paramount star trek – Trekking with Dennis

The end of the beginning… or the beginning of the end?

Spoiler Warning: There are spoilers ahead for Star Trek: Discovery Seasons 1-4 and the trailers and teasers for Season 5.

We’re going to have to delay my review of the latest Star Trek: Picard episode by a day or two in order to do something that I rarely do here on the website: cover some breaking news. If you haven’t heard, let me be the bearer of what may or may not – depending on your perspective – be a bit of bad news: Star Trek: Discovery is going to end after its fifth season.

Forgive me for thinking negatively, but as soon as I heard that announcement, I felt a sinking feeling in my gut. Since filming wrapped on Discovery’s fifth season late last year, no live-action Star Trek has been in production for the first time in a couple of years. Not only that, but Picard’s ongoing third season is going to be that show’s swansong… and despite a spectacular first season, there’s been no news on a third season renewal for Strange New Worlds, at least at time of writing, even though production on Season 2 wrapped months ago. So could this be, as I fear, the beginning of the end for Star Trek in its modern incarnation?

How much life is left in the Star Trek universe?

Discovery brought Star Trek back to its small screen home in 2017 after twelve years in the wilderness. The show served as a launchpad for the Star Trek franchise as it exists today – and it’s highly likely that we would never have seen Picard, Lower Decks, Prodigy, or of course Strange New Worlds were it not for the trail that Discovery blazed. But with its cancellation after Season 5 – which is due to be broadcast sometime in early 2024 – is Star Trek in a better or more secure place than it was in 2017… or in 2005?

I’d argue that it isn’t.

Shortly after new year, I published a piece here on the website titled 2022: A Great and Terrible Year for Star Trek, in which I took a look at what I considered to be the highs and (considerable) lows that the franchise endured over the course of a rollercoaster year. Although there was a lot to say, perhaps my biggest conclusion was simply this: franchise fatigue is beginning to set in. It’s through that lens that I must view the news of Discovery’s imminent ending.

The final shot of *Discovery’*s fourth season finale.

Unlike with Enterprise in 2005, it’s my hope that Discovery’s writers will have known the end was coming well enough in advance to have planned out a conclusive ending for the series and its characters. Enterprise’s finale was divisive among fans, and the show’s final season seemed to leave more than a few characters and storylines up in the air by the time the curtain fell. If this recently-announced news had been known to the producers and creative team, hopefully they will have been able to put together an ending worthy of the show and its great cast of characters.

And as I’ve said more than once: it’s infinitely better for a show to end leaving its audience wanting more, lamenting that we didn’t get “just one more season,” rather than dragging on too long and having us regret that the end didn’t come earlier! Discovery has been an imperfect production, don’t get me wrong, but with the current state of Star Trek being what it is… maybe this is simply the right time for the show to come to an end. If there weren’t great ideas on the table for future story arcs, then I’d rather it came to a close with one last hurrah instead of dragging on ad infinitum.

Michael Burnham in the trailer for *Discovery* Season 5.

Star Trek can’t keep up the pace that we saw in 2022, where more than fifty episodes across five shows all debuted in a single calendar year. It’s just too much – and it risks putting off new viewers, who are precisely the people that Paramount needs to convince to tune in if Paramount+ is to have a snowball’s chance in hell of surviving the streaming wars. Making Star Trek too dense, too convoluted, and just too large is what’s been happening over the last few years, so stepping back from that shouldn’t be seen as a bad thing. If anything, it should be a net positive for the franchise.

With Picard also coming to an end, there’s the potential to perhaps scale back Star Trek and refocus. Take what worked about the shows over the last few years and hone it, disregard failed experiments, and have Star Trek operate in a similar fashion to other streaming franchises – with a focus on quality over quantity.

*Star Trek: Picard* is also coming to the end of its run.

But is that Paramount’s goal? With two live-action shows coming to an end, there’s the potential to put more money and energy into Strange New Worlds, for example, as that show was very well-received. But with no third season having been announced so far… I can’t shake the feeling that this really could be the beginning of the end for the franchise as a whole.

Depending on how things are scheduled, there’s enough Star Trek in production or post-production to coast through into the first half of 2024. But what then? A third season of Strange New Worlds – if one is to be produced – might also debut that same year… but 2025 could end up being like 2005: the end of the road.

