One step forward, two steps back

Here we go again. When Trekkies all over the world should be talking with boundless enthusiasm and unbridled passion about the latest Star Trek announcements, we’re slapped down hard by ViacomCBS – sorry, that should be “Paramount” or “Paramount Global” now – and the corporation’s latest mess. I’m genuinely getting worried for the medium-to-long-term prospects of the Star Trek franchise under the corporation’s current leadership.

Just when I thought ViacomCBS had hit rock bottom with the Discovery Season 4 debacle, paying Netflix to remove the show internationally and preventing fans outside the United States from being able to watch, the corporation has, through sheer ingenuity, managed to sink even lower. Using outdated copyright laws and social media platforms’ heavy-handed DMCA policies to actively attack Trekkies is the latest move; a new low for a corporation that I naïvely assumed could sink no lower.

We need to support Trek Central and other fans who have had their accounts attacked by ViacomCBS. If you’re on Twitter, the hashtag #FreeTrekCentral is the place to be.

ViacomCBS (or whatever it wants to rebrand itself as now) is a corporation that has consistently failed to move with the times. It’s a corporation where 20th Century thinking is trying – and failing – to lead it into the 21st Century, and that’s the poisoned well from which all of these ridiculous, outdated, and harmful policies continue to flow. ViacomCBS has an “America First” fetish that would make even Donald Trump blush, brazenly ignoring fans outside of the United States – even going so far as to point-blank refuse to broadcast brand-new episodes on international versions of its own streaming platform, Paramount+. When will this end?

An investor event today – which was live-streamed on social media – showed off a new teaser trailer for Strange New Worlds, the upcoming Star Trek series bringing back Anson Mount as Captain Christopher Pike. Yet ViacomCBS then went on the attack, literally getting some fans’ social media accounts banned for daring to share still frames and screencaps of the trailer. At time of writing, the trailer itself has yet to be published on any of the official Star Trek social media channels, meaning fans know it’s out there but have no lawful way to access it.

Wouldn’t it be nice if we could see the Strange New Worlds trailer?

There was also “news” – and I use that term in its loosest possible sense – about the painfully constipated rollout of Paramount+ internationally. We knew as early as the middle of last year that the planned launch window for the UK was “early-to-mid 2022,” so today’s so-called “announcement” that the mediocre streaming service will arrive “before the end of Q2” means absolutely nothing. The lack of so much as an attempt at precise timing, or even a narrower window, does not fill me with confidence.

Strange New Worlds – the show whose trailer is now being deliberately hidden and used as a pretext to attack fans on social media – is due to premiere in the United States in early May. The end of the second quarter of the year (or “Q2” in corporate-speak) is at the end of June. Assuming Paramount+ remains on what we could generously call its “schedule,” that seems to suggest that very few Trekkies outside of the United States will be able to watch the show.

The real Paramount+ slogan, apparently.

And if Paramount+ repeats what it tried to do with Discovery Season 4 and successfully did with Prodigy Season 1, then even being a Paramount+ subscriber might not be enough to guarantee that non-American Trekkies will be able to watch Strange New Worlds anyway. In both of those cases, Paramount+ outside of the United States didn’t broadcast new episodes at the same time as they were broadcast in the United States. Paramount+ is already a second-tier streaming service on a good day, but if it gates off its own original content outside of North America, what exactly is the point in becoming a subscriber? Maybe someone at ViacomCBS should ponder that question.

Every time I think we’re starting to see signs of progress, it feels like ViacomCBS takes one step forward and at least two steps back. The corporation has no clue how to act in a 21st Century media landscape that has shifted under its feet, and despite having its own streaming platform for over seven years (CBS All Access launched in late 2014) there’s been no evidence so far that the corporation knows how to successfully operate it, let alone how to bring it to audiences around the world.

Paramount+ will struggle under current management.

I want to support Star Trek. I want to offer my financial backing (in whatever small way I can) to ensure that the franchise continues to be successful and will continue to be produced. And there are some positive signs – Paramount+ has been adding new subscribers, Discovery has been its best-performing series, and shows like Halo and Yellowstone have attracted attention and been picked up for additional seasons. But like I said, for every step forward, there are two steps back. The reputation of ViacomCBS remains in the sewer with many of Star Trek’s biggest fans, and rebranding under a new name won’t fix that.

Social media is the biggest and most important way for any entertainment corporation to get its message out and to bring in new audiences and new subscribers. Look at shows as diverse as Game of Thrones, Chernobyl, Tiger King, and Squid Game. Social media buzz and hype were a huge factor in their success, and why they blew up far beyond their anticipated audiences to become absolutely massive. When ViacomCBS mistreats its biggest fans so badly on social media, and when its own social media marketing strategy is so painfully inadequate, it actively harms the potential success of Star Trek – and all of its other programmes.

Photo of the ViacomCBS board.

I noted this with disappointment in 2020 when Lower Decks was denied an international broadcast, and again in 2021 when the same thing happened to Prodigy. The two most different and interesting Star Trek projects in a generation had practically unlimited potential to expand the franchise and bring in boatloads of new fans – but because ViacomCBS chose to carve them up, deciding for itself which viewers were “worthy” of being allowed to watch the new shows, that potential was wasted.

When ViacomCBS cuts off its own shows at the knees, it doesn’t just harm their potential success in the rest of the world. It harms it in the United States as well. Social media is worldwide, and if fans in the rest of the world aren’t able to participate, the potential buzz and online chatter dies down. The hype bubble deflates, hashtags don’t trend, social media algorithms don’t pick up or promote posts, and untold numbers of potential fans and viewers miss out. They never even come to hear that Lower Decks, Prodigy, or Strange New Worlds exist because ViacomCBS made sure that millions of Star Trek fans don’t talk about them online.

Prodigy remains unavailable to most fans around the world.

Attacking fans is a new low, and rebuilding trust between ViacomCBS and Trekkies should be top priority for the corporation as it moves forward. It won’t be, but it should be. But there are more problems deeply-rooted within ViacomCBS and its corporate attitude, one which puts “America First” with vigour. That kind of thinking was outdated by the turn of the millennium, and fixing it is going to be essential to the future success of Paramount+.

One way that the corporation could win back fans’ support would be to guarantee that Strange New Worlds won’t be broadcast until Paramount+ has been rolled out to more countries. If there’s a delay in the rollout, there should be a delay in the new show as well. I’m sure some American Trekkies would be disappointed, but others wouldn’t mind waiting an extra few weeks or months if it means more Trekkies will be able to join in. It would be good for the fan community, and for the reasons mentioned above it would be good for Strange New Worlds’ prospects, too.

Strange New Worlds will premiere in May… if you’re lucky.

As for me, I remain extremely disappointed with Star Trek’s corporate overlords. If Strange New Worlds doesn’t come to the UK at the same time as it does in the United States, we end up right back in the piracy debate. I feel fans have an absolute moral justification to go right ahead and pirate it – if ViacomCBS chooses not to make it available lawfully, piracy becomes the only way to access the show. I will certainly have no qualms about going down that road.

But if Strange New Worlds doesn’t come to the UK, why should I cover it? In my own small way on my little corner of the internet, I offer the Star Trek franchise what amounts to free publicity, talking about shows and sharing my passion. It would feel wrong to offer my support to a series that ViacomCBS has, for what would be the third time in as many years, tried to deny to millions of fans around the world.

My message to the board and leadership at ViacomCBS (or Paramount as it’s now going to be known) is simple: do better. Treat your fans with basic respect, stop abusing outdated copyright laws, fix your social media marketing, find a way to bring your shows to the millions upon millions of fans who are literally opening our wallets and offering you our cash, and if you can’t do all of that, then get out of the way and make room for other people who can. Your intransigence and outdated thinking have already caused immeasurable harm to Star Trek, so you need to fix those things – before it’s too late.

The Star Trek franchise – including all properties mentioned above – is the copyright of ViacomCBS/Paramount. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

Paramount+ needs a major attitude adjustment

In the course of researching Star Trek: Prodigy for my review of the first part of Season 1, I learned something very odd. The first half of the season was itself cleaved in two, with a few episodes being broadcast, followed by a month-long break, before a second batch were broadcast leading up to the mid-season finale. This appalling scheduling – and on a streaming platform, no less – already made no sense and arguably damaged Prodigy, making it harder for the series to gain traction and retain viewers, and that’s something I addressed in my review. But one thing that’s even worse is that for Paramount+ subscribers outside of the United States – such as in Australia – the second batch of episodes weren’t broadcast at all.

When ViacomCBS announced its intention to take Discovery Season 4 away from fans, the same thing happened. Although Paramount+ existed in Latin America, Australia, and Scandinavia, those regions weren’t going to get Discovery Season 4 at the same time as the American version of Paramount+, effectively meaning that Trekkies in those regions had paid for nothing.

A rather barebones, unapologetic Twitter post from Paramount+ Australia.

We’ve talked on several occasions about ViacomCBS prioritising American Trekkies and viewers over those of us in the rest of the world, but I had hoped that the rollout of Paramount+ internationally would finally bring an end to this disgusting, outdated attitude. Although the pace of the streaming service’s rollout would make a snail covered in molasses riding a sloth up a glacier look fast by comparison, I’m still halfway hopeful that it’ll arrive here in the UK before the end of 2022 – and if I dare to dream, I’d hope that Paramount+ will be available worldwide… one day.

