One’s price was inflated. The PlayStation 4 was able to come in a hundred dollars cheaper and massively undercut Microsoft – in a similar way to what the Xbox 360 did to the PlayStation 3 in the previous generation. The PlayStation 4 was initially priced at $399 in the US and £349 in the UK; a pretty substantial saving.

Xbox One launched with a mandatory Kinect accessory (above) which made it much more expensive.

Microsoft did later backtrack on some of the internet requirements, but even at launch the Xbox One still required a one-time internet connection in order to complete its setup procedure. It was a climbdown from the always-online requirement, but Microsoft still managed to force internet connectivity in there somehow!

I’ve been lucky this generation to have played on both the Xbox One and the PlayStation 4. I even bought an Xbox One at launch – despite the issues mentioned above. However, I didn’t have a particularly good time with the machine. While I did have a few games- including at least one exclusive, Ryse: Son of Rome – the console ended up getting used more for watching DVDs and streaming. And I guess that sums up Xbox this generation in a way, as Microsoft aimed to make the console less of a gaming powerhouse and more of an all-in-one multimedia centre.

The lack of decent exclusives has harmed Xbox immeasurably this generation. A number of PlayStation 4 exclusives are regarded among the best games of the last few years: titles like God of War, Uncharted 4, Marvel’s Spider-Man, Horizon Zero Dawn, The Last Guardian, Bloodborne, and even remasters like The Last of Us, Shadow of the Colossus, and Uncharted 1-3. Xbox simply has very little in response to these outstanding games. The few Xbox exclusives that there have been this generation – and there haven’t been many memorable ones – were average at best. Titles like Sea of Thieves and even the venerable Halo series didn’t come close to accomplishing for the system what Sony’s lineup did for the PlayStation 4.

PlayStation 4 has outsold Xbox One massively.

Before this console generation kicked off in 2013, I’d only played a handful of games on any PlayStation system. Throughout the life of PlayStation as a brand, I’d always had a different console. When the first PlayStation debuted I had a Nintendo 64. When the PlayStation 2 was out in the early 2000s I had a Sega Dreamcast and then an original Xbox. And in the PlayStation 3 days I was an Xbox 360 and Wii owner. It was only when I really wanted to play The Last of Us in 2013 that I treated myself to a PlayStation 3 – the first console in the PlayStation family that I ever owned. I only played a handful of PlayStation 3 games, though, because the current generation of consoles launched a few months later.

Nowadays my primary gaming platform is PC, and that’s been the case for a while actually. Digital distribution via platforms like Steam and the Epic Games Store is just so convenient, and while it’s possible to buy console games as a download too, I like having a powerful, customisable machine that isn’t just useful for gaming. But a couple of years ago I picked up a PlayStation 4, hoping to play some of its tantalising lineup of exclusives. While in terms of the way the consoles work and the graphics put out the PlayStation 4 and Xbox One are almost inseparable, in terms of gaming experiences I enjoyed what PlayStation had to offer way more. I no longer own my Xbox One, having given it away several years ago.

Though I’m not a VR gamer, it’s worth adding that PlayStation tried very hard to make virtual reality mainstream this generation. The PlayStation 4’s VR kit is by far the most successful VR platform at the moment, and has helped take what was a niche idea much further than anyone thought possible.

Both in terms of my personal experience with these two consoles, as well as in terms of objective sales data, the PlayStation 4 has been by far the better and more successful offering this generation. And as I mentioned a few days ago, with Xbox looking set to repeat some key mistakes this time around, especially in terms of exclusive games, I don’t see that changing when the next generation of consoles launch either.

The Xbox brand is the copyright of Microsoft, and the PlayStation brand is the copyright of Sony. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.