If that were to happen, Paramount only has itself to blame. The corporation has mismanaged both the Star Trek franchise and its streaming platform in catastrophic fashion, seemingly led by the most inept team of morons to ever assemble in a boardroom. Before Discovery had even been conceived, an ageing corporate board with no knowledge or understanding of streaming or the internet saw the success of Netflix and said “make me one of those.” CBS All Access was born – and Star Trek was tapped to be its flagship franchise.

But was Star Trek ever big enough to place such a burden upon it? Even if Discovery had been flawless and had landed with minimal controversy, pinning the profitability of a streaming platform on its success was always a bad idea. It isn’t Discovery’s fault that CBS All Access – as Paramount+ used to be known – didn’t become the “next big thing” in streaming… and it isn’t Discovery’s fault that Paramount+ remains massively unprofitable today.

*Discovery* was created to be the flagship series for CBS All Access.

Paramount is in the wrong business. The board is right about one thing: streaming is the future. But they jumped into that market a decade too late, unprepared, and without the technical know-how or infrastructure to really make it work. The only thing CBS All Access/Paramount+ had going for it were shows like Star Trek – but I think Paramount is belatedly learning that the Star Trek franchise simply doesn’t have the mainstream appeal to carry an entire streaming platform.

So what does all of this mean for Star Trek’s future? Maybe it’s too early to hit the panic button… but I confess that I feel echoes of 2005. It’s been surprising to me that no spin-offs or new projects have been announced, and in a way, the announcement of Discovery’s cancellation was another opportunity to do so. The tone would be very different if the press release had stated that “Discovery is coming to an end… but Starfleet Academy or Captain Seven are entering production.”

Does Alex Kurtzman have a surprise up his sleeve?

So here we are. After a creditable six-year run, and numerous cancellation scares, Discovery will be coming to an end. Its imminent fifth season actually looks fantastic – and if it makes good on its promise of telling a different kind of story, perhaps in another world that could have set the stage for the show’s continuation. Perhaps the tragedy here will be that Discovery changed tack too late – that four whole seasons of “the galaxy is in danger and only Burnham and the crew can save it!” was just too much. That would certainly be my assessment, and as enjoyable as parts of Season 4 were, maybe if a different kind of adventure had been written last time around, we could’ve gotten an extra season or two.

There are a lot of unanswered questions. What of the backdoor pilot for a Starfleet Academy series that we seemed to get partway through Season 4? If Star Trek as a whole continues, will another series pick up Discovery’s 32nd Century setting – or does Paramount consider the far future to have been a bit of a misfire? Will Star Trek continue at all after Strange New Worlds Season 2 and Discovery Season 5? Is anyone at Paramount ready for a difficult conversation about what’s going wrong?

Paramount ought to reconsider many of its recent decisions…

I’m not thrilled to learn that Discovery won’t continue. Although not every season and every character fully stuck the landing, there’s been some fantastic entertainment along the way – episodes and moments within episodes that hit all of the high notes that we know Star Trek can. Moreover, by the time the curtain fell on Season 4, I felt that Discovery had finally turned a corner. Having settled Burnham into the captain’s chair, and told a story about seeking out new life – the very core of Starfleet’s mission – it felt that the show had finally achieved its potential. Season 5 will hopefully capitalise on this – but it will be short-lived, with only ten episodes left for the series to shine.

The history of Star Trek is one of stepping-stones: series and films that lead to new, different, and often better things. Just as Enterprise and the Kelvin films led to Discovery, so too has Discovery led to Picard, Lower Decks, Prodigy, and Strange New Worlds. Whether these shows will lead, in turn, to new things, or whether the trail will go cold for a while, Discovery played its part. It may not have always done so perfectly, but I’m confident that its place in the franchise’s history is assured – and I suspect that at least some of its critics will be won over if they give it a second chance!

I’m still looking forward to Season 5 – but it’s now a rather bittersweet feeling, knowing it will be our final outing with Captain Burnham and the crew. Not to mention that this news has massively increased concerns for the overall direction – and indeed the future – of the Star Trek franchise as a whole.