But even if ViacomCBS magically finds competent leadership in the months ahead, meaning Paramount+ will indeed be available here in the UK in time for, say, the debut of Strange New Worlds, it now seems as though the corporation can’t offer fans a guarantee that subscribing to Paramount+ will actually mean we’ll be able to watch any new Star Trek. So… what’s the point of Paramount+, then, and why should I bother subscribing at all?

Hey Paramount+, I fixed your slogan.

A couple of weeks ago, I wrote that there are some big questions that ViacomCBS and the team behind Paramount+ need to answer as soon as possible regarding the availability of upcoming Star Trek productions. But we can add into the mix the very real and very serious question of whether any non-American Paramount+ subscribers will be able to watch any new or upcoming Star Trek shows at the same time as viewers in the United States. And then we’ll have to decide for ourselves whether we can trust the answer given the corporation’s poor track record going back several years at least.

Last year, when Paramount+ debuted in the United States and began its painfully slow international rollout, I was optimistic and even dare I say looking forward to the streaming platform’s arrival here in the UK. Being able to subscribe to Star Trek’s home, its native platform, felt like a good opportunity, and as I’ve said on several occasions: I want to offer ViacomCBS and the Star Trek franchise my support and financial backing in whatever way I can.

ViacomCBS is the corporation in charge of Paramount+.

But now, having seen just how poorly ViacomCBS has been treating Paramount+ subscribers outside of the United States, the idea of signing up for Paramount+ when it eventually arrives in the UK is getting harder and harder to justify. That’s before we get into the technical issues that plague the platform: in just the last couple of weeks there was an episode of Prodigy that wasn’t available, error messages about servers being “too busy” that seem to be trying to force subscribers to pay for even more expensive packages, and myriad other glitches and screw-ups that leave Paramount+ in the United States feeling like a poor quality product.

Given that viewers in the United States are ViacomCBS’ priority – which they clearly and demonstrably have been thus far – that hardly leaves me feeling optimistic about the kind of service I can expect if and when Paramount+ makes its way across the Atlantic. If Paramount+ were to repeat the Prodigy mistake or their initial Discovery Season 4 plans with Strange New Worlds, for example, then why should I – or any other Trekkie, come to that – bother to sign up? It brings us right back to the arguments about piracy: if ViacomCBS offers fans no lawful way to access their new shows, then piracy becomes the default option.

Will Trekkies in the rest of the world get to enjoy Strange New Worlds along with our American friends… or at all?

Paramount+ does not exist in a vacuum. The choice fans are presented with is not “pay for Paramount+ or don’t watch anything.” Piracy exists, and with a minimal amount of effort it’s possible for anyone with a phone, tablet, or computer to watch or download every new episode of Star Trek. To compete against that successfully, Paramount+ has to do what Netflix, Disney+, and others have done: the platform has to be a compelling, inexpensive alternative.

That means it needs to work, first and foremost. If fans log in and try to watch the latest episode but find that it won’t play or, as happened with Prodigy Season 1, Episode 9, it just isn’t there at all, then the entire argument behind paying to subscribe falls down. And if fans in the rest of the world can’t access something that fans in America can, how on earth does ViacomCBS expect to convince anyone that a Paramount+ subscription is a worthwhile investment?

Actual photo of the Paramount+ server.

We’re facing inflation and a significant rise in the cost of living. Speaking for myself, as someone on a fixed income, I’m already considering that it may not be possible to keep all of my current subscriptions, let alone add a new one into the mix. In order to overcome that, or to make sure folks are willing to consider Paramount+ a must-have subscription that they can’t live without, ViacomCBS has to demonstrate that the service is a solid investment. That means basic competence to begin with – fixing technical issues, ensuring that the service works properly, and that it has an intuitive, easy-to-use interface. But from the point of view of someone outside of the United States, it means ViacomCBS and Paramount+ need a major attitude adjustment. The corporation and its streaming platform need to demonstrate to Trekkies – and to viewers of all of their other programmes – that they aren’t just fixated on America; that those of us in the rest of the world matter to them too. If they can’t, I see no reason whatsoever why we should offer them our money.

This is an own goal; a self-inflicted wound from Paramount+ that the streaming service absolutely does not need to make. Take a look at the competition: Disney+ doesn’t gate off shows like The Mandalorian or films like Encanto – once they’re on Disney+ they’re on Disney+ for everyone, and while Disney+ has had its own international rollout issues, the service is streets ahead of Paramount+. Paramount+ has existed in its current form for almost a year – and going back to CBS All Access, for almost five years. There has been time for ViacomCBS to learn how to act and how to get this right – but they have consistently failed to do so.

Disney+ doesn’t gatekeep like this – and neither should Paramount+ if it wants to compete.

There’s no question in my mind that ViacomCBS is mismanaging Paramount+ in a serious, potentially fatal way. For a second-tier platform like this to survive the “streaming wars” it has to make an offer that viewers simply can’t refuse. It has to compete not only against the likes of Netflix and Amazon Prime, but also against the option of piracy, and it has to convince folks like me that I’ll actually get a decent service if I part with my money. So far, I don’t see Paramount+ as a compelling investment as someone living outside of the United States. And even if I were in America, given the other issues and faults with Paramount+ the best I can say is that it might be a service I pay for one month out of twelve to binge-watch a few shows before cancelling.

In short, bringing Paramount+ to the UK – and to countries and territories around the world – will only matter if the service brings with it all of the new and upcoming shows that American viewers can look forward to. If it doesn’t, or if those shows are going to be delayed by many months, then fans are pretty quickly going to see Paramount+ as a bad offer. If the corporation allows that mindset to take hold, it will be very difficult to change the narrative later on, so they need to get this right from day one. Paramount+ needs to bolt out of the gate with a strong, good value offer that can compete with Netflix, Amazon Prime, and Disney+. That means the current “America First” attitude of the ViacomCBS board has got to go.

Paramount+ is owned and operated by ViacomCBS and is available in the United States, Scandinavia, Latin America, and Australia. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

A whole host of Star Trek updates and renewals… but trust in ViacomCBS is still hard to come by

Spoiler Warning: There may be minor spoilers ahead for the Star Trek franchise.

Yesterday we got some fantastic news about the direction of the Star Trek franchise over the next couple of years. I’m sure you’re already aware of all of it, but just in case, here are the key announcements in brief:

  • Star Trek: Discovery has finally been renewed for a fifth season.
  • Star Trek: Picard Season 2 will premiere on the 3rd of March.
  • Star Trek: Strange New Worlds will premiere on the 5th of May.
  • Star Trek: Strange New Worlds has been officially renewed for Season 2.
  • Star Trek: Lower Decks Season 3 will premiere this summer.
  • Star Trek: Lower Decks has been renewed for Season 4.
  • Star Trek: Prodigy Season 1 will take a break when Discovery returns, before broadcasting the second half of the season later in the year.
  • Star Trek: Prodigy has been officially renewed for Season 2.

All of these announcements take the Star Trek franchise well into 2023, and when you add into the mix the as-yet-untitled 2023 film as well, there’s a massive amount of content to come over the next couple of years. It seems as though scarcely a week will go by without at least one new Star Trek episode premiering throughout all of 2022!

This is all unequivocally good news. Star Trek has made an absolutely triumphant return to the small screen since Discovery premiered in 2017, and the franchise has grown beyond my wildest hopes and most optimistic expectations in a scant five years. I hope that this is just the first phase of a new Golden Age, with more Star Trek on our screens taking us to the franchise’s sixtieth anniversary in 2026 – and beyond.

But it hasn’t been a smooth ride for Trekkies in recent weeks, especially for those of us who live outside of the United States. Star Trek: Prodigy is well into its first season for American viewers, but the rest of the fanbase hasn’t been able to see so much as a single episode – at least not via “conventional” means. This is despite Prodigy being a co-production between CBS Studios and Nickelodeon; the latter being a kids’ television channel that is available in more than 70 countries and territories around the world and is wholly owned by ViacomCBS. Surely a Prodigy international broadcast should have been possible – yet the corporation running Star Trek has consistently chosen to prioritise its American audience ahead of fans in the rest of the world, even when doing so makes no sense.

The same situation initially befell Discovery’s fourth season, when an insultingly-worded, awfully-timed announcement saw the series pulled from Netflix with 48 hours to spare. It was only thanks to the huge backlash that ViacomCBS received, leading to a significant fall in the corporation’s share price, that Discovery was shopped out to Pluto TV, Amazon, YouTube, and other platforms. Fans won in the end – but it was a battle that we should’ve never needed to fight.

At the time of the Discovery disaster, I wrote a piece here on the website in which I asked a difficult question: what might the situation and the precedent it had set mean for future Star Trek productions, including those shows that have just been renewed or had premiere dates announced? You can check out the full article by clicking or tapping here, but to briefly summarise: I am not optimistic that the painfully slow rollout of Paramount+ can be sped up, nor that shows like Strange New Worlds will be granted an international broadcast at all.

