Here we go again. Paramount continues to double-down on the disdain its corporate leadership has for anyone who doesn’t happen to live in the United States. First came the news that the London edition of Destination Star Trek – one of the biggest conventions outside of the United States – was being cancelled with only a few weeks’ notice, and shortly after that we learned that when Paramount+ finally arrives here in the UK later this month, it won’t bring with it all of the episodes of Strange New Worlds that have been broadcast in the United States.
Let’s break these down and deal with them one at a time.
It’s been over a decade since I was last able to attend an in-person convention. Unfortunately my health pretty much rules out things like that these days! But London’s Destination Star Trek has been an event that a lot of folks have on their calendars. Hosted by a company called Massive Events, under license from Paramount, the convention is one of the few big official events to take place outside of the United States and (pandemic disruption aside) has been running for a number of years.
Not only was the event cancelled on very short notice, but there was a mess for several days surrounding the issue of refunds. At first, Massive Events were unwilling to offer full refunds, instead only offering tickets to a hypothetical future event. Perhaps under advice from their legal team, that line has now changed. If anyone reading this has tickets for Destination Star Trek that they haven’t refunded yet, I believe you only have about ten days to contact the company to sort out your refund, so you better hop to it!
Take this with a grain of salt, but fan-site Trek Central has been reporting a “leak” from an insider at Massive Events that places the blame for the cancellation entirely at the feet of Paramount. According to Trek Central’s “whistleblower,” Paramount simply has no interest in promoting big conventions and events in Europe. Small events may continue to happen, they claim, for “promotional purposes,” but the days of officially licensed conventions in Europe may be over.
I’ll link the full article from Trek Central below so you can see their piece in full, and as always I encourage critical thinking and ensuring you’ve done your homework and placed everything in its proper context! But suffice to say that if Trek Central’s “insider” is right, this just confirms our worst fears about the appalling nature of Paramount’s corporate attitude.
I’ve written about this several times here on the website, but Paramount Global as a whole is in a pretty bad place. Corporate leadership needs a complete clear-out, with old and outdated thinking in dire need of being replaced by new people who have a better understanding of the way entertainment works in this day and age. The damage done to Star Trek by continuing to treat non-American fans like second-class citizens can and has spilled over into Star Trek’s domestic market, and I don’t understand how Paramount doesn’t recognise that.
We live in a globalised, connected world, one in which the internet and social media in particular bind us all together. For all intents and purposes, the entire world is one big marketplace for Paramount’s products, and decisions to hurt potential fans and viewers in one part of that marketplace have a huge knock-on effect.
Let me try to break it down for the “America First” Trumpians on the Paramount board: imagine you’ve launched Paramount+ in three out of fifty states: California, Oregon, and Washington. All of your marketing and all of your events target those states and those states only, and you ignore and cut off potential viewers in New York, Wyoming, and everywhere else. You cancel events due to take place in North Carolina, and when Paramount+ finally lands in Nevada a year after its original launch, it doesn’t have the same content – new episodes of new shows are missing.
That’s the approach Paramount has taken to the rest of the world: to cut us adrift, not share their latest creations, and ignore all questions about it. The resultant harm that has been done to the Star Trek brand is impossible to gauge right now, but it’s significant. Projects like Lower Decks and Prodigy should have been gateways into the Star Trek franchise for untold numbers of new fans… but because of Paramount’s pathetic “America First” approach, we won’t know how much bigger or more successful those shows could have been.
If Paramount hopes to break into the top tier of streaming services and make Paramount+ into a genuine competitor to the likes of Netflix and Disney+, this ridiculous and outdated approach to the rest of the world needs to go. Why should I sign up for Paramount+ here in the UK if doing so won’t give me access to the same episodes and the same content as viewers in the United States? As I’ve said before, Paramount+ does not exist in a vacuum and fans can easily find alternative methods of accessing that content.
There needs to be a root-and-branch overhaul at Paramount, and particularly in its streaming division, if there’s to be any hope of salvaging Paramount+ and the Star Trek franchise. Strange New Worlds has been an impressive series across its first five episodes – but if those episodes are cut off and only available via piracy, Paramount isn’t getting any attention or benefit from that. Casual viewers – who make up the vast majority of any television show’s audience – won’t even be aware of the existence of Strange New Worlds if Paramount+ isn’t available in their part of the world, but more significantly for Paramount, many potential American viewers won’t become aware of it either.
For every social media post that doesn’t reach many people, for every hashtag that doesn’t trend, Paramount’s influence is reduced. And because social media is global, fans across the world need to be able to talk about their shows and films together. When a huge portion of the audience can’t do that, it doesn’t just harm the reputation of Paramount in those areas, it harms it at home, too. That’s the lesson that the Paramount board has continually failed to learn.
These disgusting moves won’t stop people like me from being Trekkies. I’ve been a fan for more than thirty years, when I first watched The Next Generation during its original run here in the UK, and that isn’t going to change. But what Paramount’s approach guarantees is that there will be fewer and fewer new fans from the UK, Europe, and all across the world. Where Star Trek was once as powerful and as influential as Star Wars and other big brands, that reputation will continue to diminish. Fewer fans means less online chatter, and less online chatter makes it harder for any new Star Trek project – or any other project from Paramount – to gain traction, even within the United States.
Although I’m not about to quit the Star Trek fandom, these moves harm fans’ enjoyment of new shows. If we’re constantly made to feel like we aren’t important, it’s hard to get as excited or as engaged for a new show, and while I’ve been happy to watch Strange New Worlds and Prodigy over the past few months, I haven’t been talking about them online, reviewing them, or bigging them up on social media. Paramount has taken away at least some of my excitement and enjoyment – and I’m hardly alone in feeling that way.
If this approach continues, with the United States being prioritised over everyone else, franchises like Star Trek won’t last long. Paramount+ is about to launch at perhaps the worst possible time into an incredibly difficult market, and there are no guarantees that it will be anywhere close to successful here in the UK. If Paramount wants to convince Star Trek fans that it’s worth the investment, they need to demonstrate that. They need to stop cancelling conventions and stop ignoring us on social media, but more importantly they need to make every episode of every show available to everyone.
Why should I pay for Paramount+ if I can’t watch the latest episodes of Star Trek? If the service I’m getting is clearly and demonstrably worse than the same service an American would get, how does Paramount possibly expect to sell it to me? Perhaps someone senior should ponder those questions.
So Paramount screws up and continues to disappoint its non-American fans. What else is new?
You can find the Trek Central article referenced above by clicking or tapping here.
This article contains the thoughts and opinions of one person only and is not intended to cause any offence.