Star Trek: Discovery Seasons 1-4 are available to stream now on Paramount+ in countries and territories where the platform is available, and are also available on Blu-ray. Season 5 will stream on Paramount+ in 2023 or 2024. The Star Trek franchise – including Discovery and all other properties mentioned above – is the copyright of Paramount Global. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

One step forward, two steps back

Wed 16.02.22Thu 17.02.22Dennis

Here we go again. When Trekkies all over the world should be talking with boundless enthusiasm and unbridled passion about the latest Star Trek announcements, we’re slapped down hard by ViacomCBS – sorry, that should be “Paramount” or “Paramount Global” now – and the corporation’s latest mess. I’m genuinely getting worried for the medium-to-long-term prospects of the Star Trek franchise under the corporation’s current leadership.

Just when I thought ViacomCBS had hit rock bottom with the Discovery Season 4 debacle, paying Netflix to remove the show internationally and preventing fans outside the United States from being able to watch, the corporation has, through sheer ingenuity, managed to sink even lower. Using outdated copyright laws and social media platforms’ heavy-handed DMCA policies to actively attack Trekkies is the latest move; a new low for a corporation that I naïvely assumed could sink no lower.

We need to support Trek Central and other fans who have had their accounts attacked by ViacomCBS. If you’re on Twitter, the hashtag #FreeTrekCentral is the place to be.

ViacomCBS (or whatever it wants to rebrand itself as now) is a corporation that has consistently failed to move with the times. It’s a corporation where 20th Century thinking is trying – and failing – to lead it into the 21st Century, and that’s the poisoned well from which all of these ridiculous, outdated, and harmful policies continue to flow. ViacomCBS has an “America First” fetish that would make even Donald Trump blush, brazenly ignoring fans outside of the United States – even going so far as to point-blank refuse to broadcast brand-new episodes on international versions of its own streaming platform, Paramount+. When will this end?

An investor event today – which was live-streamed on social media – showed off a new teaser trailer for Strange New Worlds, the upcoming Star Trek series bringing back Anson Mount as Captain Christopher Pike. Yet ViacomCBS then went on the attack, literally getting some fans’ social media accounts banned for daring to share still frames and screencaps of the trailer. At time of writing, the trailer itself has yet to be published on any of the official Star Trek social media channels, meaning fans know it’s out there but have no lawful way to access it.

Wouldn’t it be nice if we could see the Strange New Worlds trailer?

There was also “news” – and I use that term in its loosest possible sense – about the painfully constipated rollout of Paramount+ internationally. We knew as early as the middle of last year that the planned launch window for the UK was “early-to-mid 2022,” so today’s so-called “announcement” that the mediocre streaming service will arrive “before the end of Q2” means absolutely nothing. The lack of so much as an attempt at precise timing, or even a narrower window, does not fill me with confidence.

Strange New Worlds – the show whose trailer is now being deliberately hidden and used as a pretext to attack fans on social media – is due to premiere in the United States in early May. The end of the second quarter of the year (or “Q2” in corporate-speak) is at the end of June. Assuming Paramount+ remains on what we could generously call its “schedule,” that seems to suggest that very few Trekkies outside of the United States will be able to watch the show.

The real Paramount+ slogan, apparently.

And if Paramount+ repeats what it tried to do with Discovery Season 4 and successfully did with Prodigy Season 1, then even being a Paramount+ subscriber might not be enough to guarantee that non-American Trekkies will be able to watch Strange New Worlds anyway. In both of those cases, Paramount+ outside of the United States didn’t broadcast new episodes at the same time as they were broadcast in the United States. Paramount+ is already a second-tier streaming service on a good day, but if it gates off its own original content outside of North America, what exactly is the point in becoming a subscriber? Maybe someone at ViacomCBS should ponder that question.

Every time I think we’re starting to see signs of progress, it feels like ViacomCBS takes one step forward and at least two steps back. The corporation has no clue how to act in a 21st Century media landscape that has shifted under its feet, and despite having its own streaming platform for over seven years (CBS All Access launched in late 2014) there’s been no evidence so far that the corporation knows how to successfully operate it, let alone how to bring it to audiences around the world.

Paramount+ will struggle under current management.