ViacomCBS is a poorly-managed corporation with leaders and executives who seem utterly incompetent – or who are dusty old relics, ill-suited to a 21st Century media landscape. The lack of care and preparation with which the Star Trek franchise is being handled is indicative of this, and the franchise lags far behind old rival Star Wars in many areas. Where are, for example, 4K HDR episodes? This is something Star Wars has been doing since 2019 with The Mandalorian, and many other television shows on Amazon, Netflix, and Disney+ are now streaming in 4K HDR. Where are the toys that should have been available in time for Prodigy’s debut? And, come to that, where’s the rest of the Star Trek merchandise for other shows?

These are just a couple of examples of how the Star Trek brand is being mismanaged by ViacomCBS, and unfortunately the breach of trust between the corporation and a sizeable chunk of its fanbase means that the plethora of announcements made yesterday are, at the very least, seen through a new lens. At worst they’re completely tainted, with excitement and hype replaced with either apathy or anxiety as fans ask whether we’ll be able to watch any of these new shows and new seasons – and if we can’t, why should we care?

Since I created this website in 2019, I’ve reviewed every Star Trek episode that has been broadcast – except for Prodigy. Why? Because ViacomCBS deliberately chose not to make Prodigy available here in the UK (by lawful means, at least) despite owning and operating the UK version of the Nickelodeon channel and thus having the ability to do so with ease. When a corporation behaves in such an insulting manner, I feel it’s difficult to support practically any announcement or project that they have going on.

It will take time – and most importantly, a significant amount of effort from ViacomCBS – to repair the breach of trust between the corporation and Trekkies. And while these announcements are exciting, I can’t bring myself to fully board the hype train, not until we have more information about how and when these shows are going to be made available.

Here are several key questions that ViacomCBS needs to address in pretty short order:

  • When will Paramount+ be available here in the UK?
  • Are there any plans to make Paramount+ available in Asia, Africa, and other regions?
  • If there are no plans to roll out Paramount+ in a particular country or territory, will these new Star Trek shows be available via some other broadcaster?
  • Will new episodes of Star Trek be available on Paramount+ outside of the United States, or will the international version of Paramount+ delay the broadcast of some or all of these episodes (as initially happened with Discovery Season 4 in Australia, Latin America, and Scandinavia)?
  • Can you offer fans a guarantee that Picard Season 2 and Lower Decks Season 3 will be broadcast on Amazon Prime Video this year?
  • Will Paramount+ be available internationally in time for Strange New Worlds Season 1?
  • If not, will Strange New Worlds be available on another broadcaster or platform outside of the United States?

I love Star Trek. Heck, I run a Star Trek fan website – and in my small way I offer ViacomCBS free publicity and advertising by talking and writing about the franchise in my free time. But I can’t blindly support a corporation that has continually taken decisions that harm Star Trek’s international fans, and until ViacomCBS is willing to answer some of the questions fans are rightly asking about the availability of upcoming productions, it’s going to remain difficult for any of us to fully get on board and be as excited as we want to be.

ViacomCBS needs to get a grip and put real effort into accelerating the international rollout of Paramount+. If Paramount+ isn’t going to be available in time, then the corporation needs to make plans to ensure international Trekkies can watch the likes of Strange New Worlds at the same time as fans in the United States. Star Trek is not an American entity, solely the preserve of American fans. ViacomCBS and its predecessors encouraged the creation of a global fanbase because they saw profit overseas – but that fanbase has been bruised by a slew of poor corporate decisions that have damaged the reputation of Star Trek and Paramount+, and which have unfortunately seen shows like Lower Decks underperform.

As Star Trek gears up for an exciting couple of years, the team in charge has a lot of work to do to rebuild trust between ViacomCBS and Trekkies. Star Trek’s long-term success depends on fixing the problems of the past couple of years and getting things right going forward. I’m interested to see how ViacomCBS will respond – and willing and able to hold their feet to the fire if they continue to get it wrong.

The Star Trek franchise – including all properties mentioned above – is the copyright of ViacomCBS. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

What will the Discovery decision mean for Picard, Strange New Worlds, Lower Decks, and the rest of Star Trek?

The fallout from the atrocious and unfair Star Trek: Discovery decision rumbles on. The ViacomCBS share price continues to tumble in the wake of their truly awful decision to piss off most of the fans of their biggest franchise, the rollout of Paramount+ continues at a snail’s pace with no specific launch dates even entering the conversation, and unfortunately we’re now seeing some divisions in the fandom itself, with North American Trekkies pitted against those of us in the rest of the world as arguments break out over the series. What a stinking mess.

At time of writing, both Star Trek: Prodigy and Star Trek: Discovery are “Paramount+ exclusives” all across the world – meaning the shows are locked behind a paywall that fans can’t actually pay for because the incompetently-managed streaming service hasn’t launched in the vast majority of countries and territories. I feel even worse for Trekkies in Australia, Latin America, and Scandinavia in some ways, though, because although Paramount+ has already arrived there, Discovery Season 4 still hasn’t been made available. If you needed any more evidence that ViacomCBS is one of the worst-run corporations in the entire entertainment industry, look no further than that arbitrary nonsense.

The logo of the mediocre streaming service at the heart of all these problems.

But Prodigy and Discovery aren’t the only Star Trek shows in production at the moment. In 2022 Trekkies have been promised Star Trek: Picard Season 2, Strange New Worlds Season 1, and Lower Decks Season 3 at a minimum. In the wake of the truly selfish and awful Discovery decision, however, I can’t help but feel very nervous about each of those shows. Will Trekkies around the world be able to enjoy any new Star Trek in the months ahead? Or will we see repeat after repeat of the Discovery mess?

Strange New Worlds seems all but certain to be denied any kind of international streaming deal. If you’re hoping to see the series hit Netflix or Amazon Prime Video, you might as well forget it – it’ll be a Paramount+ exclusive for sure. What that means in effect is that anywhere in the world without Paramount+ will miss out on Strange New Worlds. That feels like such a sure thing right now that I’d put money on it.

Don’t bet on seeing Captain Pike on your screens next year. At least not through the usual channels…

Currently, Picard Season 2 is scheduled for a February premiere. If the season runs for ten episodes, as Season 1 did in 2020, it’ll conclude sometime in late April or early May, meaning that Strange New Worlds could debut anytime around then – and certainly well before the middle of the year. At present, the UK and parts of Europe are promised Paramount+ in “early 2022” – which could be before the Strange New Worlds premiere, but it could also be long after the show has kicked off in the United States. And unfortunately, many countries and territories in Asia, Africa, and the rest of the world have no planned launch for Paramount+ at all, which means it could be 2023 or later before the service launches there. If it survives that long.

I simply don’t believe the promises ViacomCBS has made of an “early 2022” launch. Paramount+ has been so poorly managed and so incompetently handled by the corporation that a delay to these plans feels inevitable, so I’m not betting on the service launching here before the end of 2022. But even if, by some miracle, ViacomCBS actually manages to launch Paramount+ on time in Europe, that could still mean Strange New Worlds and Picard Season 2 won’t be broadcast simultaneously with North America.

Picard could well be pulled from Amazon Prime Video before Season 2.

As mentioned, Paramount+ has already arrived in Australia, Latin America, and Scandinavia – and it isn’t exactly brand-new, they’ve had it since March. But despite that, Discovery Season 4 isn’t being shown there at the same time as it’s being shown in North America… so even being very generous to ViacomCBS and assuming that the incompetent morons manage to get Paramount+ to the UK and Europe in “early 2022,” that still doesn’t necessarily mean we’ll be able to watch any of the new shows on the damn thing.

As I discussed the other day, ViacomCBS paid Netflix a large sum of money to ensure that Discovery Season 4 wouldn’t be available around the world. If they had done nothing, the show would’ve come to Netflix under existing contracts and licenses – but the corporation chose to intervene, hoping to boost sign-ups to Paramount+ (though the backlash may have actually cost the platform subscribers thanks to a fan-led boycott campaign). What’s to stop ViacomCBS from doing the same thing with Amazon Prime Video, the current home of Lower Decks and Picard?

Will Amazon Prime Video lose its Star Trek shows, just like Netflix?

One of the stupidest and most offensive things about the Discovery decision is that Paramount+ is unavailable across most of the world. If ViacomCBS had pulled Discovery from Netflix because Paramount+ had already launched and they wanted to keep their own shows on their own platform, it would still be frustrating, and the timing would still be awful, but at least there’d be a vague logic to it. But because Paramount+ isn’t even available, the decision has locked the show behind a paywall that no one is able to pay for. Which, as I’ve argued on more than one occasion, means you have the absolute moral justification to pirate the series.

But this kind of decision could well be repeated. I doubt very much that Paramount+ will be available here in the UK by February, in time for Season 2 of Picard. And on current form, there’s nothing to stop ViacomCBS from doing to Amazon Prime Video what they’ve just done to Netflix – pulling the series from broadcast with days to spare. I don’t think it’s safe to assume we’ll be watching Picard Season 2 on Amazon Prime Video… let alone Lower Decks Season 3, which likely won’t be broadcast until later in the year.

Lower Decks Season 3 could also be going exclusively to Paramount+.