I want to support Star Trek. I want to offer my financial backing (in whatever small way I can) to ensure that the franchise continues to be successful and will continue to be produced. And there are some positive signs – Paramount+ has been adding new subscribers, Discovery has been its best-performing series, and shows like Halo and Yellowstone have attracted attention and been picked up for additional seasons. But like I said, for every step forward, there are two steps back. The reputation of ViacomCBS remains in the sewer with many of Star Trek’s biggest fans, and rebranding under a new name won’t fix that.

Social media is the biggest and most important way for any entertainment corporation to get its message out and to bring in new audiences and new subscribers. Look at shows as diverse as Game of Thrones, Chernobyl, Tiger King, and Squid Game. Social media buzz and hype were a huge factor in their success, and why they blew up far beyond their anticipated audiences to become absolutely massive. When ViacomCBS mistreats its biggest fans so badly on social media, and when its own social media marketing strategy is so painfully inadequate, it actively harms the potential success of Star Trek – and all of its other programmes.

Photo of the ViacomCBS board.

I noted this with disappointment in 2020 when Lower Decks was denied an international broadcast, and again in 2021 when the same thing happened to Prodigy. The two most different and interesting Star Trek projects in a generation had practically unlimited potential to expand the franchise and bring in boatloads of new fans – but because ViacomCBS chose to carve them up, deciding for itself which viewers were “worthy” of being allowed to watch the new shows, that potential was wasted.

When ViacomCBS cuts off its own shows at the knees, it doesn’t just harm their potential success in the rest of the world. It harms it in the United States as well. Social media is worldwide, and if fans in the rest of the world aren’t able to participate, the potential buzz and online chatter dies down. The hype bubble deflates, hashtags don’t trend, social media algorithms don’t pick up or promote posts, and untold numbers of potential fans and viewers miss out. They never even come to hear that Lower Decks, Prodigy, or Strange New Worlds exist because ViacomCBS made sure that millions of Star Trek fans don’t talk about them online.

Prodigy remains unavailable to most fans around the world.

Attacking fans is a new low, and rebuilding trust between ViacomCBS and Trekkies should be top priority for the corporation as it moves forward. It won’t be, but it should be. But there are more problems deeply-rooted within ViacomCBS and its corporate attitude, one which puts “America First” with vigour. That kind of thinking was outdated by the turn of the millennium, and fixing it is going to be essential to the future success of Paramount+.

One way that the corporation could win back fans’ support would be to guarantee that Strange New Worlds won’t be broadcast until Paramount+ has been rolled out to more countries. If there’s a delay in the rollout, there should be a delay in the new show as well. I’m sure some American Trekkies would be disappointed, but others wouldn’t mind waiting an extra few weeks or months if it means more Trekkies will be able to join in. It would be good for the fan community, and for the reasons mentioned above it would be good for Strange New Worlds’ prospects, too.

Strange New Worlds will premiere in May… if you’re lucky.

As for me, I remain extremely disappointed with Star Trek’s corporate overlords. If Strange New Worlds doesn’t come to the UK at the same time as it does in the United States, we end up right back in the piracy debate. I feel fans have an absolute moral justification to go right ahead and pirate it – if ViacomCBS chooses not to make it available lawfully, piracy becomes the only way to access the show. I will certainly have no qualms about going down that road.

But if Strange New Worlds doesn’t come to the UK, why should I cover it? In my own small way on my little corner of the internet, I offer the Star Trek franchise what amounts to free publicity, talking about shows and sharing my passion. It would feel wrong to offer my support to a series that ViacomCBS has, for what would be the third time in as many years, tried to deny to millions of fans around the world.

My message to the board and leadership at ViacomCBS (or Paramount as it’s now going to be known) is simple: do better. Treat your fans with basic respect, stop abusing outdated copyright laws, fix your social media marketing, find a way to bring your shows to the millions upon millions of fans who are literally opening our wallets and offering you our cash, and if you can’t do all of that, then get out of the way and make room for other people who can. Your intransigence and outdated thinking have already caused immeasurable harm to Star Trek, so you need to fix those things – before it’s too late.

The Star Trek franchise – including all properties mentioned above – is the copyright of ViacomCBS/Paramount. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.