Rather than the Discovery mess being a one-time thing, I think as international fans we need to get used to the idea that, at least for the next year or so, watching Star Trek along with our North American friends may not be possible – or at least may not be possible via conventional methods. Picard Season 2 and Strange New Worlds Season 1 feel the most vulnerable, but realistically we’ll soon see the entire franchise disappear behind Paramount+’s paywall – regardless of whether Paramount+ is actually available.

I’d like to be proven wrong, of course, but I fear that this is the direction of travel for Star Trek as we move into 2022. This will not be a move free of long-term consequences for ViacomCBS. The corporation’s share price continues its fall, many Trekkies have pledged never to subscribe to Paramount+, and one of the biggest single pushes toward piracy since the advent of streaming will lead many fans and viewers to realise just how easy it is to pirate the latest episodes – making it even harder for Paramount+ to tempt them back in future.

A decision intended to push fans toward Paramount+ has actually led to piracy – and threats to boycott the platform.

As self-defeating as these plans may be, don’t expect to see ViacomCBS move away from them. And if you’re especially unlucky, living in a region of the world that ViacomCBS has apparently forgotten even exists, it may be the case that Paramount+ never arrives – or if it does it won’t be till 2023, 2024, or beyond. Star Trek has always told stories of people coming together – of a United Earth free from borders and division. But the ViacomCBS board haven’t even watched their own shows, or if they did the message went far over their shrivelled little profiteering heads.

I don’t want to be the bearer of bad news, but as I see it, the Discovery decision is just the first of many. Strange New Worlds, which has never had an international broadcaster announced, will certainly be a Paramount+ exclusive. Picard Season 2 and Lower Decks Season 3 could very easily follow the Discovery model and be pulled from Amazon Prime Video. And the rest of the Star Trek franchise? Currently the older shows are on Netflix, but the films aren’t. However, I wouldn’t bet on being able to watch any Star Trek series next year unless you have the DVD or are prepared to sign up for Paramount+.

The Star Trek franchise is the copyright of ViacomCBS. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

Should we #BoycottParamountPlus?

The Star Trek: Discovery Season 4 catastrophe isn’t going away anytime soon for ViacomCBS. In the days since they dropped a clumsily-worded statement that simultaneously broke the bad news to Trekkies around the world and tried to push sign-ups to Paramount+, the anger in the fandom has not abated. At time of writing, ViacomCBS shares are worth more than $2 less than they were before the announcement – a drop of more than 6%.

That brings us to the #BoycottParamountPlus discussion that has been doing the rounds in some quarters of the Star Trek fan community. In light of the decision by ViacomCBS to pull the show from Netflix internationally, some Trekkies have responded by saying they’re either boycotting Paramount+, cancelling their subscription to the service, or that they will refuse to sign up for it whenever ViacomCBS can be bothered to make it available in their part of the world. Today I wanted to consider the discussion around boycotting Paramount+, boycotts in general, and how fans can and should register their anger, upset, and frustration with a corporation like ViacomCBS.

Some fans are advocating a boycott of Paramount+ in response to the Discovery fiasco.

There are many reasons why folks – even big Trekkies like yours truly – might be wary of signing up for a service like Paramount+. The platform has not been particularly well-received in markets where it has been available, with complaints ranging from technical issues and video quality to a lack of content. At one point, all of the Star Trek films disappeared from Paramount+ with only a few days’ notice due to licensing conflicts with a different streaming platform – despite the fact that ViacomCBS owns the rights to the Star Trek films.

There’s also the cost involved. The “basic” plan, which currently costs $4.99 per month in the USA, comes with advertising. The “premium” plan ditches the commercials, but clocks in at double the price – $9.99 per month in the USA. That makes Paramount+ actually more expensive than Netflix for a comparable service, as Netflix’s cheapest plan in the USA doesn’t run any adverts and costs $8.99 per month.

Paramount+ ain’t cheap.

Paramount+ is not competitively priced, then. It’s more expensive than the big three streaming services (Netflix, Amazon, and Disney+) and though it does offer some content that the others don’t – such as live sports – its content as a whole is lagging behind. So even being as generous as we can, Paramount+ feels like poor value for what is clearly a second-tier platform.

But all of this talk of costs is rather beside the point. People who can’t afford Paramount+ won’t pick it up, and folks who can perhaps afford one or two streaming subscriptions may have to choose whether to pick up Paramount+ or an alternative. It’s all moot right now here in the UK anyway, because Paramount+ is unavailable, but I wanted to at least acknowledge that the streaming service isn’t particularly competitive with its pricing.

Paramount+ is more expensive than Netflix… and worse.

On an individual level, I can fully understand the response fans have had to ViacomCBS and to Paramount+. The anger and frustration I’ve seen expressed on social media resonates because it’s exactly how I feel, too. The decision the corporation made was horrible, and to cap it off it was announced in the most offensive and callous way possible. No apology has been forthcoming, and ViacomCBS’ marketing and social media teams are apparently burying their heads in the sand, trying to ignore the pushback.

The lack of communication from the corporation is something that I find deeply offensive. Their original message was not contrite or apologetic, and seemed designed to present what they knew would be an upsetting, anger-inducing move as some kind of net positive for international Trekkies. Combined with the marketing doublespeak and the pushing of Captain Burnham’s “Let’s Fly” catchphrase to sign off, the way they chose to communicate this decision was awful.

And as we covered the other day, the timing of this move almost seems to have been designed to inflict maximum hurt on Trekkies, coming 48 hours before Discovery Season 4 was due to premiere. They did this, it seems, for two reasons: so that a major Star Trek convention in London earlier in November wouldn’t be overshadowed by this news (particularly with several Discovery cast members in attendance), and also, if I put on my cynical hat for a moment, ViacomCBS knew that dropping this news with mere hours to go before the season premiered would prevent fans from having time to organise any kind of pushback.

The #BoycottParamountPlus hashtag and movement emerged from the Discovery debacle, but it’s in no way an organised thing right now. And with Season 4 already underway in the United States, practically all of the big Star Trek fansites and social media channels have begun their coverage of the show. Even if fans were able to organise a protest of some kind in the next few days, from the corporation’s perspective things have gone about as well as possible. They succeeded at pulling the show from Netflix, they’re forcing people to pay for Paramount+ with no alternative options, and the fan reaction has been significant, but disorganised.

Star Trek fans are disorganised right now.

I used to work in marketing, and unfortunately, the way corporations see these kinds of social media campaigns is very dismissive and negative. ViacomCBS will have expected a degree of pushback, but they also knew that by making the announcement at the last possible moment, any pushback would be disorganised during the crucial first few days after the season debuted. They’re also counting on fans having short memories, so that by the time Paramount+ rolls out in 2022 (or later, because let’s be honest they aren’t exactly competent so we can’t rely on their planned schedule) the controversy will have died down and even the most ardent critics will still sign up.

And if history is much of a guide, they’re probably right about the latter point. Look at past examples of fans pushing back against corporate decisions. Over in the Star Wars franchise, for example, The Last Jedi was so utterly detested by some fans that they swore they’d never watch anything from the franchise ever again. A heck of a lot of those folks are currently loving The Mandalorian and are excited for other upcoming projects. Even when dealing with topics more important than entertainment, like political issues, it’s increasingly true that all someone has to do is survive and keep their head down for a few days and wait for the source of controversy and its resultant outrage to blow over. Here in the UK we can point to politicians who were caught breaking coronavirus lockdowns who are still gainfully employed, and that’s just one example.

The response to The Last Jedi was negative for Disney at first, but many fans have since returned to the franchise.

One of the main counter-arguments people have been putting forward in response to suggestions of an organised boycott of Paramount+ is that they want to support the series and the hard work the creative team put into making it. I can understand that point of view too, especially coming from those fans who have a creative background themselves. Many of these folks are also ardently opposed to any form of piracy.

But I do want to ask a question: how else are fans supposed to express themselves? If a corporation misbehaves, as ViacomCBS has to put it mildly, how are fans supposed to respond to show their disgust? We can write all the tweets and articles we like, of course, but that has a very minor impact on the corporation overall. Hitting them in their finances is where we can actually hurt them, and if fans make it clear that the reason Paramount+ is losing subscribers or not signing up new ones is because of the Discovery fiasco, then perhaps they’ll sit up and take notice.

A visual metaphor.

However, there is, as the saying goes, more than one way to skin a cat. I mentioned ViacomCBS’ share price at the beginning of the piece because it’s relevant to this conversation. The short-term impact of the Discovery controversy has knocked the value of shares down by a significant amount, and that could continue in the days and weeks ahead. Whether we boycott Paramount+ or not, the corporation is already being kicked in the wallet for this decision. I hope that brings a smile to your face – it certainly did for me.

What I would have liked to see, had there been more time in the wake of the announcement to organise such a thing, would have been a blackout from all of the big fansites and social media channels: a promise not to cover Discovery Season 4 at all until it became available worldwide. Even shutting down discussion of the show for a single week would have a huge impact and would be symbolic of the fandom coming together.

A total communications blackout would send a powerful message.

In my own small way here on my minor slice of the internet, that’s exactly what I’m doing. I could write reviews of the Season 4 episodes – I’ve already seen the premiere. And I could continue to write up my theories because I’ve got dozens swimming around in my head. If I threaten to boycott Paramount+, ViacomCBS knows I’m just one person and they’ve only lost one potential customer. But by refusing to talk about the show at all, the hype bubble around Discovery is ever so slightly deflated. Fewer people talking about the show has an impact – and if we could expand that and get a proper blackout going, then I think ViacomCBS would realise how badly they’ve screwed this up.

It will never happen though, unfortunately. Many of the big Trekkie websites and social media channels work hand-in-glove with ViacomCBS, getting advance screenings, press kits, and even freebies from the corporation. Very few outlets would be willing to lose their access and their privileges, which is why we’ve seen some messages from these folks sound rather tokenistic, I’m sorry to say. I don’t want to cast doubt on anyone’s sincerity, but it kind of smarts when they’ll express their upset in one tweet and then promote their latest review or show off their exclusive pass to the virtual premiere in the next.

I can’t see a big shutdown like this ever happening.

To get back on topic, I can’t tell you what to do. If you want to boycott Paramount+, cancel your subscription, or tell ViacomCBS you’re never paying for Star Trek again, go for it my friend. It’s as good a way as any of getting “revenge” for the offensive way we as international Trekkies have been treated. But if the thought of boycotting upsets you or you want to support the cast and crew, know that the outrage that has been expressed over the past few days has already had a noticeable financial impact on ViacomCBS.

Speaking for myself, if Paramount+ were available to pre-order here in the UK, I wouldn’t. Not right now. And in my own way I’m registering my protest. Refusing to discuss the series, even if only on my own small slice of the internet, is my way of telling ViacomCBS how I feel about the decision they made and the callous way they went about announcing it. But I don’t think we need to get at each other’s throats about this boycott idea. Some fans are up for boycotting, others aren’t. Both points of view have merits and demerits, but the one thing we need to try to do as a fandom right now is come together. Fighting amongst ourselves over what to do about the situation won’t resolve anything – it’s already happened and it won’t be undone. We have to try to move forward together.

For my part, I won’t be posting any spoilers about Discovery Season 4 here on the website – beyond what I’ve already discussed prior to the season premiere, which was only based on teasers and trailers. So you can consider this website a safe space between now and February. I wish I had better news or a better idea of how to fix things, but the reality is that Discovery is ViacomCBS’ product and as consumers, we’re stuck. All we can do is register our protests in whatever way we can. It’s up to you how you protest this decision.

This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

Ten shows to watch instead of Star Trek: Discovery Season 4

Spoiler Warning: There may be minor spoilers for some of the shows on this list.

The person who coined the phrase “there’s no such thing as bad publicity” evidently never met the marketing team at ViacomCBS. The Star Trek: Discovery clusterfuck continues to damage the company, the Star Trek brand, Paramount+, and everything else it touches, with Discovery’s fourth season now being soiled, stinking of shit even for those fans in North America who’ve been able to sit down and watch it.

Whether you’re pirating Discovery Season 4 or not – and honestly, you’re 100% morally justified in doing so if you choose to – I thought that today we should consider some alternatives. Maybe you’ve decided not to pirate the series, or to wait and see how things go. Or maybe you’re still so darn mad at Discovery that watching it wouldn’t feel appropriate right now. So let’s take a brief look at ten television shows that you could watch instead. I’ll try to keep spoilers to a minimum!

Oh, and if you’ve tuned in looking for my weekly Discovery Season 4 reviews or theories, I’ve made the reluctant decision to put those on hold for the time being due to what’s happened.

Number 1: The Wheel of Time

Promotional image for The Wheel of Time.

The Wheel of Time premieres today, so I can’t claim to have watched it for myself at time of writing! But Amazon has invested heavily in this fantasy epic, one which is based on a long-running series of novels by Robert Jordan and Brandon Sanderson. It’s been a long time since I read any of the books (and I didn’t come close to finishing the set) but from what I remember, The Wheel of Time has a complex story full of magic, wonder, and nuanced characters.

Several big-budget fantasy shows were commissioned in the aftermath of the success of Game of Thrones, and initial reviews of The Wheel of Time sound promising. I’ve been looking forward to watching the show all year, and it’s finally here! The first three episodes are being made available at the same time as a kind of extended premiere, with the remainder of Season 1 following on a weekly basis. This could be a great replacement for Discovery between now and Christmas.

Number 2: Foundation

Jared Harris and Lou Llobel star in Foundation.

One of Apple TV+’s first big-budget shows, Foundation has been interesting to follow across its first season. Is it perfect? No, but for an adaptation of a very dense series of books that I would’ve considered borderline unfilmable, I think the series makes a creditable effort to bring the story to screen.

Foundation stars Jared Harris in a key role, and he’s an absolutely fantastic actor who brings a lot to the series. At time of writing there’s one episode left in Season 1, and a second season has already been confirmed for next year.

Number 3: The Expanse

Several of The Expanse’s main cast aboard the Rocinante.

The Expanse is one of the finest science fiction TV shows I’ve ever seen outside of the Star Trek franchise. Its world-building is absolutely fantastic, showing us a look at a near-future where Mars and parts of the asteroid belt have been colonised, but where faster-than-light travel and many other common sci-fi technologies don’t yet exist.

Originally debuting on the SyFy network, The Expanse was later picked up by Amazon following a fan campaign. There are five seasons already, with a sixth and final season scheduled to premiere next month – so you’ve got time to binge the show and get caught up!

Number 4: Firefly (and Serenity)

The main cast of Firefly.

The big caveat with Firefly has to be that the show was never given a chance to live up to its full potential, being cancelled after just one season. But the feature film Serenity brought the cast back and provided the story with closure (of a sort) so it’s absolutely worth watching if you haven’t seen it already.

Firefly brought to screen a uniquely western-themed sci-fi universe that felt truly real and lived-in in a way few franchises manage to do. It’s positively criminal that one season and one film are all we ever got – but what a fantastic season it was!

Number 5: Fortitude

Several members of the Fortitude Season 1 cast.

We’re returning to Earth for this entry on the list! I thought I knew what to expect from Fortitude when I sat down to watch the show. It’s set in a small town in the Norwegian arctic, and I was expecting it to be a fairly standard crime drama. But the show took a series of turns, going from crime to mystery to thriller and even touching on horror and science fiction.

It’s hard to explain Fortitude without spoiling it – and I would say that some of its storylines go a bit wild toward the end. But if you get stuck into it, as I did, you’ll have an amazing time.

Number 6: Star Trek: Picard

Sir Patrick Stewart reprised his famous role last year.

Chances are if you’re reading this you’re a Trekkie and you’ve already seen Picard Season 1. And I would absolutely understand if the Discovery debacle has soured you on Star Trek at the moment. But whether you missed Season 1 or just haven’t seen it since it was broadcast in early 2020, it’s a fine drama series worth going back to.

Remembrance, the season premiere, is one of the finest episodes of Star Trek – and one of the finest episodes of television in general – that I’ve ever seen. The season’s story builds slowly to a conclusion that was, unfortunately, more than a little rushed, but if you can look past the imperfections present at the story’s end, Picard Season 1 is a fun Star Trek adventure.

Number 7: The Mandalorian

Mandy the Mandalorian.

I have to confess that I’m not wild about The Mandalorian. It’s okay – and it contains some great action set-pieces and moments of drama. But my disappointment stems from the fact that the show’s promised “different look” at the Star Wars galaxy kind of fell by the wayside due to the inclusion of too many elements from the films.

Despite that, The Mandalorian has some great moments, and is well worth watching for any Star Wars fan. Two seasons have been put to screen thus far, though I’d argue that their short runtime and serialised story means you only really get one full season’s worth of content. Two spin-offs and a third season are coming next year, so if you’re not caught up on Star Wars yet, now could be a good moment!

Number 8: The Falcon and the Winter Soldier

The titular duo.

I’m not the world’s biggest Marvel fan, but this miniseries on Disney+ was less about superheroes and was more of an action-adventure romp with the titular characters. There were callbacks to a lot of previous entries in the Marvel Cinematic Universe, but even as someone who doesn’t follow the MCU religiously I found the series approachable.

The Falcon and the Winter Soldier tells a largely self-contained story, and it was one that aimed to be uplifting as well as entertaining. I published a review of the miniseries a few months ago, and you can find it by clicking or tapping here – but beware of spoilers!

Number 9: Chernobyl

“Not great, not terrible” would be a bad way to describe 2019’s Chernobyl.

Chernobyl was a sensation when it was first broadcast in 2019, and for good reason. The miniseries, which documents the 1986 Chernobyl nuclear disaster, is one of the finest ever put to screen. This is a story you’re probably at least vaguely familiar with, but Chernobyl goes into detail, looking at the disaster from all angles.

I find it hard to say anything negative about Chernobyl at all; as both a work of drama and a serious historical piece it’s perfect. It even contains a great scene explaining the basics of how a nuclear reactor works!

Number 10: The Center Seat

Logo for The Center Seat.

The History Channel is currently a couple of episodes into its documentary all about the Star Trek franchise. There will be eight more episodes over the coming weeks, documenting the history of Star Trek from the production side going all the way back to Gene Roddenberry’s initial pitch for the series in the early 1960s.

I love a good documentary, and as the Star Trek franchise celebrates its fifty-fifth year, why not take a look back? As Trekkies we should aim to be knowledgeable about the production of the franchise we love, and The Center Seat aims to present its history in an easily understood form.

So that’s it. Ten shows to watch instead of Star Trek: Discovery Season 4.

I think a lot of Trekkies feel the way Book’s feeling right now.

Those are words that I never thought I’d have to write. Discovery’s fourth season had been my most-anticipated television show of 2021, and even now that we’re a couple of days out from the news that we wouldn’t be getting the series, the sense of disappointment and anger with the corporate morons in charge of ViacomCBS remains. But I hope, after a couple of days of outright negativity, this list has been a bit of a break.

Each of the shows above are absolutely fantastic in their own ways, and while it’s true that nothing can fully replace Star Trek: Discovery for a big fan of the series, hopefully you’ve found a few ideas to at least take your mind off things. Social media has been reflecting the outrage directed at ViacomCBS over the past couple of days, and while there’s nothing wrong at all with registering your disgust with the way that the corporation has behaved, please keep in mind that the actors, directors, and other behind-the-camera crew had nothing to do with this decision. In many ways, it harms them too because it’s tainted their hard work and left even North American Trekkies feeling upset and angry. Negativity and division within the Star Trek fandom is never a good thing. It’s such a shame ViacomCBS chose to inflict it upon us on this occasion.

All television series mentioned above are the copyright of their respective owner, network, broadcaster, streaming platform, etc. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

A Trekkie’s dilemma

It’s been 24 hours since ViacomCBS clumsily dropped the news that Star Trek: Discovery Season 4 will be kept away from international audiences. The resultant PR disaster has caused significant harm to the corporation’s reputation, as well as that of its streaming service, Paramount+. Once my anger at the situation had simmered down, I became mired in thought. I had a whole series of articles planned here on the website about Discovery: episode reviews and theory posts twice a week, as well as keeping space open for other occasional discussion pieces about the series over the next three months. Should I put all of that on hold for now, even though Star Trek and writing are two of my biggest loves? Or should I power through despite knowing that, even in my small way on my minor slice of the internet, I’m promoting and drawing attention to a series and a company that I just don’t want to support right now?

I’m not one of the big Star Trek fan sites… obviously. I don’t have a huge audience who’d feel let down if my reviews weren’t around, or conversely who would feel the need to mute me or unsubscribe if I carried on posting about a series they aren’t able to watch. So the decision is mine alone, and I confess I’m struggling with it.

What to do?

I feel absolutely morally justified in pirating Discovery. ViacomCBS has willingly chosen to remove the series from distribution here in the UK and around the world. They actively spent money to buy out Netflix’s share in the series so that Netflix wouldn’t be able to broadcast Discovery internationally. Just to reiterate that last point, because I think it’s an important one that’s gotten lost in the heated discussion: if ViacomCBS had done nothing, Discovery would have been broadcast internationally. This isn’t a case of failing to agree licenses in time or broadcast rights expiring, they actively and willingly chose to remove the series from broadcast, and they paid money out of their own pocket in order to ensure it wouldn’t be available to international fans.

Not only that, but in some countries where Paramount+ is available – such as Australia, for example – Discovery Season 4 is still not going to be available to stream. You read that right: Australian Trekkies who’ve already subscribed to Paramount+ and paid for it still won’t be able to watch Discovery Season 4, as will any other Trekkies outside of North America whether they have Paramount+ in their country or not. Why? Because ViacomCBS loves arbitrary bullshit, it seems.

“That is one big pile of shit.”

So I feel all of us outside of North America have the moral high ground and the absolute right to pirate Discovery – and the rest of Star Trek too. When a corporation voluntarily chooses not to share their creation, piracy becomes the only way to access that content. When a film, game, or television series is available to purchase, stream, or rent, I think the vast majority of folks would agree that the moral thing to do is pay to enjoy it. But when that option is taken away, there is only one remaining option – and from a moral, ethical, and philosophical point of view I see no reason at all why international Trekkies shouldn’t pirate Discovery Season 4.

This is not the choice that I would have made. I’m a Netflix subscriber and an Amazon Prime subscriber. I first signed up for Netflix in 2017 specifically because Discovery was about to be available there; Netflix earned my subscription because of Star Trek. Over the past four-plus years I’ve paid my dues on both platforms where Star Trek is available, and if CBS All Access and/or Paramount+ had been made available here in the UK I’d have signed up for them in a heartbeat.

Trekkies were offering ViacomCBS our money… but they didn’t want it.

I’m a Star Trek fan. I want Paramount+ to succeed because I want Star Trek to succeed. I want as many people as possible, from casual viewers and total newbies to hardcore fans like myself to be able to watch Star Trek – and to pay to watch it. That’s the only way Star Trek will succeed in the medium-to-long term, and that’s the only way that the franchise’s future will be secure.

But this transactional approach is not a one-way street. It isn’t good enough for ViacomCBS to insist that fans pay to sign up to their mediocre second-tier streaming platform – and then make sure the vast majority of fans can’t because it isn’t available. It isn’t good enough to roll out Paramount+ to countries like Australia and then tell fans they still can’t watch a show that others can.

ViacomCBS has created a paywall that no one can pay for because the corporation is run by incompetent morons.

In 2021, this kind of gatekeeping is simply not acceptable. Segregating the Star Trek fanbase by geography, deeming some “worthy” of being able to watch the latest shows and others not, is not only unacceptable, it’s the complete antithesis of everything Star Trek as a franchise has always stood for. What happened to infinite diversity in infinite combinations? What happened to the dream of a better, more egalitarian world? What happened to United Earth – a place where national borders have no meaning? The answer is that it was all nonsense in the eyes of Star Trek’s corporate overlords, mere words that they don’t believe in yet were happy to sell to anyone stupid enough to pay. Star Trek is a corporate product – that’s the only way ViacomCBS sees it, bankrupt of any real-world meaning or creativity.

All that the corporation cares about is profit – yet they’re so blind, thinking purely about the short-term, that they can’t see how this pathetic, awful approach is going to cost them a hell of a lot more money than it will ever bring in.

Let’s be blunt. Paramount+ will never be Netflix. It will never be Disney+ or Amazon Prime Video either. The platform arrived on the scene ten years too late, plagued by technical issues, running some of its biggest shows in DVD quality, lacking new original content, seriously mismanaged, and with an international rollout that would make a snail riding a sloth look like Usain Bolt. Paramount+ might survive the streaming wars, but even if it does it will forever be a second-tier platform, the kind that people subscribe to for a few months out of the year to watch a show or two and then cancel.

Paramount+ will only ever be a mediocre second-tier streaming service.

From the moment CBS All Access was conceived in the mind of some ageing corporate moron it was fighting an uphill battle. Netflix was already dominant in the streaming realm, and it seems to me that some halfwit with little to no understanding of streaming or the internet looked at the money that Netflix was making, then looked at CBS’ modest library of television shows and said “make me my own Netflix.” The fact that CBS All Access had to be rebranded less than three years after it launched was already a bad sign.

Now called Paramount+ and supposedly bolstered a little by the re-merging of Viacom and CBS, the service continues to flop around like a dying fish. Paramount+ must be run by the most incompetent team of morons any corporation has ever assembled when you consider its track record. Lower Decks Season 1 didn’t get an international broadcast. Prodigy Season 1 didn’t either. All of the Star Trek films disappeared for several months because of licensing conflicts with another streaming platform. Prodigy’s broadcast schedule makes no sense. And now Discovery Season 4 is being pulled from Netflix – and ViacomCBS is willingly spending money in order to pull it from Netflix – months or perhaps even years before Paramount+ will be available internationally.

I guess it’s some kind of visual metaphor…

It’s so disappointing to see ViacomCBS mishandle and mangle their biggest franchise. How can Star Trek have a shot at success with this team of corporate fuckwits running it into the ground at every opportunity? If Paramount+ fails in the years ahead, and drags Star Trek down with it, it won’t be the fault of the writers, producers, and actors across the various shows. It’ll be entirely the fault of a corporate board who haven’t got a clue what they’re doing and who don’t understand the most basic realities of running an entertainment company in 2021.

We live in a connected, globalised world. ViacomCBS (and their corporate predecessors) pushed hard to create this world because it means more profit. More Star Trek fans equals more revenue equals more profit. But the global, interconnected fandom that ViacomCBS has created means that the internet – our primary communication tool – is going to be awash with spoilers. Even the most ardent Trek-avoider would be hard-pushed to steer clear of everything Star Trek-related online, especially if they have friends within the fandom.

We live in a connected world.

YouTube channels, websites, and social media will be drowning in spoilers, making the dilemma that much more tricky for the Trekkie with a moral compass. If they decide to be patient and wait it out, despite ViacomCBS not actually providing anything close to a specific timeframe – “2022” could mean January or it could mean December, and I don’t believe for a moment that the hapless fuckwits will be able to deliver the rollout on time anyway – chances are sooner or later they’ll stumble upon a spoiler, or be served up spoilers on a plate by an algorithm. Some websites and social media outlets have pledged to tag any spoiler material, but even then it’s still highly likely that things will slip through the cracks.

Over the past 24 hours I’ve been continuously trying to think of ways to try to mitigate the situation, given that the Netflix decision is clearly final. One compromise could have been to simply delay Discovery Season 4 for everyone – including North American viewers. Waiting until next year would mean we could all watch the series together. But that won’t work.

The decision to pull Discovery from Netflix appears to be final.

The painfully slow rollout of Paramount+ is going country by country and region by region, with many parts of the world having received no information about if or when the platform will be available. In the UK at least we know that there’s a target: 2022. Many countries, such as Japan, don’t even have that. So this idea – while well-intentioned – would either delay the series indefinitely, and certainly well beyond the end of next year, or still end up shutting out a huge number of fans and viewers.

So that brings us to the Trekkie’s dilemma. The way I see it, if you’re outside of North America (which 95% of the planet’s population are, lest we forget), you have three options: wait patiently for ViacomCBS to decide that you’re allowed to watch Discovery, use a VPN to trick Paramount+ into thinking you’re in North America, or pirate the series.

A map of the world according to ViacomCBS.

The first option is what the corporate morons assume everyone will do. That isn’t true, of course, and the PR clusterfuck of the last 24 hours will seem like nothing when Discovery rockets to the top of the most-pirated shows list next week. I think we can expect to see some significant share price falls for ViacomCBS over the coming days and weeks – I certainly wouldn’t be investing in ViacomCBS stock if I were you.

The second option is the worst of the bunch. Not only are you having to jump through hoops to watch Discovery, but you’re paying ViacomCBS for the privilege. They’ve slapped you in the face, and in response you’ve pulled your wallet out and slipped them some cash while saying “do it harder next time, daddy.”

The third option is the one I daresay many Trekkies will avail themselves of. With a tiny amount of effort it’s possible to find any film or television show online, either to stream or to download, and in 2021 if ViacomCBS doesn’t know that then they’re even more out of their depth than I thought.

ViacomCBS is pushing people to take the third option: piracy.

ViacomCBS has encouraged all of us to sail the high seas.

I’m going to watch Discovery Season 4. Interpret that however you’d like. But I’m not going to cover the series extensively here on the website. Rather than individual episode reviews, what I’ll probably do is write up a full season review at the end as a single article. And Fridays, when my Discovery Season 4 reviews would’ve been published, can instead be dedicated to write-ups of older episodes of Star Trek – something I’ve been meaning to do more of here on the website for a while. I’ll pick thirteen Star Trek episodes from the franchise’s extensive back catalogue and write about those instead.

I don’t want to give ViacomCBS or Star Trek: Discovery any more attention at the moment. The corporation has chosen, for utterly inexplicable reasons, not to share the series with its most ardent supporters, so I refuse to do anything to support the show right now. I feel sorry for the actors, directors, and the rest of the creative team, because their incredible hard work under difficult circumstances during the pandemic is now soiled by this truly disgusting corporate mess. But I can’t in good conscience publish weekly reviews, theories, and other discussion pieces drawing attention to the series when I so fundamentally disagree with the way ViacomCBS has conducted itself.

I’m going to go back and re-watch some earlier Star Trek episodes and write about those instead.

I opened my wallet and offered ViacomCBS my hard-earned cash. I’ve paid for two streaming platforms in order to watch Star Trek. I’ve bought the merchandise. I provide the Star Trek franchise and Paramount+ free publicity here on the website simply by discussing the various shows. My website has an American audience, so I know for a fact many of the folks who read my reviews and theories are engaged with Paramount+. But this relationship has turned toxic, and even though I was offering ViacomCBS my cash, my time, my effort, my passion, and my attention, they chose to throw it back in my face. They told me to go fuck myself, so I’m returning the favour.

What should you do? I can’t answer that. Your conscience has to be your guide. Are you confident in your ability to avoid spoilers for the next few months? If you live in a region without a Paramount+ release window, are you okay with the idea of waiting perhaps two years or more to watch the show? I can’t officially condone or encourage piracy – it’s almost certainly breaking the rules wherever in the world you happen to be. But from a philosophical point of view, if you’re a Trekkie outside of North America I think you’re absolutely morally justified in pirating the heck out of Discovery – as well as every other Star Trek show and ViacomCBS production.

I would usually put a disclaimer here saying that the Star Trek franchise is the copyright of ViacomCBS. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

Star Trek: Discovery won’t be available internationally.

The message above was posted on social media earlier this evening. What follows is my immediate response – a somewhat unstructured, angry response. For a more structured argument about ViacomCBS’ mishandling of the Star Trek brand internationally, check out this article.

I cannot believe what I just read. Star Trek: Discovery’s fourth season is not going to be made available on Netflix outside of the United States, and will only be available for international viewers sometime next year when Paramount+ arrives. I’m still digesting this truly awful news.

Over the last couple of weeks I’ve had a go at ViacomCBS – the corporation which owns and mismanages the Star Trek brand – for refusing to make Star Trek: Prodigy available internationally, despite that show being a co-production between CBS Studios and Nickelodeon… a ViacomCBS-owned channel that’s available in more than 70 countries around the world.

This Discovery news comes after Prodigy has been denied to international fans. Lower Decks Season 1 was also denied a simultaneous broadcast internationally, arriving almost six months later. So I can’t be alone in asking what the fuck ViacomCBS thinks it’s playing at. Are they trying to encourage piracy? Do they just not care about Star Trek? Perhaps they want to do as much harm as possible to their own brand, and that of their mediocre second-tier streaming platform at the heart of these problems: Paramount+.

ViacomCBS is desperately but incompetently pushing Paramount+.

To make this announcement less than 48 hours before Discovery’s fourth season was due to premiere is beyond insulting. It’s the latest and most egregious “fuck you” in a long line going back a couple of years at least from a corporation that doesn’t give a damn about Star Trek’s sizeable international fanbase.

Not only is Season 4 not going to be available on Netflix, but Seasons 1-3 have been pulled – or will shortly be pulled – from the streaming service as well, gated off behind a paywall that doesn’t exist because Paramount+ isn’t available here in the UK (and elsewhere) yet. It is at least possible to get the first three seasons of the show on blu-ray, so fans who want to watch or re-watch earlier seasons will be able to do so that way. But Season 4 isn’t available… or at least it isn’t available via conventional methods.

Perhaps this is some kind of visual metaphor?

When corporations choose to become gatekeepers and refuse to share the content that they’ve produced with fans who are literally holding their wallets open screaming “take my money!” then piracy, by default, becomes the only option to access that content. Discovery actually will be available internationally, because this is the 21st Century and most folks have internet access. With a tiny amount of effort it’s going to be possible to pirate every episode of the show, allowing fans to enjoy Discovery while ensuring that ViacomCBS doesn’t see a single measly cent by way of profit. That isn’t the decision fans made, it’s the choice ViacomCBS made.

Star Trek became an international franchise at the behest of ViacomCBS and its corporate predecessors. They advocated this kind of corporate globalism because – like the greedy little Ferengi they are – they saw profit beyond America’s borders. There are Trekkies from Tierra del Fuego to St. Petersburg because globalism proved so attractive for ViacomCBS, but the corporation has once again proved beyond any doubt that it doesn’t give even the tiniest of fucks about anyone outside of North America.

Leaked photograph from the ViacomCBS boardroom.

So as I said a couple of weeks ago about Prodigy: it’s totally morally justifiable to pirate it. Go right ahead and pirate Prodigy, and pirate Discovery too. ViacomCBS has told us to keep our money and fuck off, so let’s make sure they don’t ever see another penny of it. What’s the point in continuing to support a corporation that leaves its international fans out in the cold because it can’t manage the incredibly basic task of broadcasting a television show?

Broadcasting and streaming is ViacomCBS’ entire business model – yet time and time again they fuck it up. Paramount+ is a mediocre platform at best that will never be the Netflix and Disney+ competitor that its corporate masters wish it to be. It arrived on the scene a decade too late, with too little original content, and its rollout even within the United States has been horribly mismanaged by a corporation that appears to be run by absolute morons. Paramount+ recently lost the rights to all of the Star Trek films for several months – despite ViacomCBS owning the rights to those films. And as we’re learning the hard way once again today, its international rollout has been pathetically slow.

Only for fans in North America.

It’s such a shame for all of the actors, directors, and behind-the-camera crew who clearly have put a lot of work into Discovery Season 4 that their work is going to be tainted by a truly selfish and shitty business decision. It isn’t their fault, yet their hard work is now soured in the minds of many of the show’s biggest fans because of incomprehensible corporate bullshit.

I’ve been disappointed with ViacomCBS for a while for their pathetic mishandling of the Star Trek brand, but this latest attack has come as a body blow. I’m angry – actually legitimately angry – with a cowardly corporation that doesn’t have the faintest idea how to operate in a 21st Century television and streaming market. Their mismanagement will continue to harm Star Trek – perhaps fatally so.

ViacomCBS is the company responsible for mismanaging Star Trek.

I can’t speak for every Trekkie, but a lot of Star Trek’s international fans are losing patience with this corporation. It’s long past time for ViacomCBS to get a grip and start managing the franchise properly – before too much harm is done. Star Trek is an amazing franchise that everyone should be able to watch together and share with one another no matter where they’re from – but disgusting and insulting corporate decisions continue to get in the way and actively harm Star Trek.

Lower Decks is so much less than it could and should be entirely because ViacomCBS fucked up its international broadcast. The same will be true of Prodigy – a decision compounded in that case by the utterly ridiculous broadcast schedule. Four episodes, then a two-month break? What fuckwit came up with that idea? And now Discovery.

Here’s a newsflash for the ViacomCBS board: fans aren’t going to wait for the mediocre Paramount+ to arrive. A lot of Trekkies will pirate the show, and a lot of viewers who had been looking forward to seeing it on Netflix just won’t bother; they’ll have forgotten all about it by next year. So let’s all sarcastically applaud ViacomCBS for hammering a nail into the coffin of Star Trek. I hope someone out there with a modicum of business acumen will be able to step in and save the day – but I’m not holding my breath.

The Star Trek franchise – including Discovery and all other properties mentioned above – is the copyright of ViacomCBS. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.

Where are the Prodigy toys?

Sometimes it feels as though ViacomCBS doesn’t know how to manage a major international franchise like Star Trek. The amateurish rollout of Paramount+ internationally is a great example, as is the streaming service losing all of the Star Trek films for several months. I’ve covered these topics before, and without retreading too much old ground let’s just say that ViacomCBS and Paramount+ need to get a grip, otherwise fans – especially fans from outside of the United States – are going to run out of patience with the corporation, and the casual viewers who make up the majority of any television audience won’t even find out about the latest shows and films.

Today, though, I wanted to tackle a different way in which ViacomCBS is mismanaging the Star Trek brand: toys and merchandise.

Maybe it’s true that action figures for a show like Star Trek: Picard wouldn’t sell particularly well. That series primarily targetted an adult audience – fans of The Next Generation (or at least folks who remember that series) and who are primarily 35+. There was at least some attempt to sell Picard merchandise both before and during the show’s first season, though, with things like T-shirts and even “Château Picard” wine available via the official Star Trek shop.

Château Picard hoodie, anyone?

In the 1980s and ’90s, Star Trek gave even the venerable Star Wars a run for its money in the merchandising and toy departments. Not only were there action figures of practically every minor character to ever make an appearance on The Next Generation, Deep Space Nine, and Voyager, but there were video games, pinball machines, pretend-play toys, playsets, model kits, dress-up outfits, and much more besides. In the ’90s I managed to assemble a modest Star Trek collection of my own, primarily the Playmates line of action figures as well as a few model kits – I was a big model builder back then!

But since the franchise returned to the small screen in 2017, there hasn’t been any noticeable effort on the part of ViacomCBS to merchandise the Star Trek brand – meaning that the corporation is missing out on a significant additional revenue stream from its biggest brand, one that would supplement the income it makes from streaming the various shows and films. Just look at Star Wars: sales of merchandise long ago eclipsed the box office receipts for all of the films combined.

Star Wars has so much merchandise that Disney can literally make merchandise-themed Star Wars films and games.

As I said, it’s possible that not every Star Trek project would warrant the same level of merchandise and toys. But even then, ViacomCBS has been lacking. Look at the Eaglemoss collection of Star Trek starships as a prime example: Star Trek: Picard Season 1 debuted in January 2020, but it took until June 2021 – almost eighteen months later – to release a single model starship from the series.

A corporation the size of ViacomCBS shouldn’t need to be told that the prime time to cash in on a show is while it’s being broadcast. That’s merchandising 101. Waiting eighteen months is pathetic and ridiculous – and it isn’t the fault of collectibles company Eaglemoss. The fault lies with ViacomCBS for not securing these merchandising agreements sooner.

The same is true of Discovery, which only started getting significant merchandise well after Season 1 had come and gone. And even now we’ve passed the second season of Lower Decks, Star Trek’s official shop still carries precious little by way of products from the series.

It took ViacomCBS more than eighteen months to release this model of Picard’s La Sirena.

That brings us to Star Trek: Prodigy, which premiered a couple of weeks ago – for those viewers whom ViacomCBS deemed worthy of being permitted to watch the series. The rest of us outside of North America are still waiting to know if and when we’ll be allowed to watch it (lawfully). But that’s beside the point right now.

Prodigy is a show made for kids. It has more going on, things that adults will enjoy, but its main focus is on the younger audience – making it a prime candidate for selling toys, games, and other merchandise. So… where are all the Prodigy toys?

There are a mere ten Prodigy items for sale from the official Star Trek shop, most of which are the show’s basic logo slapped on mugs and T-shirts.

It’s no good launching a line of Prodigy toys next year. Kids who are streaming the show now want those toys now – and with the holidays approaching it’s literally the best time of the year to be in the toy business. I can understand why ViacomCBS might’ve felt a Soji action figure or an Admiral Picard doll wouldn’t sell like hot-cakes, but Prodigy should be absolutely perfect for all sorts of tie-in products.

Many cartoons and television shows made for kids are little more than twenty-minute toy advertisements. Whole franchises like Transformers and My Little Pony have been created as toys first, cartoons second, and they make a lot of money for their respective companies that way. I’m not suggesting Prodigy should go to that extreme, but even nowadays with kids spending more time with smartphones, tablets, and other electronic gadgets there’s still room for toys and games.

Kids do still play with toys…

For a television show aimed at kids to be broadcast with no kid-friendly tie-in products strikes me as profoundly strange in the current commercial climate. And some folks might be thinking “hey, that’s actually a good thing!” because it means ViacomCBS isn’t doggedly chasing every last dollar. But to me it’s yet another indication of the truly amateurish way that the corporation is handling its biggest franchise.

One of the earliest memories that I have of Star Trek isn’t a television episode or film, it’s a product. My uncle – who boasts a fabulous collection of Star Trek merchandise – showed me a toy phaser from The Original Series that must’ve been made in the ’70s or possibly the early ’80s, which lit up and made a sound when the trigger was pushed. I don’t think seeing that toy was what pushed young me to become a Trekkie, but good quality toys that look like fun absolutely can be the way kids first get interested in a franchise like Star Trek.

I think this was the toy phaser I’m remembering…

Prodigy is full of fun, unique, and colourful designs that would make for amazing toys, dolls, playsets, and pretend-play scenarios. The series is aimed at children, and from the point of view of a longstanding Trekkie, I want it to be successful at converting at least some of those kids into fans of Star Trek as a whole. The entire reason for creating a show like this is to bring new, younger fans into the fandom – and to lay the groundwork for Star Trek’s continued success. As I’ve said before: if Star Trek remains the sole preserve of fans who loved the franchise in the ’60s and/or the ’80s and ’90s then it won’t survive – and it won’t deserve to survive. New fans are the lifeblood of any fandom.

So when I see ViacomCBS mishandling the brand and not taking full advantage of it I feel truly disappointed with a corporation that doesn’t seem to know what it’s doing. Before Prodigy had aired a single episode there should’ve been the following basic tie-in products at a bare minimum: action figures and/or dolls of each of the main characters, at least one playset of the USS Protostar, dress-up costumes of the main characters – including a Starfleet uniform – and pretend-play toys of things like phasers and tricorders. These items should’ve been available worldwide at a reasonable price so that kids who like the show could remain engaged with Star Trek outside of the half-hour per week where they’re watching the episodes.

The USS Protostar from Prodigy.

Some of ViacomCBS’ other failures when it comes to Star Trek actually feel less significant than this massive missed opportunity. It isn’t just about making money on each product sold – and in the short term, while the show and Paramount+ build up their reputations, it’s even possible that the corporation would make a moderate loss. But the longer-term prospects of merchandising a show like Prodigy are significant. As kids who don’t watch the show see the toys at their friends’ houses they’ll ask what Star Trek is and maybe get into the series for themselves. With Star Trek toys on the shelves of every major supermarket and toy shop, people who weren’t aware of the franchise’s return will realise that Star Trek is back. This kind of word-of-mouth advertising pays for itself, and that’s something very difficult to pull off on social media (especially given the truly crap way ViacomCBS manages Star Trek on social media – but one battle at a time, eh?)

I’ve made no secret over the past couple of years that I have issues with the way ViacomCBS has handled the Star Trek brand. And I don’t raise these points out of spite – I want them to manage Star Trek better because I care about Star Trek’s future success. Right now, decisions like these make it seem as though Star Trek is very much a lesser brand even in the minds of the people who are supposed to be running it. When you can turn up at any supermarket or toy shop and see dozens of Star Wars toys, yet nothing at all from Star Trek, it’s disappointing.

The premiere of Prodigy, a series aimed at kids, should have come with at least some toys and games to go along with the show. Making money from that kind of merchandising arrangement is one reason why, but another far more important reason is engagement – making sure that kids remain engaged with Prodigy, its world, and its characters when they aren’t watching the show is key to keeping them coming back. In 2021, practically every kids show has some kind of tie-in product – and it’s a damning indictment of the sloppy, amateurish way that ViacomCBS has handled the Star Trek brand that Prodigy doesn’t.

Star Trek: Prodigy is available to stream now on Paramount+ in the United States. No international broadcast has been announced. The Star Trek franchise – including Prodigy and all other properties mentioned above – is the copyright of ViacomCBS. This article contains the thoughts and opinions of one person only and is not intended to cause any offence.